GEOBARS launches new packaging
The food company headquartered in the British company Burton announced plans to restart the Traidcraft Geobars range in February 2009 to coincide with the Fair Trade Biweekly and the brand's 10th anniversary.
The restart includes the following:
Delicious two new mixed berries and honey nut variants, in addition, added to the existing apricot tree and chocolate variety and cereal market trends are maximized.
Recipes were reorganized to provide improved texture and color delivery, as well as an average increase of 46% per ton of raw materials traded by consumers.
The complete package design shows Geobars' natural ingredients, highlighting the message 'Create a world poor'. This provides the opportunity to communicate TraidcraftGeobars' fair trade producers who have a positive impact on the supply of raw materials.
Jaspal, Marketing Burton's food review director Hada: "This relaunched the foundation because it established its tenth anniversary approach to the successful establishment of the brand. Traidcraft's new Geobar range is well-satisfied with the growing fair trade biscuit products. Consumer demand and strengthen the claim on the origin of taste and products.
This development is designed to maximize consumer demand and the growth of fair trade goods. Research shows that nearly 20% of consumers are buying more fair trade products.