Huang Haifeng: After the 80s beauty furniture market practice "Jitsu"

After the 80s, Huang Haifeng worked as a furniture business for 10 years. When the industry peers generally pursued expansion, she did the opposite. She repeatedly chose to “shrink”, “retreat” and “turn” and always seemed to “small” the business. The direction of doing.

"Weak woman" entrepreneurship is a conservative boss

"Golden September and Silver 10", a piece of furniture outside the Hankou Third Ring Road, but the figure is sparse. After the 80s, Huang Haifeng was the owner of this furniture city. Because of the economic slowdown and oversupply of home building materials, the first seven or eight of her business in the same period was not heavily indebted or closed down. Huang Haifeng's custom furniture business has been doing well in the past two years. It is commendable that all the company's business is introduced by customers.

Huang Haifeng is very indifferent to the current situation of the red fire: the reason why he can survive in a sorrowful glory lies in his ten years of "showing weakness." In 1982, Huang Haifeng was born in a mountain village in Tongshan County, Hubei Province. Perhaps the hard life in the countryside has cultivated her diligent and rigorous personality. When her companions started to be entrepreneurs, she graduated from an art school and entered a large-scale furniture factory. She did some "chores" such as procurement, quality control, and product acceptance that were not related to art.

The reason why I started a business was because of the encouragement of several colleagues and cooperative customers. The upstream partners, colleagues and downstream customers put her "trust yellow robe", and she became the boss and engaged in furniture sales.

In the eyes of his subordinates, Huang Haifeng is a boss who does not dare to take risks and is super “conservative”. In 2010, the furniture market developed greatly. When everyone was expanding, Huang Haifeng contracted the battle line. He did not make large and full-panel furniture. He only used log furniture, and the store area was “cut half”.

Customized furniture, main service card

In 2013, log furniture became popular and there was a lot of money to find the company she wanted to invest in. What everyone can't think of is that Huang Haifeng not only refused the investors, but also “pulled out” from the field of log furniture and moved to “custom furniture”.

In the face of internal management differences, Huang Haifeng transferred the company's store in the inner ring of the golden belt to a hard-working company member, and with a few like-minded "little ghosts" retired to the third floor of a furniture city outside the North Third Ring Road. .

The company's main market position is gone, and the actual products have not been sold, but they are working with upstream and downstream companies to do "services." In this regard, some team members feel that they are somewhat unfounded. Huang Haifeng laughed happily: "Fearing the law of the market and choosing to "retreat" is more courageous and emboldened than expanding the face!"

Huang Haifeng's team: Now the furniture market is over-supplied, what products are there, and what is scarce is honest service, which is exactly what customers need most.

Customization is as simple as not selling materials, and design and construction are to work with other companies. Huang Haifeng insisted on one thing. The business outside his company, no matter the design or the quality of construction, must be the bottom.

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