Blu-ray product strategy to upgrade the intelligent object to become a standard
Emigrated market volume does not support a class tickets are still cut risk
“Different from the simple 'architectural intelligence' in the past, we are creating 'lifestyle intelligence'.†Gao Changjing said that like Apple’s mobile phone, it’s the same as knowing the needs of mobile phones in advance, the troika of human settlements – “Quality + Humanization + Intelligent IoT, everyone needs it more. What Blu-ray needs to do is a house that can connect with the future of good life. This is the connection between products and services, the connection between the owners and the property, and the connection inside and outside the house. Behind each connection is nearly a thousand real. Humanized details are even more insights and research into life.
Wake up in the morning, press the bed button, you can feel the first sunshine in the morning through the curtains that are slowly opened;
Before going out, the elevator is reserved by one button, and the elevator has reached the designated floor when changing clothes;
On the way to work, the mobile phone remotely turns on the air conditioner, and the temperature in the home can be adjusted in advance;
Lazy at home on weekends, click on the "mirror mirror" display, you can see the children playing in the courtyard;
If you like, going home to cook is a trivial matter that is no longer troublesome. Estimate the time, click the smart button on the phone in advance, when you go home, the bread in the oven has been brewed under the owner's instructions, without waiting, a sweet and happy taste will come over;
Most of these scenes have only been seen in Hollywood sci-fi movies. However, in the Blu-ray brocade, with the sneak sneak into the "black technology", all of the above will become the daily life of the brocade owners.
Nowadays, the “intelligent†home, landscape, hardcover and health systems are being integrated into the Blu-ray and Jinjin project and are recognized as a major symbol of the overall upgrade of Blu-ray’s “Product Strategyâ€. It is reported that the Intelligent IoT will be gradually promoted in various brocade projects across the country, and will be upgraded according to local conditions, becoming the ace of the "Jin Jin Department".
Seize the gap in the middle and high-end market
"Intelligent IoT" is becoming synonymous with Blu-ray
With the advent of the era of improvement, Blu-ray has fully moved to the mid- to high-end market. Under the guidance of the strategy of “focusing on improved residential productsâ€, Blu-ray has launched a high-end improvement benchmarking product.
During this period, the release of product information from the Jin Jin series was not much, and it was difficult for the industry to see the blue chips.
But the market reaction shows everything. After entering the market for more than a year, Jin Jin has created a sales record of 1 billion yuan in a single month in Hefei (Jinjin Peninsula); in Chengdu, the capital of Chengdu, Jin Jin (é›é”¦å›) has set a "double champion" of total price and unit price. Wherever Jin Jin went, Beijing, Tianjin, Suzhou, Hefei, Nanchang and Changsha were all unanimously favored.
A few years ago, the Blu-ray COCO was highly adaptable to the market and became a product template for peer research. After the peak, how does Blu-ray take advantage of the changes in living demand to take advantage of the high-end market and re-occupy the right to speak in the property market?
Recently, a new intelligent system that is different from the past has received widespread attention from buyers and the industry because of its subversive changes in the way of life.
In this system, the new life scene brought by the implantation of “black technology†has been presented in the demonstration area of ​​Chengdu “Jinjin Family†project. This also means that the Blu-ray "Intelligent IoT" officially entered the market and entered the actual combat period.
According to data from the sales department of the Jinjin Family, since the debut of the project, almost two groups of people in the industry have come to the market every day, and there are many researchers in the first-line housing enterprises. It can be said that a "living smart wind" is improving the market in the high-end, and has become a differentiated label that is different from other TOP products on the market.
In the Blu-ray property pedigree, the é› ç³» is a high-end product line. In the industry's view, the "smart IOT" blessing brocade is the ultimate attempt of Blu-ray to tilt the product toward improvement. Blu-ray was chosen at the right time to make the right products, and the high-net-worth people's residence was ideally placed, and it has withstood the test of the market.
According to reports, Blu-ray intends to incorporate the intelligent material association into the "Jinjin Standardization System", integrating all aspects from planning and construction to hardcovering, delivery, and property management, making it the ace of the "Jinjin Department".
This also means that high-end projects such as Chengdu Jinjin Family and Tianjin Jinjinxiang, which are expected to enter the market at the end of this month, are expected to bring "intelligent" to the market.
