China's average marathon every day knows how to do it?
2023-11-06 00:07:44
China's average marathon every day knows how to do it?
Date: 2018-01-16 15:37
The number of marathons and related sports events announced at the annual meeting of the China Athletics Association last year was 328, and this year it may exceed 400 or more. There is almost one marathon every day. A successful sporting event will not only achieve mutual achievement with the city, but also provide a platform for exhibitors to participate in. How to run a marathon is actually a considerable amount of knowledge.
In this issue, we invited Shi Chunjian, marathon event management expert, to tell her the story of the marathon and let us understand the details behind a large-scale event.
1. Development history of the World and China Marathon. I remember when I began to talk about marathon related training three years ago, I also asked if everybody had a chance to run because there was almost no runner at that time. At that time, it was running away. The person is very far away.
And now everyone is sitting here. How is the marathon movement going? I believe we all see it.
Although the first modern Olympic Games in 1896 had a marathon project, it also gave birth to the oldest Boston Marathon. But it was not until the 1970s that large-scale urban marathons such as the New York City Marathon and the Berlin Marathon were available. Prior to this, the marathon was also a very small community-based activity.
In the 80s, running began to be popular in the United States and Europe, but in Japan, Beijing, and Southeast Asia, the first Northern Horse was born in 1981, but only professional players were allowed to participate in the Northern Horse at that time. After the 1990s, the scale of the events is increasing, and the average city marathon will reach the size of about 20,000 people.
By the beginning of the 21st century, the main body of the event organization became more and more diversified, and private capital began to enter. In addition to the marathon, there have also been many endurance events such as Iron III. The first time there was a spontaneous alliance between events. At the same time, companies are beginning to participate more and more in the process of running competitions.
After 2010, everyone began to have the opportunity to enter this industry. On the one hand, it is the popularization and development of social media; on the other hand, there are special policy reasons that allow social capital to enter the industry better. There is also a big change. From 2010 onwards, in addition to the regular marathon events, there have been many entertaining events, more diverse than color running, muddy running, obstacle racing, night running, and fluorescent running.
At the same time, the number of racing companies is also growing very fast. At the end of last year, the China Association of Athletics announced 202 event companies, but according to incomplete statistics, there are no less than 200 racing companies in Jiangsu and Zhejiang alone. In 2017, there were also several major landmark events. The development of the local industry was very fast. The first is that Wan reached a partnership for the six marathon events. Even Chinese domestic company Hals, instead of Arthur, has become a sponsor of the International Road Runners Association.
So, what kind of reasons does the marathon develop so fast? Apart from the country's policies and the entry of private capital, we, as event organizers, need to excavate this event or event, to one person and one to the other. What kind of special value does the city have?
However, at the time of the rapid development of the marathon, there was also a problem in the market: the quality of the events began to become uneven, and the relatively large issues that occurred in any event would affect the entire industry. Therefore, our initial intention is to perfect this system and let the quality of the event quickly catch up with the development of the number of events.
The development of international marathons is mostly bottom-up. The development of China's marathon is mostly top-down, so it gives more political appeal to a game, which makes many decision-makers may not understand Marathon.
In the same way, we also ignored the issue when we promoted the competition: Everyone talks about the game from beginning to end, tells his own story, speaks for himself, talks about himself. We seem to have forgotten that the sport that should be advertised is itself.
No running, no runners, where's the game running?
2. Marathon as a unique sporting event When it comes to event planning and positioning, the world's six slams should be the most prestigious and classic events. These competitions can be said to be the highest level of the marathon.
The World Marathon Grand Slam is the world's top marathon tour since 2006. It includes six marathon events: the Boston Marathon, the London Marathon, the Berlin Marathon, the Chicago Marathon, the New York City Marathon, and the Tokyo Marathon.
The common advantage of the six events is that there are a lot of high-level players involved. Moreover, these events also have their own characteristics.
The Berlin Marathon is the world record, and the Boston Marathon is the oldest. The characteristics of the Honolulu Marathon in Hawaii are also very clear: In addition to running early, it is also the only marathon in the world with no end time and no limit on number of people. Therefore, this marathon, which was founded in 1973, attracts about 30,000 people each year. It not only attracts professional runners, but also embraces junior runners and even the general public.
I have a friend. In my first year I was running a Hawaiian marathon with my friends. Last weekend, they went with the family, the young and the old. In this tournament, you will see many family runners participating in the competition. This kind of whole family runs in the atmosphere of music and also constitutes the essence of Hawaii Honolulu Marathon.
