Custom furniture, inventory reduction
[Office Partner Information Center] This month, the model of the opportunity for the furniture enterprises in Houjie Town to be invented by CCTV was concerned by CCTV. At present, many furniture enterprises in Houjie Town have adapted to the structural changes of market demand through innovations in technology research and development and sales models, and found an effective supply direction to “smartly solve†inventory problems. At the same time, Houjie furniture enterprises have also discovered new demand points, achieving double the growth of orders and leading the new demand! The dressing Table can be instantly converted into a desk; the closet "hidden" into the wall, can also be used to open the clothes; the button is lightly pressed, the bookcase becomes a bed... custom furniture showroom in the city window, less than 15 The square meter space not only integrates the functions of the bedroom, study, office, but also the cloakroom, lockers, etc. The designer has brought the limited space to the extreme, making this small apartment full of "great wisdom." The window of the city is one of the earliest furniture companies in Houjie Town to carry out the whole house customization service. As housing prices in large and medium-sized cities continue to rise, small-sized units have become the choice of many people, and the company's entire house custom furniture has also ushered in an outbreak. Up to now, there are nearly 200 specialty stores in the city with full house customization services nationwide. 
“The biggest advantage of carrying out the whole house customization service is that it does not have to bear the risk of inventory. It only needs to be produced according to the customer's order.†Tang Min, general manager of the City Window Project, said that in the traditional marketing mode, furniture companies seek to maximize profits. Through large-scale production to reduce product costs, to meet customer demand, once the market is slightly unpredictable, it is easy to lead to slow sales or backlog, resulting in waste of resources. The whole house customization is based on consumer orders, with almost no inventory. “The city's window-panel furniture inventory reached 30 million yuan at the highest. Since the full promotion of the whole house custom furniture, the inventory of panel furniture has become '0', basically no inventory pressure.†Tang Min said.
Among the more than 1,000 sales terminals in the window of the city, the stores that only sell finished furniture have a clear difference in performance compared with the stores that have both finished furniture and full-house custom services. There are sales of whole-house customized service stores. The amount is 30% higher. Tang Min told reporters that although the current business volume of the whole house is only 1/3 of the company's business, the whole house custom furniture has become the company's "star brand", and it is planned that by the end of next year, the whole store will carry out the whole house customization service. 500 homes.
The volume of custom furniture has doubled: the same has been found in the whole house of custom furniture, as well as the model home, the model home sales this year in the whole house custom furniture reached 100 million yuan. The relevant person in charge of the company told the reporter that the company promoted the whole house custom furniture this year. The business volume of the whole house custom furniture has doubled. Last year, the average monthly order was more than 200 orders. This year, the average monthly order is more than 2,000 orders, and the peak season reaches 4,000 orders. This year's order has been placed in February next year.
“In the past, we were the finished furniture to drive the custom furniture, and this year was reversed.†The person in charge said that the model house-wide custom service from wooden doors to cabinets, sofas, wardrobes, and soft clothes is a full-scale customization. Under the background of the whole house customization hot, the finished furniture with relatively weak sales in recent years has been steadily increased. There are about 1,900 specialty stores in the country. At present, there are about 200 stores with pure furniture for the whole house, which will continue to increase next year.
To do a good job of "destocking", the most important thing is to find the direction to improve the effective supply. At the government level, Houjie Town has also actively opened up “destocking†channels for enterprises. Recently, under the impetus of the Houjie Town Committee, the town government and the Houjie furniture industry, the first “house-wide custom-made pavilion†with a scale of 30,000 square meters was settled in Houjie Town, and it is expected to be opened in March next year. At that time, a number of furniture enterprises that have been involved in the whole house customization, such as the window of Houjie Town, Huahui Furniture, Dixin Furniture, and Tianyimeijia, will be collectively settled in, and the era of customized economy will be fully opened to realize the guidance of new demands.
“Machine substitution†improves efficiency: improving production efficiency and supply quality is also a means of “destockingâ€. Automatic feeding, labeling, grooving, punching, cutting... In the automated production workshop of the window of the city, all these actions are done by the machine, no dust, no smell of paint, no electricity. Saw the sound of the ear. In recent years, the Window of the City has invested nearly 10 million yuan to introduce advanced equipment and development software. From front-end design to post-production, it has strict checks to ensure product quality.
“The factory's production automation has reached more than 70%.†Tang Min said that in the previous workshop, there were more than 200 people, and the monthly production capacity was about 2 million yuan. Now it only needs 100 people, and the production capacity can reach 4 million yuan. Half, the production capacity has doubled.
Enterprises that use machines instead of labor to improve supply quality are not only the window of the city. In recent years, furniture has also invested more than 50 million yuan to purchase advanced production equipment, and the factory's production automation has reached more than 60%. Through the "machine substitution", the factory with an annual output value of more than 100 million yuan only needs about 200 workers. The labor cost accounts for about 25% of the total cost, and its annual production capacity can reach more than 300 million yuan.
plastic chair with metal leg
STARWAY INTERNATIONAL HOME-LIVING CO., LTD , https://www.starwayfurniture.com