Talking about the advertising design of printing
Print advertisements are the most direct form of display. Print advertisements are produced by means of printing. Common forms of print advertisements include posters, newspaper advertisements, magazine advertisements, direct mail advertisements, sample advertisements and flyer advertisements.
(1) Newspaper advertisements Newspaper advertisements are advertisements published in newspapers. Newspapers are published daily, and have printed materials with comprehensive information. They are characterized by extensiveness and rapidity, and are more suitable for publishing time-sensitive new product advertisements and Express mail advertisements, such as enrollment, recruitment and anniversary notices. Considering the nature of newspaper advertisements, printing and the reading habits of newspapers, the design tends to pay more attention to the typesetting of the documents. The publication of newspaper advertisements is first commissioned by the advertisers. Design the advertising manuscript, and then send the manuscript to the newspaper to arrange it on the date of the scheduled publication, and finally print the plate.
(2) Magazine advertisement magazine advertisements generally appear on the cover (season 1), seal 2, seal 3, back cover (block 4) and insert page of magazines. Compared with other print ads, magazine advertisements often occupy a whole page, visual interference Less, visual effects are eye-catching. Magazine advertisements are usually printed on different papers according to the taste of the magazine. The requirements for pictures, texts, composition, etc. are relatively high, so they often become people's collection objects. The layout of magazine advertisements is relatively free. According to the characteristics of the advertisement, it is possible to create a beautiful visual feeling by using different methods such as large space, large density, text placement, point line surface, force field, direction, rhythm and contrast.
(3) Direct mail (DM) Direct Mail (Direct Mail) means direct mail advertising, which means that print advertisements are selectively sent directly to consumers through the mailing network. Common forms include catalogues, brochures, and price lists. , postcards, brochures, posters, corporate publications, samples and orders, etc. Direct mail advertisements can be sent not only through postal, logistics, etc., but also as a very important direct mail method.
(4) Product sample The product sample is the information that the manufacturer introduces to introduce and sell the product to the customer. The common forms include product catalogue, individual product manual, enterprise introduction and advertising factory publication. Among them, the product catalog introduces the manufacturer's business. Scope, list product name and model, with a brief introduction of product appearance, specifications, use; single product samples are printed in loose-leaf form, specific description of the model, technical specifications, principle performance, technical parameters, etc. It is accompanied by structural drawings and photographs; the contents of the product description are more detailed, often listing the working principle, use, efficiency, structural characteristics, operating procedures, use, maintenance and repair methods of the product.
Print advertisements are the most direct form of display. Print advertisements are produced by means of printing. Common forms of print advertisements include posters, newspaper advertisements, magazine advertisements, direct mail advertisements, sample advertisements and flyer advertisements.
(1) Newspaper advertisements Newspaper advertisements are advertisements published in newspapers. Newspapers are published daily, and have printed materials with comprehensive information. They are characterized by extensiveness and rapidity, and are more suitable for publishing time-sensitive new product advertisements and Express mail advertisements, such as enrollment, recruitment and anniversary notices. Considering the nature of newspaper advertisements, printing and the reading habits of newspapers, the design tends to pay more attention to the typesetting of the documents. The publication of newspaper advertisements is first commissioned by the advertisers. Design the advertising manuscript, and then send the manuscript to the newspaper to arrange it on the date of the scheduled publication, and finally print the plate.
(2) Magazine advertisement magazine advertisements generally appear on the cover (season 1), seal 2, seal 3, back cover (block 4) and insert page of magazines. Compared with other print ads, magazine advertisements often occupy a whole page, visual interference Less, visual effects are eye-catching. Magazine advertisements are usually printed on different papers according to the taste of the magazine. The requirements for pictures, texts, composition, etc. are relatively high, so they often become people's collection objects. The layout of magazine advertisements is relatively free. According to the characteristics of the advertisement, it is possible to create a beautiful visual feeling by using different methods such as large space, large density, text placement, point line surface, force field, direction, rhythm and contrast.
(3) Direct mail (DM) Direct Mail (Direct Mail) means direct mail advertising, which means that print advertisements are selectively sent directly to consumers through the mailing network. Common forms include catalogues, brochures, and price lists. , postcards, brochures, posters, corporate publications, samples and orders, etc. Direct mail advertisements can be sent not only through postal, logistics, etc., but also as a very important direct mail method.
(4) Product sample The product sample is the information that the manufacturer introduces to introduce and sell the product to the customer. The common forms include product catalogue, individual product manual, enterprise introduction and advertising factory publication. Among them, the product catalog introduces the manufacturer's business. Scope, list product name and model, with a brief introduction of product appearance, specifications, use; single product samples are printed in loose-leaf form, specific description of the model, technical specifications, principle performance, technical parameters, etc. It is accompanied by structural drawings and photographs; the contents of the product description are more detailed, often listing the working principle, use, efficiency, structural characteristics, operating procedures, use, maintenance and repair methods of the product.
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