Then the question arises. After watching the marathons of so many cities outside, how can we make a different kind of race? In addition to the basic propositions such as region, landscape, theme, and supply, our scenic spots, our History, our theme entertainment... These all have the potential to be unique to our events and are issues to be considered at the beginning of the program.
Here is a sentence to send everyone, that is: do not forget the beginning of the heart, have always been. When considering these factors, we must remember not to be different in order to make a difference, but when we are running a competition, we always think about where our initial heart is and you will go further.
3. What are the basic principles of the event's scale, event organization, and competition organization in the event organization? What are the most critical areas that cannot be ignored? From the time of registration to the timing of the event to security, what are the basic aims of these jobs and how can they be classified? ?
Among the indispensable factors are: security, medical care, volunteers, track, replenishment, registration. In terms of competition organization, safety guarantees, fair competition, player services and reduction of excessive consumption of social resources are the basic principles for a qualified marathon event organization.
About choosing our target group
What kind of target group you are facing will determine how you will formulate countermeasures in the future.
Differences in groups may make the overall process different. For example, runners and serious runners, their demands are completely different. Some events may target local tour groups, making them more popular with families, friends and couples. Because they may not be able to complete the course with professional players, but if the event itself is located in a relaxed game, then they can fully enjoy the marathon, while also promoting local tourism and consumption.
About project settings
The whole course, half-way, ten-kilometer, mini, family run... This is the setting of most of the current domestic projects. We think that the project setting is roughly the same, and there is almost no place for innovation. But is this really the case?
In May 2015, I participated in the Prague Marathon. This is my first time to go to the country to run a marathon. In the course of the game, I was surprised to find that it actually set up a lot of relay races: for example, a secondary school relay race of 4.2 kilometers multiplied by 10 sticks, ten people to complete a marathon, which is why I see many children racing The fact is that 4.210 sets in a marathon.
The competition has been held for 20 years. In fact it is a trial. The players are selected from all parts of the Czech Republic all the year round. They need to participate in the preliminaries, rematch, and then the finals, and then finally the finals. In addition, the organizing committee will also invite six international teams to compete on the court. The first child is to start with the player, so he can run fast but only four kilometers away.
In addition, the Berlin Marathon, one of the six major horses, is known as the cradle of world records and world championships, and the world’s runners have created the best runway for the Personal Best (PB), making Berlin become the heart of all runners. The best PB Hall. The Berlin Marathon, in addition to the entire 40,000 races, has a mini-run that runs from the 38km to the finish. I also went to see this mini-marathon on that day. The children ran from 38 kilometers to this close, a match for more than 8,000 people.
In addition, there was a relaxing breakfast run on the day before the Berlin Marathon, which was about 6 kilometers. It could even be regarded as a pleasant social place, and it is open to these registered players. The 5km run on the day before the New York City Marathon was also a friendly match like this, which provided a clear case for the innovation of our project.
About game bonus settings
The IAAF road race guide has this statement: The richer the bonus, the more it can attract the world's top players. However, in the competition, attracting them to participate may not be practical or important. It does not mean that only bonuses must be used to attract this high level of players and improve the level of competition.
Today, there are too many events in the PK bonuses. Too many people come to China to earn money and leave. We must spend limited money in places where real event organizations need it. High bonuses do not represent how many cows these events have, but there is really no other standard to follow.
Related sports organizations
In the marathon-related sports organizations, the highest official organization is the IAAF. The IAAF has a book called "The Competition Rules." Part of the marathon's rules come from here, but there are probably only two pages of pros and cons on the road. Others are general rules.
Therefore, it should be clear to everyone that IAAF's signage events are not directly linked to the quality of events.
In addition, basic work is even more important if you want to take root in a region. We run sports in this city, and we run running sports, not just a game. When we are getting bigger and bigger, streamlining the project is a necessary process.
Mr. Qiu Zhiwei, CEO of Orange Ray, as a top expert in sports events, also interprets some questions about marathon events for everyone. The following is a partial dialogue of Mr. Shi Chunjian and Mr. Qiu Zhiwei, CEO of Orange Light:
Stone: What is the most unique place for a marathon as a sporting event?
Qiu: The marathon everyone is more concerned about how I feel when I'm running inside, or how the people I know running inside, or even if I don't run, what kind of feeling this race has brought to my city and Change, but will not pay special attention to who is the third runner-up. In addition, the marathon is also the largest number of athletes that can be directly involved in a single event. This is also a marathon.
Shi: How do you view marathon events under the special value of sports in the Internet era?
