Alipay merchant version low-key online

How the O2O payment is done, the Internet giant is making different attempts. Beijing Business Daily reporter learned exclusively yesterday that the mobile payment application for offline merchants has been low-key online. This application including collection, cashier management, member marketing, data management and so on is similar to “virtual POS”. .

Alipay merchant version supports two modes of personal account and enterprise account registration. After a simple signing step, it can enter the function interface, including four functions of cash register, capital, marketing and data compass.

Specifically, the merchant cashier generates the payment by using the two-dimensional code and the sound wave payment, and the consumer uses the Alipay wallet to complete the payment, and the merchant version also supports the refund to the consumer. At present, during the promotion period, merchants (corporate accounts) receive less than 10,000 yuan per month for free, and each collection rate of 10,000 yuan or more is 0.6%, and there is no collection limit. The personal account signing only has a free experience limit of 2,000 yuan per month.

It is worth noting that the Alipay merchant version allows “one person to manage multiple people to receive cash”, the store manager logs in through the account, and multiple cashiers can scan the code (the store manager can generate the cashier QR code, different cashiers have different numbers, The store manager can manage the rights and login, and the funds are collected into the main account.

In addition, the funding function allows merchants to transfer out the money they receive, and the most interesting features are focused on marketing and data compasses. The former allows merchants to issue membership cards (including various promotions or discounts, which need to be set on the computer side), and can manually write off the issued membership rights; while the latter allows merchants to view the transaction amount, the number of transactions, the number of customers paid, etc. Detailed analysis of multi-dimensional data, including collection trends within 30 days, proportion of member marketing receipts, number of customers, average customer price, customer gender and age.

It is not difficult to see that in addition to the collection function, Alipay merchant version is also intended to open the store staff management and membership management system.

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