Mirror mirror tells me
What is the "intelligent fan"?
According to a survey conducted by Sharp Data, 74.2% of netizens believe that China's intelligent homes will become the mainstream in the market within five years.
In the Blu-ray, the intelligent object is hidden in a lot of humanized details. Take the Jinjin family as an example. Each individualized system contains many branches. There are only 76 standardized landscape systems, nearly 100 hardcover systems, and more than 100 details in the public decoration system.
We took advantage of China's first mass-delivered intelligent IoT control hub, the "Magic Mirror", to see how this "Intelligent IoT" that leads the market is magical.
Smart home
Smart + IoT, a true housekeeping life
When you go home, press the home button, the lights and curtains will open automatically according to the set program;
Press the home button before going out, the infrared sensor starts to run. Once there is an abnormality in the home, the owner and the property will receive the notification at the first time, and call the property to go to the door for processing;
In the event of an emergency such as a gas leak, when the owner is not at home, he and the password lock partner develop a shared source code to realize the remote “app opening†function, and the property management can arrive in time;
In the community children's activity area and home, with the intelligent pipeline pre-preset, carefully designed lighting poles to ensure that the owner can view the environment of the child on the mobile phone at any time.
Intelligent landscape
“The good landscape you have seen is just a beautiful sight.â€
In Shu Jin, “高颜值†is only the first step of a good landscape. Humanized and healthy landscape is a surprise outside the value of the face.
Taking the details of the landscape of the Jinjin family as an example, only the first layer of garbage disposal system has 10 individual control points: controlling the inclination angle of the water flow direction, reserve the water outlet of the water source, and adopt the easy-cleaning floor tiles... In addition to the conventional details, the smart card puncher plays an important role: if the cleaning staff and the garbage truck do not appear on time, the message will be sent back to the property management center in the first time and processed in time.
The children's entertainment area is also the most fearful place for pollution, and humanized health management is quietly presented here. One of them is that the garden sculpture in the children's area is filled with the "zeolite" raw material called the magic stone. Its zero formaldehyde, strong adsorption and strong purification characteristics care for children's health in silence.
Smart hardcover
Intelligent with temperature knows how to care for the owner
"In the hardcover room, good brand and good quality are only basic requirements, and humanization is more important. We are on the standard Vanke, and we are still doing partial transcendence. The intelligent object with 'Magic Mirror' as the intelligent hub will become the super IP of Blu-ray. Gao Changjing, chief product developer of Blu-ray Real Estate, said that after many field visits and communication, the Blu-ray Products Research Institute is negotiating cooperation with Yiju Technology, a subsidiary of E-House.
In the intelligent hardcover system of Blu-ray, the intelligent health system will help to achieve constant temperature and humidity and constant oxygen in the home. Intelligent safety combined with Jiabao gold housekeeper to form three-dimensional safety protection, intelligent lighting appliance control, etc. will create a more convenient and warm family life.
It is reported that this hardcover system with comprehensive evaluation of Blu-ray internal comprehensive evaluation is creating a more ambitious version 2.0. The future intelligent IoT system will integrate more resources such as technology, health, culture and education, and bring continuous surprises.
Smart health
From the smog to the sunny, there is only one window in the brocade
In the cold smog weather, the "magic mirror" controls the indoor temperature, humidity, oxygen and other indexes. The Jinjin Family Project, together with WIFI's mother and Professor of University of Sydney, Branca Vucetic, combined with China's actual climate characteristics, tailored the intelligent health system for Blu-ray.
Among them, air-conditioning, floor heating, fresh air and other related equipment are open code and programming in advance to achieve intelligent interconnection, maintaining the temperature, humidity, oxygen content setting range. When the indoor ecology changes, the air conditioning or fresh air system will automatically adjust.
At present, the "Intelligent Health System" has also landed in the Jin Jin system. According to reports, Tianjin Jinjinxiang, which debuted at the beginning of this month, is expected to cooperate with the Beijing Medical Association, which has many high-quality medical resources, to negotiate a “green channel for medical treatmentâ€. The owner is expected to give priority to the famous doctors through the smart terminals in the home; Chengdu, thousands of miles away, The Jinjin family joined hands with Huaxi Medical to build a one-on-one medical green channel for the owners of the Huaxi expert team.
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