Qiu: Looking at events from an internet point of view. It is to open up a dimension for the people who enter the industry in this event. When I was originally engaged in competitions, the first thing to think about was what kind of resources I had in the company or myself. What the team was good at doing, what kind of projects we felt and had feelings before we decided whether or not to plan a project Events. In summary, it is what I want to do.
In the current era of the Internet, we first consider our events and products from a market perspective. By researching the market, what kind of market crowds should be investigated. The portraits of the people are about to master their age, hobbies and living habits. What are their needs and pain points in the sport? The market has not yet met, and what can be satisfied in our competition.
According to this information, we can plan and plan the products again, and then supplement the resources we need to make this product through cooperation or through interaction. So when such a game product is launched into the market, it will be very popular with the market, and it will be able to clearly catch the target users it wants to grasp, and it will be able to produce a good experience and a good reputation among the crowd.
Shi: When you started the 24-hour relay race, from what perspective would you like to start this event?
Qiu: We think that running more and more is a good social scene. However, for many running activities, everyone participates individually. Although there will be a running group during normal training, it is still a personal battle to run a marathon. So we think about whether it is possible to run with my friends, colleagues or runners for a common honor. It is not only able to display the individual's running ability, but also to win a special honor together in the entire collective, so that the collective becomes more close and united. So team participation is the starting point of this tournament.
The second feature is not to finish the fastest time in the standard time, but to finish the longest distance in the standard time.
The third feature is that it is a relay race. Everybody must go on the track. It doesn't matter if they run for a few laps. But every team and everyone needs to run on the track. Everyone can freely play their tactics and decide their own team. Allocate portfolios and divide labor arrangements. Therefore, there was such an arrangement at that time. In a 24-hour continuous relay game with team nature, the number of matches completed by each team in 24 hours was used to determine the ranking.
Because adulthood, there is very little time to do things with family, friends, and colleagues in 24 hours. This 24-hour run is to provide such an opportunity for us to experience the feeling once and for all. It is a special social experience, which is also a charm of the event.
The last sentence is my personal opinion: In today's increasingly convenient and enriching era of online life, sporting events provide everyone with an offline scene of high-quality social life, which is comparable to online virtualization. In a full sense of life, there is more temperature and emotion. This is a point where sporting events can fully meet the needs of consumers and is also a truly valuable place for sporting events.
Date: 2018-01-16 15:37
The number of marathons and related sports events announced at the annual meeting of the China Athletics Association last year was 328, and this year it may exceed 400 or more. There is almost one marathon every day. A successful sporting event will not only achieve mutual achievement with the city, but also provide a platform for exhibitors to participate in. How to run a marathon is actually a considerable amount of knowledge.
In this issue, we invited Shi Chunjian, marathon event management expert, to tell her the story of the marathon and let us understand the details behind a large-scale event.
1. Development history of the World and China Marathon. I remember when I began to talk about marathon related training three years ago, I also asked if everybody had a chance to run because there was almost no runner at that time. At that time, it was running away. The person is very far away.
And now everyone is sitting here. How is the marathon movement going? I believe we all see it.
Although the first modern Olympic Games in 1896 had a marathon project, it also gave birth to the oldest Boston Marathon. But it was not until the 1970s that large-scale urban marathons such as the New York City Marathon and the Berlin Marathon were available. Prior to this, the marathon was also a very small community-based activity.
In the 80s, running began to be popular in the United States and Europe, but in Japan, Beijing, and Southeast Asia, the first Northern Horse was born in 1981, but only professional players were allowed to participate in the Northern Horse at that time. After the 1990s, the scale of the events is increasing, and the average city marathon will reach the size of about 20,000 people.
By the beginning of the 21st century, the main body of the event organization became more and more diversified, and private capital began to enter. In addition to the marathon, there have also been many endurance events such as Iron III. The first time there was a spontaneous alliance between events. At the same time, companies are beginning to participate more and more in the process of running competitions.
After 2010, everyone began to have the opportunity to enter this industry. On the one hand, it is the popularization and development of social media; on the other hand, there are special policy reasons that allow social capital to enter the industry better. There is also a big change. From 2010 onwards, in addition to the regular marathon events, there have been many entertaining events, more diverse than color running, muddy running, obstacle racing, night running, and fluorescent running.
At the same time, the number of racing companies is also growing very fast. At the end of last year, the China Association of Athletics announced 202 event companies, but according to incomplete statistics, there are no less than 200 racing companies in Jiangsu and Zhejiang alone. In 2017, there were also several major landmark events. The development of the local industry was very fast. The first is that Wan reached a partnership for the six marathon events. Even Chinese domestic company Hals, instead of Arthur, has become a sponsor of the International Road Runners Association.
