Nike introduced two Nike + chip smart shoes make sports more interesting

Recently, Nike introduced two revolutionary products - Nike + Basketball Nike + Basketball basketball shoes and training shoes built Nike + Training. Through the built-in chips in sneakers, Nike allows users to exercise data and smart phone applications connected to monitor and promote users more scientific exercise anytime, anywhere. The unique experience of Nike + Basketball lies in enabling users to re-parse their own state of movement with information and data feedback and derive inspiration from it. For example, Nike + Basketball can measure athletes in the game jump height, strength and speed of confrontation, to help professional athletes improve their training level. And Nike + Training makes everyday boring training more fun, connected with the smart device, ready to share, so training is no longer a boring thing. The biggest feature of these two smart shoes is to make the previous quantitative training difficult to digitize. By installing the chips in each shoe, the sneakers record the user's motion data and send it to the user's mobile device via wireless data transmission, presenting data information that was completely unknown to any previous training or exercise. In addition, based on the training intensity and training plan trainers want each day to complete, the program can flexibly set training objectives and then share the training and challenge results of each day on the social networking platform through the display function. And based on the resource advantages of social networking platforms, trainers can compare daily fitness data with their friends and challenge them, as well as take the lead in the leaderboards on the web platform. If you just think of these two shoes as a Nike product release, it is wrong. In fact, this is part of Nike's "sports community" strategy. As early as 2006, the first generation of Nike + running products and applications was launched. Nike's applications were even built directly into the iPhone. Nowadays, a Nike + sports community with more than 6 million users worldwide has been formed. In the Nike sports community strategy, the built-in chip shoes or wrist and smart phones together become the nearest smart terminal, through the data upload and sharing through smart devices, exercise is no longer a boring and lonely thing , And encouraging and advocating more people to participate in sports than competing cool new products will make the Nike brand benefit for a long time.