Changing Printing Modes: Digital Imaging Technology Now Promotes the Development of the Book Industry
2023-12-26 03:08:29
The network and high-speed digital laser printing technologies have provided new opportunities for authors and publishers. Accordingly, the field of book distribution has also undergone great changes. The advancement of digital imaging technology is the key to all these changes - but these changes in turn provide more opportunities for image processing.
Traditional book publishing is facing the challenge of printing on demand (POD). With POD, a book no longer needs to be printed because it is stored electronically and can be published on demand. This is the future release model. However, although POD technology eliminates many of the costs involved in traditional printing, its price is not cheap and more expensive than traditional books.
One of the most noticeable and timely changes is, of course, book sales and other online media changes. Pioneers Amazon Online Bookstore and later Barnesand Noble.com and a large number of small companies have reformed the publishing industry by selling books directly to consumer e-commerce.
Traditional bookstores are very similar to grocery stores. They have high costs, low profits and low efficiency. In comparison, the online market has great potential and low fees, which greatly improves the efficiency of work.
Major engineering and technology companies are doing e-books in this new area, some are committed to print on demand, and others try to go hand in hand.
At present, the most well-known company in this field is Adobe, which is the creator of the large electronic document format PDF, which has now become a popular format for transferring and saving files, and even its main rival, Corel, is using it. , bundle it with your own WordPerfect software.
The next step is to develop "JDF" technology for on-demand printing equipment to support Adobe's system. From these perspectives, it seems that a new printing and publishing model has been formed.
The software developed for browsing the Internet supports the output of PDF and JPEG files. You can also scan existing printed books for re-publishing.
Speaking of digital on-demand printers, there are now two models, the Docu 6155 and the Docutech 6180, which print 310 and 360 pages per minute respectively.
For publishers, the price of such equipment is very expensive, along with the various other costs that come with it, each machine means a considerable sum of additional investment. Despite this, some well-known online publishing companies such as Bertelsmann, Random House, Paperback, and First Publications have joined the list of buyers.
Barnes & Noble, the book's on-demand printing company, is a large-scale bookstore with more than 1,000 chain stores across the country, using printing solutions provided by IBM, which is a very advanced technology - Infoprint 4000 and Inprint Color70.
It was misrepresented that some of Barnes & Noble's chain stores have started on-demand printing production, but Ken Brooks, the company's deputy general manager of digital processing, believes it will take at least two years to achieve this.
"Realizing on-demand printing faces two major challenges," he said. "There are still not enough varieties of our online books. Of course, you can make a book in five minutes, but our bookstores are trading at lunchtime and after work. Great. If there were 15 people waiting for their on-demand printed books in front of the machine, what would it look like? Sprout and Aprion had related printing equipment in the store, but it is now gone.â€
Barnes & Noble bought IBM's system and installed it at a large retail store. On-demand printed books can be booked at any online bookstore and can be delivered on the same day, or sent to bookstores or sent directly to readers.
In fact, Barnes & Noble plans to provide e-book download services. It recently acquired FatBrain, a dedicated online bookstore, and led the e-materials era through the MightyWords.com website in the electronic publishing field.
(For authors, MightWords is the easiest and cheapest way to publish works. Use PDF files with encrypted settings and use credit cards to ensure payment. It can be read on the screen and printed.)
The development direction of e-books, "ultra-printing," is a basic problem that we call "e-books" in the current model. It is obviously referring to image processing. It is also a basic issue that people feel uncomfortable when reading from the screen, but this is not a very important issue. Nowadays, technical personnel are working on various transmission issues.
Mike Rooney, deputy director of Adobe's e-books department, said when talking about the development vision, "We look at the market from three perspectives. The three things we should do are: provide content suitable for their specific readership; Make it easy to download and encrypt and decrypt experience; provide it with high fidelity reading.
"I think people have a misconception that e-books need special equipment," he said. "We think that in the future there will be many e-books that can be read just by laptops and personal information terminals. Most of these products have achieved high (visual) fidelity."
Image processing capabilities are still valuable. Rooney believes that multimedia is indeed the development direction of e-books. He said that "interaction is the direction of the entire incident."
This may be the reason why the Gemstar-TV Guide Company entered the field. Gemstar holds a leading position in the field of electronic publishing. During the recent "Little Fish Eaters" campaign, it acquired the "TV Guide", a major competitor in the printing industry. This made it a global publishing company. It later acquired the Rocket Book and SoftBook, two companies that specialize in e-book market development.
Gemstar is now preparing to produce a new device, the GemStar eBook, which features a password-protected content, an instant-on device that can be changed at the touch of a word for easier reading. Size, can store a large number of books, through the modem can access large libraries.
The password scheme only allows decryption of the content on the screen, and the entire file is always protected. But this is not perfect: the display problem still exists.
Of course, on the issue of pocket-sized devices, the survivability of multimedia has become questionable. When “downloading from a laptop computer,†it is often referred to as “the paperback size.â€
Microsoft's move eventually led Microsoft to develop its own "Microsoft Reader" software and "Open e-book publishing component classification 1.0". Microsoft claims it is better than PDF files because "Microsoft readers are dynamic reading machines that can adjust (images) to fit the screen size you use.
