International sports brand asics encountered cottage trouble Beijing 60 businesses were investigated
2023-08-27 00:09:44
International sports brand asics encountered troubled cottage Beijing 60 businesses were investigated Date: 2018-01-16 15:37
International sports brands continue to suffer from the shackles in China. On January 9, the Beijing Municipal Administration for Industry and Commerce (hereinafter referred to as the Municipal Bureau of Industry and Commerce) conducted a joint operation in 15 districts to investigate and punish 60 illegal merchants in Beijing suspected of infringing asics brand. The amount of infringing goods involved was RMB 10.06 million. It is reported that the investigation action will also be sent back to illegal origin from the illegal information on the sales side and trace back to the source of the violation.
It is understood that industrial and commercial law enforcement officers seized hundreds of pairs of alleged infringing sports running shoes at the TIGERSPOOR store on the second floor of the new Zhongguancun Shopping Center. After identification, the sports shoes sold here look similar to the genuine Arthurs and also have a registered trademark, but the infringing shoes have been changed. The pattern on both sides of the shoe and the genuine ASICS trademark are very Similarly, only a few distortions have been made, which can easily lead to confusion between the public and the genuine. The price of infringing sports running shoes is also nearly half that of genuine products. On the same day, under the unified command of the Municipal Administration for Industry and Commerce, hundreds of industrial and commercial law enforcement personnel from 15 districts of the city were collectively dispatched to conduct concentrated enforcement actions against 60 businesses involved in the sale of infringing ASICS running shoes and to seize suspected infringing goods. 31,587 cases involved 10.06 million yuan. Currently infringing running shoes have all been removed. The relevant person in charge of the Beijing Municipal Administration for Industry and Commerce said that this law enforcement action was to feed back illegal information back to its place of origin for traceability and completely eliminate the source of production of infringing goods.
Earlier, a reporter from Beijing Commercial Daily learned during the visit that there are sports shoes with the nominal asikas brand sold in Beijing. Consumers also entered the store for advice and purchases because of trademark confusion. The genuine ASICS name is Arthur (China) Trading Co., Ltd. The company is registered in Shanghai, China.
The Beijing Business Daily reporter found that the counterfeit, ASICS sports shoes in Shanzhai are still sold on the mainstream e-commerce platform in China. The merchandise sales page shows that the yaseshi ghost tiger casual shoes sell for 120 yuan, and the seller's position is shown as Putian. The genuine Arthur Ghost Tiger casual shoes sell for more than 600 yuan. At the same time, the seller also released sales information for Nike, Adidas, Hummer and other sports shoes, most of which are priced at less than 200 yuan. The Adidas official flagship store shows that the price of sports shoes products is not less than 300 yuan, and some sports shoes are priced at thousands of yuan.
Source: Beijing Commercial Daily
International sports brands continue to suffer from the shackles in China. On January 9, the Beijing Municipal Administration for Industry and Commerce (hereinafter referred to as the Municipal Bureau of Industry and Commerce) conducted a joint operation in 15 districts to investigate and punish 60 illegal merchants in Beijing suspected of infringing asics brand. The amount of infringing goods involved was RMB 10.06 million. It is reported that the investigation action will also be sent back to illegal origin from the illegal information on the sales side and trace back to the source of the violation.
It is understood that industrial and commercial law enforcement officers seized hundreds of pairs of alleged infringing sports running shoes at the TIGERSPOOR store on the second floor of the new Zhongguancun Shopping Center. After identification, the sports shoes sold here look similar to the genuine Arthurs and also have a registered trademark, but the infringing shoes have been changed. The pattern on both sides of the shoe and the genuine ASICS trademark are very Similarly, only a few distortions have been made, which can easily lead to confusion between the public and the genuine. The price of infringing sports running shoes is also nearly half that of genuine products. On the same day, under the unified command of the Municipal Administration for Industry and Commerce, hundreds of industrial and commercial law enforcement personnel from 15 districts of the city were collectively dispatched to conduct concentrated enforcement actions against 60 businesses involved in the sale of infringing ASICS running shoes and to seize suspected infringing goods. 31,587 cases involved 10.06 million yuan. Currently infringing running shoes have all been removed. The relevant person in charge of the Beijing Municipal Administration for Industry and Commerce said that this law enforcement action was to feed back illegal information back to its place of origin for traceability and completely eliminate the source of production of infringing goods.
Earlier, a reporter from Beijing Commercial Daily learned during the visit that there are sports shoes with the nominal asikas brand sold in Beijing. Consumers also entered the store for advice and purchases because of trademark confusion. The genuine ASICS name is Arthur (China) Trading Co., Ltd. The company is registered in Shanghai, China.
The Beijing Business Daily reporter found that the counterfeit, ASICS sports shoes in Shanzhai are still sold on the mainstream e-commerce platform in China. The merchandise sales page shows that the yaseshi ghost tiger casual shoes sell for 120 yuan, and the seller's position is shown as Putian. The genuine Arthur Ghost Tiger casual shoes sell for more than 600 yuan. At the same time, the seller also released sales information for Nike, Adidas, Hummer and other sports shoes, most of which are priced at less than 200 yuan. The Adidas official flagship store shows that the price of sports shoes products is not less than 300 yuan, and some sports shoes are priced at thousands of yuan.
Source: Beijing Commercial Daily
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