Craft bottle packaging needs innovation

2022-09-24 03:04:53

Now, we can see more and more craft bottle manufacturers in the market, but the market share of the craft bottles is not high in the overall bottle packaging market. This will make the process of wine bottle packaging market competition will become increasingly fierce. Yes, as the market develops some high-end white wines and specialty wines, in order to differentiate packaging, they will choose to use technology bottles. However, the overall market growth is very limited and it is difficult to offset the increasing production of bottle manufacturers.


So where is the road to breakthrough in craft bottle rejuvenation? The author believes that this is mainly to break through from the craft bottle itself. At present, there is a common point in the craft bottles on the market that they are too sophisticated in appearance, complicated and complicated, such as the shape of Jackie Chan and so on. Although these shapes are exquisite, they are inconvenient to use, and they do not meet the aesthetics of young people after 80 and 90 years of growth. Therefore, in order to capture the young consumer market, craft bottles must change in appearance. On the basis of complications, there is a need for some technic bottle packaging that is consistent with the aesthetics of young people. This is the direction of breakthrough in the packaging of wine bottles.

   
We believe that the Craft Bottle has its irreplaceable market value, and we hope that our manufacturers can make more innovations in the products.

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