Misunderstanding of children's amusement park
To operate children's play equipment, we must take a broad view, long-term vision, scientific configuration, and overall development. Today, the company's health equipment summarizes several misunderstandings in the operation of amusement equipment. Let's take a look.
1. There is now a clear misunderstanding in the children's playground market that is blindly expanding the area and lacking a strong layout plan.
Many children’s playgrounds are now opening up. The owners of many children’s parks have not only expanded their business areas, but also have not managed to separate themselves from this competitive tide. The larger the investment area, there is no reasonable layout plan, resulting in excessive waste of dead ends, and there is no good way of business management. It will become a phenomenon of dragging small carts. After choosing a large area of ​​operation, if such a large venue does not have sufficient driving force for passenger flow, it will inevitably be at a loss or similar to the amount of money earned from small venues.
Therefore, to expand the business area, we must first make a reasonable layout of the layout with the help of a professional design company, give full play to the space and elevation, and improve the effectiveness of Ping. Then there is a complete management plan. Such an expansion will have the power to expand, or it will be bloated.
2, if your children's playground is just blindly playing, lack of competition differentiation
At present, children's playgrounds in China are basically a stupid form, lacking in culture and children’s entertaining, and leading global industry leaders such as “Disneyland†are leading because of their cultural and social nature. Introduced in amusement. However, the integration of culture, society, and pleasure is a very broad subject, but we are delighted to see that Chinese local children's play companies have made bold and beneficial attempts in this regard.
3. Most of the membership policies are now "buy more discounts," and the lack of customer viscosity can not reach the goal of lasting development.
Affiliate operation is a very good solution to improve customer's viscosity. However, due to the limited understanding and control of member technology, nowadays, children's playground is basically not operated successfully.
A good member system, first of all, is a sound member information database. This member information database can be used to classify customers by designing the content of member information of different project preferences. Through differentiated marketing and operations for customers with different preferences, it provides tailor-made services to target customers, greatly improving customer's consumer experience, thereby greatly enhancing customer's reputation and resulting in loyalty.
But even if the above is achieved, it is the initial stage of the operation of the members. Even if this is only the initial stage, the enterprises that can do so are already paralyzed. The intermediate level of member operations is to be able to adjust the existing operating models and programs through the tracking of member consumption, and improve the customer's dependence on the amusement system, thus achieving the over-consumption that comes to life-long consumption (before the age of 12).
The advanced level of membership operation is reflected in the analysis of the big data of members, which can clearly judge the trend of customer demand development, advance in advance, and act in advance to become a leader in leading customers and leading the industry. If you want to learn more, How to better operate your children's amusement park, then contact our company Sports Equipment Co., Ltd. to give you the most suitable market solution, the most perfect match.
The company's Sports Equipment Co., Ltd. warm reminder: Caring for children's healthy growth, starting from paying attention to children's safety!
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