So, what kind of reasons does the marathon develop so fast? Apart from the country's policies and the entry of private capital, we, as event organizers, need to excavate this event or event, to one person and one to the other. What kind of special value does the city have?
However, at the time of the rapid development of the marathon, there was also a problem in the market: the quality of the events began to become uneven, and the relatively large issues that occurred in any event would affect the entire industry. Therefore, our initial intention is to perfect this system and let the quality of the event quickly catch up with the development of the number of events.
The development of international marathons is mostly bottom-up. The development of China's marathon is mostly top-down, so it gives more political appeal to a game, which makes many decision-makers may not understand Marathon.
In the same way, we also ignored the issue when we promoted the competition: Everyone talks about the game from beginning to end, tells his own story, speaks for himself, talks about himself. We seem to have forgotten that the sport that should be advertised is itself.
No running, no runners, where's the game running?
2. Marathon as a unique sporting event When it comes to event planning and positioning, the world's six slams should be the most prestigious and classic events. These competitions can be said to be the highest level of the marathon.
The World Marathon Grand Slam is the world's top marathon tour since 2006. It includes six marathon events: the Boston Marathon, the London Marathon, the Berlin Marathon, the Chicago Marathon, the New York City Marathon, and the Tokyo Marathon.
The common advantage of the six events is that there are a lot of high-level players involved. Moreover, these events also have their own characteristics.
The Berlin Marathon is the world record, and the Boston Marathon is the oldest. The characteristics of the Honolulu Marathon in Hawaii are also very clear: In addition to running early, it is also the only marathon in the world with no end time and no limit on number of people. Therefore, this marathon, which was founded in 1973, attracts about 30,000 people each year. It not only attracts professional runners, but also embraces junior runners and even the general public.
I have a friend. In my first year I was running a Hawaiian marathon with my friends. Last weekend, they went with the family, the young and the old. In this tournament, you will see many family runners participating in the competition. This kind of whole family runs in the atmosphere of music and also constitutes the essence of Hawaii Honolulu Marathon.
Then the question arises. After watching the marathons of so many cities outside, how can we make a different kind of race? In addition to the basic propositions such as region, landscape, theme, and supply, our scenic spots, our History, our theme entertainment... These all have the potential to be unique to our events and are issues to be considered at the beginning of the program.
Here is a sentence to send everyone, that is: do not forget the beginning of the heart, have always been. When considering these factors, we must remember not to be different in order to make a difference, but when we are running a competition, we always think about where our initial heart is and you will go further.
3. What are the basic principles of the event's scale, event organization, and competition organization in the event organization? What are the most critical areas that cannot be ignored? From the time of registration to the timing of the event to security, what are the basic aims of these jobs and how can they be classified? ?
Among the indispensable factors are: security, medical care, volunteers, track, replenishment, registration. In terms of competition organization, safety guarantees, fair competition, player services and reduction of excessive consumption of social resources are the basic principles for a qualified marathon event organization.
About choosing our target group
What kind of target group you are facing will determine how you will formulate countermeasures in the future.
Differences in groups may make the overall process different. For example, runners and serious runners, their demands are completely different. Some events may target local tour groups, making them more popular with families, friends and couples. Because they may not be able to complete the course with professional players, but if the event itself is located in a relaxed game, then they can fully enjoy the marathon, while also promoting local tourism and consumption.
About project settings
The whole course, half-way, ten-kilometer, mini, family run... This is the setting of most of the current domestic projects. We think that the project setting is roughly the same, and there is almost no place for innovation. But is this really the case?
In May 2015, I participated in the Prague Marathon. This is my first time to go to the country to run a marathon. In the course of the game, I was surprised to find that it actually set up a lot of relay races: for example, a secondary school relay race of 4.2 kilometers multiplied by 10 sticks, ten people to complete a marathon, which is why I see many children racing The fact is that 4.210 sets in a marathon.
The competition has been held for 20 years. In fact it is a trial. The players are selected from all parts of the Czech Republic all the year round. They need to participate in the preliminaries, rematch, and then the finals, and then finally the finals. In addition, the organizing committee will also invite six international teams to compete on the court. The first child is to start with the player, so he can run fast but only four kilometers away.
