French top brand MILLET high-profile landing in China

At the ISPO China 2008 Asia International Sporting Goods and Sports Fashion Expo, MILLET, the top outdoor brand from France, brought its high profile products to the market for the first time and officially unveiled the prelude to entering the Chinese market. 2008 Cho Oyu peak Shishapangma peak environmental adventure cheer From left to right MILLET China President Peter, MILLET Executive Director Romain Millet, South Korea President Han Chaolu, the famous explorer Han Wang Long In the meantime, MILLET also announced the official launch of a large-scale volunteer recruitment program for "MILLET Cho Oyu / Shishapangma Eco Tour". The event not only invited Wang Yong Han, a world-famous climber that has climbed 14 peaks over 8,000 meters, but also brought a "green wind" to China's outdoor sports through "Clean Mountain" large public welfare activities. For professional outdoor people, MILLET, like the Porsche in the automotive field, is professional, high-end, elegant, and the pursuit of the ultimate, is synonymous with top outdoor equipment. Over the past 87 years of history, MILLET has created countless classics and legends such as the first to introduce a supportive backpack into the backpack, the first to provide equipment for high altitude climbs (the first to conquer an altitude of 8,748.91 meters) ... Only in the hiking boots, according to incomplete statistics, currently 70% of Mount Everest climbers use MILLET products. In addition, MILLET's outdoor clothing, ski products, etc., have inherited this ultimate, professional spirit. In the exhibition, MILLET exhibited for the first time the five major series, more than a thousand products. In addition, the most striking thing is that for the first time in human history, the expedition team backpacks and other equipment that were used during the first climb of 8,000 meters were debuted in China. Not only professional climbing or non-extreme outdoor sports enthusiasts, MILLET have prepared a good product for them. This makes it easy for outsiders in China to choose the best outdoor brands from France right outside their doorsteps. For this high-profile landing, Romain Millet, the executive director of the French MILLET brand, said that the 2008 Olympic Games will give Chinese unprecedented attention to the Olympic Games, and then focus on sports, outdoor sports and physical and mental health. The upsurge in outdoor sports in China has arrived. MILLET hopes to provide Chinese enthusiasts with the most comprehensive and professional services to accompany every outdoor sports person and achieve the harmony between body, mind and nature. About Wang Yong Han In 2003, the "Clean Mountain" charity activity aims to arouse the concern of climbers on the Himalayan environment by climbing mountains and recovering alpine rubbish. The event was launched by Wang Yong Han, a world-renowned explorer and "clean mountain" campaigner. Wang Yong Han is the third Korean explorer in the world to rank the eleventh summit of 14 peaks over 8,000 meters in the Himalayas. Since its conquest of 14 dangerous peaks in 2003, it has started a series of more than 10 environmental expeditions with a new goal of cleaning up rubbish from 14 peaks over 8000 meters. About MILLET Brand: All equipment and costs of this event are provided by the internationally renowned outdoor brand MILLET. MILLET Since its creation in the French Alps in 1921, Shamir has been among the world's leaders in outdoor brands for 87 years with original product design and superb product features from the original canvas company. Product line includes clothing, footwear, backpacks, sleeping bags, caps, gloves, ropes and other outdoor equipment. MILLET was equipped in 1950 for the first expedition to the Himalayas, the French expedition. With their tenacious perseverance and excellent equipment, they succeeded in conquering the Annapurna Peak at 8,091 meters above sea level, the first time that mankind has boarded the peak above 8,000 meters above sea level. Since then, MILLET more firmly take the line of practice and product quality. Not only in the development of new products, the improvement of the original products also fully reflect and reflect the various needs of professional athletes. MILLET is convinced that the product innovation comes from practical experience, and is still often discussed with experts from various aspects to improve the product from a realistic perspective. Since entering the 21st century, MILLET has been committed to outdoor sports, pay more attention to the protection of the outdoor environment. In 2005, the world first to put forward the concept of the world: "protection and recycling" program, leading and participating in global environmental strategy.