Internet age furniture stores will have new ways to play

On August 25th, IKEA opened its 21st in mainland China and officially opened its doors in the Foshan store, the largest mall in South China. In the case that domestic furniture stores are frequently criticized and the terminal sales are being stagnate, what kind of inspiration can be brought to the furniture store in Foshan?

In recent years, domestic furniture stores, including Foshan, have been considered to be in the “cold winter”.

On the one hand, the problem of excess store prices is already a fact. Statistics from the China Furniture Association in 2014 have shown that domestic furniture stores are already saturated. At present, the total area of ​​domestic home stores has exceeded 40 million square meters, of which 50% of the store area is surplus.

On the other hand, some of the cutting-edge furniture companies have not only developed rapidly through the development of the Internet. These online e-commerce companies have gradually moved to the offline, with O2O layout, further impact on the physical furniture stores.

Under such circumstances, news about the shrinking of the furniture store in the media and even closing the store became more frequent. However, IKEA has expanded against the trend and entered Foshan. In terms of volume, Foshan IKEA Shopping Mall has a business area of ​​nearly 40,000 square meters, which is three times that of Guangzhou Tianhe Store, and it has already gained enough popularity during the trial period. All this shows that furniture stores that focus on design, experience and localization are becoming more and more popular in the market.

For Foshan's furniture stores, despite having a very complete industrial chain, industrial agglomeration effect, close to the production supply, Foshan's furniture stores in the past can rely on the advantages of factor resources to attack the city, but in the continuous impact of the Internet today, the past The "playing method" has been unsustainable, and the arrival of IKEA is worthy of thinking about the Foshan furniture store that seeks new ways of playing in the Internet era.

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