Think of the first force to shock the release of the toy 4.0 era of subversive explosion
With the development of science and technology, toys with strong interaction and high-tech content have gradually become mainstream. The combination of intelligent technology and toys has become the future innovation direction of toy enterprises; interactive smart toys used to cultivate children's imagination and creativity are becoming The mainstream trend of the market. Dongguan Sicheng Smart Toys (hereinafter referred to as Sicheng), as the leader of smart toys, another big move is about to start.
The reporter was informed that Sicheng Smart Toys will hold a new product launch conference titled “Xinqi CHENGo!†in the conference room on the 5th floor of the Langham Place, Guangzhou from April 8th to 9th. This conference will innovate the full-scale content of product planning, marketing promotion, brand strategy, etc., which has deep meaning. It is understood that on the day of the conference, in addition to a detailed introduction to the new product series, it will focus on the disclosure of new industry models. Due to confidentiality reasons, the person in charge of the new model said that it is temporarily inconvenient to disclose! However, the person in charge made a premature announcement on the highlight of the conference, and there will be product experience, reality show and other content to interact with you!
Fun toy 4.0 era
Sicheng uses innovation to create industry labels
When mentioning Sicheng's innovation in brand strategy, Zou Cheng, head of Sicheng, said: The new era of the toy industry is coming to us quickly. "Innovation" is becoming a magic weapon for toy companies to win in this transformation and transformation. Through the three-dimensional innovation strategy, Sicheng is determined to break the wind in the upcoming toy 4.0 era and become the first brand in the Chinese toy market. This time, Dongguan Sicheng Intelligent Toys Co., Ltd. reinvents a series of industry innovation models from products to markets with innovative brand values, based on smart toys and beyond the value of products, giving consumers the ultimate possible value of experience, and Combine the new marketing and promotion model, break the barriers of traditional marketing channels and establish a new market gameplay. For consumers, making toys is not just a toy, but a platform for parenting, interaction, socializing, and learning. For the marketing channel, the product is no longer simply from selling to buying, more often it is to let consumers participate in the product, so that the product and the consumer form a sticky, interactive platform for communication, with Product "friends"!
It is reported that this conference will release a total of 12 products in the "Three Kingdoms Dagger Knight" series, including 6 independent and 6 combined to meet the needs of different consumer scenes. The series is based on product packaging, story setting, and battle mode. The experience is like being in the battlefield of the Three Kingdoms. It is a rare three-nation smart product on the market.
When talking about the product design concept, the person in charge said: "As a product under the brand strategy of Sicheng, Sicheng's smart products are not just a toy, but based on the current market population, after deep insights, many families are found. Especially as a group of people, the imbalance between career and family leads to the loss of the child's father's love, which makes many children who should be brave and confident become shy and timid, and even more like to become a "sissy." Therefore, in terms of development of products, in addition to the value of smart toys, more products are carried through the culture of the Three Kingdoms, allowing fathers and sons to interact with each other and experience this product full of heroic spirits of the Three Kingdoms, hoping to arouse more care of fatherly love. More communication between father and son, let the children regain self-confidence and reproduce masculinity.†According to another report, this conference will include a series of contents such as Sicheng brand strategy analysis, terminal store display, future product experience, etc. A one-to-one negotiation service is available, and guests have the opportunity to draw a lucky prize.
6,000 people focus on innovation
Just to lead the industry revolution
What is the concept of 6000 people? Hundreds of international elite development teams, more than 800 domestic and foreign professional management teams, more than 5,000 specialized production teams, billions of annual productivity - this is Sicheng, will be high standards of design, production, experience standards Incorporating product creation, innovation, intelligence and quality are the unremitting pursuit of Sicheng Toys. From manufacturing to intellectual production, from production value to product value, Sicheng has got rid of the OEM OEM production model common in the Chinese toy market, and realized completely independent research and development, and shaken the most valuable intellectual property part. Dozens of industry deep cultivation, 30 years of toy design and development, so that Sicheng has deeper insights in product design, giving the toy more support value - Sicheng toy "Qizhi, Peizhi, Chengzhi" product concept, Toys are not just toys!
In the new product planning, in addition to the upcoming "Three Kingdoms Dagger Knight" series, Sicheng will also plan five major product series in the Power Collision Series, Brave Battle Series, Nimble Stunt Series, Flight Flight Series and Smart Intelligent Series during the year. It will be listed in 2017 soon. What is more worth mentioning is that the "Second Generation Three Kingdoms Dagger Knight" will be launched in the near future, expanding the gameplay, it is worth looking forward to!
New marketing model
Create beyond the native value of the product
Is the toy industry just a single player? Sicheng: "No, far more than that simple!"
It is understood that Sicheng Toys has entered into a strategic cooperation with China's 4A advertising company Junshi Barley (China) and became the first toy brand in China to invite 4A advertising companies to develop marketing strategies. According to reports, in the near future, Sicheng will also invite famous celebrities to endorse and build brand awareness. At the same time, the model of “only toy stores as information exportsâ€, which has long been criticized by the industry, is about to break – “Internet + community + industry authoritative media†promotes the marketing model in a full dimension, breaking the original “brand-distribution-consumer†"Grade promotion mode, through the media, the Internet to create "brand-consumer" leapfrog communication.
Whether it is the hard power of the product or the soft power of marketing, Sicheng’s “two pairs of wings†have already begun.
Sicheng reshapes the industry's operating model with innovative brand values. In the product, based on smart toys and beyond the smart toys, giving consumers unlimited total value of goods; in promotion, combined with a new marketing promotion model, breaking the barriers of traditional marketing channels and establishing a new market game. Sicheng will open the exciting era of smart toys 4.0!
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