Jingdong's most individual copywriting, wasting 300,000 cartons
Jingdong, who is playing with the packaging and playing smoothly, has got into trouble!
The double wave of the previous wave of the death case not only made Jingdong lose face, apologized, but also destroyed 300,000 cartons in one fell swoop.
Today, some netizens are exposing a photo of a JD.com cosmetic case. The box is printed with "No lipstick, what is the difference between men and men". This controversial copy of the Jingdong beauty packaging box caused an uproar.
Netizens have published a hot comment:
Want to make money, want to be crazy? Men should not be used as a reference material without lipstick. Is there a woman’s face? I think you are a negative energy burst.
Too funny, I can offend the male and female in one sentence, how stupid the copy is!
Instead of paying attention to the feelings of men and women, I feel that 300,000 courier boxes are destroyed. It is a waste of resources...
Fortunately, Jingdong Beauty official quickly responded and apologized on Weibo: "We sincerely apologize to the netizens for the copy on the courier box. Jingdong Beauty will compensate the users who have received the package with the copy." A beauty product for each user.
Jingdong Beauty said that after preliminary verification, the courier box with the copy was about 300,000 boxes, and 1,000 boxes had been issued. In addition to compensating the user who has received the package, the remaining boxes will be replaced and destroyed.
Double eleven is imminent, it is estimated that all Jingdong people are busy flying, and it is inevitable that mistakes are made in the busy schedule, but the level of the program is indeed not flattering!
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