In addition, the Berlin Marathon, one of the six major horses, is known as the cradle of world records and world championships, and the world’s runners have created the best runway for the Personal Best (PB), making Berlin become the heart of all runners. The best PB Hall. The Berlin Marathon, in addition to the entire 40,000 races, has a mini-run that runs from the 38km to the finish. I also went to see this mini-marathon on that day. The children ran from 38 kilometers to this close, a match for more than 8,000 people.
In addition, there was a relaxing breakfast run on the day before the Berlin Marathon, which was about 6 kilometers. It could even be regarded as a pleasant social place, and it is open to these registered players. The 5km run on the day before the New York City Marathon was also a friendly match like this, which provided a clear case for the innovation of our project.
About game bonus settings
The IAAF road race guide has this statement: The richer the bonus, the more it can attract the world's top players. However, in the competition, attracting them to participate may not be practical or important. It does not mean that only bonuses must be used to attract this high level of players and improve the level of competition.
Today, there are too many events in the PK bonuses. Too many people come to China to earn money and leave. We must spend limited money in places where real event organizations need it. High bonuses do not represent how many cows these events have, but there is really no other standard to follow.
Related sports organizations
In the marathon-related sports organizations, the highest official organization is the IAAF. The IAAF has a book called "The Competition Rules." Part of the marathon's rules come from here, but there are probably only two pages of pros and cons on the road. Others are general rules.
Therefore, it should be clear to everyone that IAAF's signage events are not directly linked to the quality of events.
In addition, basic work is even more important if you want to take root in a region. We run sports in this city, and we run running sports, not just a game. When we are getting bigger and bigger, streamlining the project is a necessary process.
Mr. Qiu Zhiwei, CEO of Orange Ray, as a top expert in sports events, also interprets some questions about marathon events for everyone. The following is a partial dialogue of Mr. Shi Chunjian and Mr. Qiu Zhiwei, CEO of Orange Light:
Stone: What is the most unique place for a marathon as a sporting event?
Qiu: The marathon everyone is more concerned about how I feel when I'm running inside, or how the people I know running inside, or even if I don't run, what kind of feeling this race has brought to my city and Change, but will not pay special attention to who is the third runner-up. In addition, the marathon is also the largest number of athletes that can be directly involved in a single event. This is also a marathon.
Shi: How do you view marathon events under the special value of sports in the Internet era?
Qiu: Looking at events from an internet point of view. It is to open up a dimension for the people who enter the industry in this event. When I was originally engaged in competitions, the first thing to think about was what kind of resources I had in the company or myself. What the team was good at doing, what kind of projects we felt and had feelings before we decided whether or not to plan a project Events. In summary, it is what I want to do.
In the current era of the Internet, we first consider our events and products from a market perspective. By researching the market, what kind of market crowds should be investigated. The portraits of the people are about to master their age, hobbies and living habits. What are their needs and pain points in the sport? The market has not yet met, and what can be satisfied in our competition.
According to this information, we can plan and plan the products again, and then supplement the resources we need to make this product through cooperation or through interaction. So when such a game product is launched into the market, it will be very popular with the market, and it will be able to clearly catch the target users it wants to grasp, and it will be able to produce a good experience and a good reputation among the crowd.
Shi: When you started the 24-hour relay race, from what perspective would you like to start this event?
Qiu: We think that running more and more is a good social scene. However, for many running activities, everyone participates individually. Although there will be a running group during normal training, it is still a personal battle to run a marathon. So we think about whether it is possible to run with my friends, colleagues or runners for a common honor. It is not only able to display the individual's running ability, but also to win a special honor together in the entire collective, so that the collective becomes more close and united. So team participation is the starting point of this tournament.
The second feature is not to finish the fastest time in the standard time, but to finish the longest distance in the standard time.
The third feature is that it is a relay race. Everybody must go on the track. It doesn't matter if they run for a few laps. But every team and everyone needs to run on the track. Everyone can freely play their tactics and decide their own team. Allocate portfolios and divide labor arrangements. Therefore, there was such an arrangement at that time. In a 24-hour continuous relay game with team nature, the number of matches completed by each team in 24 hours was used to determine the ranking.
Because adulthood, there is very little time to do things with family, friends, and colleagues in 24 hours. This 24-hour run is to provide such an opportunity for us to experience the feeling once and for all. It is a special social experience, which is also a charm of the event.
The last sentence is my personal opinion: In today's increasingly convenient and enriching era of online life, sporting events provide everyone with an offline scene of high-quality social life, which is comparable to online virtualization. In a full sense of life, there is more temperature and emotion. This is a point where sporting events can fully meet the needs of consumers and is also a truly valuable place for sporting events.
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