Comprehensive two-child fire, second child economy, maternal and child home, showing new business opportunities everywhere

[Office Partner Information Center] The national "two-child" policy is about to be completed for one year, and the "second child" economy is heating up rapidly, involving multiple fields. Recently, the reporter visited and found that all walks of life with the "second child" are aimed at business opportunities. Maternal and baby products are selling well, and the scale is constantly expanding. The high and low beds in the home market have become popular products. The seven-seat car has met the needs of many second-child families.

"Two children" stimulate the maternal and child consumer goods market

The reporter visited a number of large supermarkets in Xi'an and learned that there are only 20 or 30 brands of diapers sold, ranging in price from tens of yuan to hundreds of yuan. A customer who is buying a diaper says that the baby's diaper is now very expensive, and this alone costs nearly a thousand dollars a year.

The high cost of maternal and child supplies also brought fire to the Haitao and purchasing market. Many mothers in Xi'an purchased diapers or milk powder through foreign purchase. Xi'an citizen Xiaoqu has been purchasing for two years. According to her introduction, in recent years, many of her classmates and friends have immigrated overseas. She has partnered with friends to start an overseas purchasing business on WeChat and Taobao. The business is still very good.

"A lot of old people think that the 'two children' don't have to spend much money. The second child can play with the toys left by the boss and wear the clothes left by the boss. But most young parents are now re-arranging." It is very generous to buy things for children. The sales of infant formula, toys and children's shoes and clothing have increased year by year.

The birth peak and consumption upgrade brought about by the “Comprehensive Two-Child” policy will become a dual engine that will drive the rapid growth of the maternal and child industry. Some institutions predict that the maternal and child market will reach 3 trillion yuan by 2018, and the compound growth rate will reach 14.5% in the next three years.

High and low bed demand for children's furniture is favored

The reporter visited a number of home stores to see that in the past, most of the children's furniture in the high and low beds placed in the store is not conspicuous position, now in the brand children's home showroom, the high and low beds have seized a prominent position.

"My home is a two-bedroom, one-bedroom house. I plan to replace the second-bed single bed with a high-low bed to solve the problem of living for two children." In a home store in Xi'an North Second Ring Road, Ms. Zhou and her family were fancy. A high and low bed. Like Ms. Zhou, many of the customers who consulted the bed were “two-child” parents. Mr. Gong told reporters that after the “Comprehensive Two-Child” policy was introduced, he planned to have another child with his wife, and two months later. Born. “It’s said that the panel furniture is not very environmentally friendly. Come and buy a bed early, first spread the flavor to make it safe for the children to use.”

In many home stores, the brand and business area of ​​children's furniture have increased, and many merchants have keenly seized the "second child" business opportunity. “There are more and more consumers who buy children's furniture such as high-low beds and desks. There are also many buyers who spend tens of thousands of yuan to buy children's room furniture.” A children's furniture shopping guide introduced that the “two-child” policy is the most exciting. What is obvious is the sale of high and low beds, only four of them are sold in high and low beds.

Increased demand for seven large space family vehicles

The concept of consumption of the new generation of “second child” parents has changed, not only to satisfy the need for food and clothing, but also to increase the demand for automobile consumption. "With the second child, the whole family travels four adults and two children. The previous car is obviously not enough. I am going to change a 7-seat SUV." Mr. Zhang is watching a car at a 4S shop in Fengcheng 4th Road. He thinks It is much easier to change a car than to change a house. The seven-seater car not only solves the daily travel problem, but also can choose to travel with family on weekends and holidays.

"The population structure of the 'two-child' family has changed from "2+2+1" to "2+2+2", and the 5-seat car has been unable to meet the demand." Fanxiang car sales staff said that because of "two children" There are a lot of families in the car. In addition to considering the seats, the customers especially care about the space of the car. They require the children's bicycles and strollers to be placed in the trunk, so the sales of the seven SUVs are better.

Travel and travel are closely related. After the policy of "two children" is fully liberalized, the tourism market will pay more attention to parent-child travel. The two children will become the norm in the future. The head of a travel agency in Xi'an Nantoumen said that Xi'an and surrounding this summer. Parent-child driving is very hot, mainly around 2 days. "In the future, we plan to cooperate with well-known educational institutions to develop more distinctive and unique parent-child products, so that children can develop emotions, increase knowledge and help them in their travels. Adapt to the 'two-child' life faster.

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