Clear printing is also a feature, it is a system that is said to be more readable on the LCD monitor - but "Microsoft Reader" cannot print. According to its statement, this is because the market survey shows that this is not important to consumers. However, statistical users must ignore those who wear binoculars or need to collate documents in parallel.
Microsoft's entry into the market caught the attention of Adobe. "At the moment they do not pose a threat," Mike Runy said. "But we must pay attention to their economic situation and impact."
Conclusion These indicate that traditional book printing and binding will soon die out? This is not the case. According to the talks with publishers in the book market of Frankfurt in October 2000, the e-books still occupy relatively low individual markets, which makes e-books only reposition or open up distribution channels. Whether it can achieve greater market share remains to be seen.
Books with independent platforms and varying aspect ratios continue to give full play to their advantages. They not only have beautiful appearance, lightness, and simple operation, but also do not require high power cables and batteries.
But in the future, new books will turn to the production and distribution model using image technology. This will become clear.
Traditional book publishing is facing the challenge of printing on demand (POD). With POD, a book no longer needs to be printed because it is stored electronically and can be published on demand. This is the future release model. However, although POD technology eliminates many of the costs involved in traditional printing, its price is not cheap and more expensive than traditional books.
One of the most noticeable and timely changes is, of course, book sales and other online media changes. Pioneers Amazon Online Bookstore and later Barnesand Noble.com and a large number of small companies have reformed the publishing industry by selling books directly to consumer e-commerce.
Traditional bookstores are very similar to grocery stores. They have high costs, low profits and low efficiency. In comparison, the online market has great potential and low fees, which greatly improves the efficiency of work.
Major engineering and technology companies are doing e-books in this new area, some are committed to print on demand, and others try to go hand in hand.
At present, the most well-known company in this field is Adobe, which is the creator of the large electronic document format PDF, which has now become a popular format for transferring and saving files, and even its main rival, Corel, is using it. , bundle it with your own WordPerfect software.
The next step is to develop "JDF" technology for on-demand printing equipment to support Adobe's system. From these perspectives, it seems that a new printing and publishing model has been formed.
The software developed for browsing the Internet supports the output of PDF and JPEG files. You can also scan existing printed books for re-publishing.
Speaking of digital on-demand printers, there are now two models, the Docu 6155 and the Docutech 6180, which print 310 and 360 pages per minute respectively.
For publishers, the price of such equipment is very expensive, along with the various other costs that come with it, each machine means a considerable sum of additional investment. Despite this, some well-known online publishing companies such as Bertelsmann, Random House, Paperback, and First Publications have joined the list of buyers.
Barnes & Noble, the book's on-demand printing company, is a large-scale bookstore with more than 1,000 chain stores across the country, using printing solutions provided by IBM, which is a very advanced technology - Infoprint 4000 and Inprint Color70.
It was misrepresented that some of Barnes & Noble's chain stores have started on-demand printing production, but Ken Brooks, the company's deputy general manager of digital processing, believes it will take at least two years to achieve this.
"Realizing on-demand printing faces two major challenges," he said. "There are still not enough varieties of our online books. Of course, you can make a book in five minutes, but our bookstores are trading at lunchtime and after work. Great. If there were 15 people waiting for their on-demand printed books in front of the machine, what would it look like? Sprout and Aprion had related printing equipment in the store, but it is now gone.â€
Barnes & Noble bought IBM's system and installed it at a large retail store. On-demand printed books can be booked at any online bookstore and can be delivered on the same day, or sent to bookstores or sent directly to readers.
In fact, Barnes & Noble plans to provide e-book download services. It recently acquired FatBrain, a dedicated online bookstore, and led the e-materials era through the MightyWords.com website in the electronic publishing field.
(For authors, MightWords is the easiest and cheapest way to publish works. Use PDF files with encrypted settings and use credit cards to ensure payment. It can be read on the screen and printed.)
The development direction of e-books, "ultra-printing," is a basic problem that we call "e-books" in the current model. It is obviously referring to image processing. It is also a basic issue that people feel uncomfortable when reading from the screen, but this is not a very important issue. Nowadays, technical personnel are working on various transmission issues.
Mike Rooney, deputy director of Adobe's e-books department, said when talking about the development vision, "We look at the market from three perspectives. The three things we should do are: provide content suitable for their specific readership; Make it easy to download and encrypt and decrypt experience; provide it with high fidelity reading.
"I think people have a misconception that e-books need special equipment," he said. "We think that in the future there will be many e-books that can be read just by laptops and personal information terminals. Most of these products have achieved high (visual) fidelity."
Image processing capabilities are still valuable. Rooney believes that multimedia is indeed the development direction of e-books. He said that "interaction is the direction of the entire incident."
This may be the reason why the Gemstar-TV Guide Company entered the field. Gemstar holds a leading position in the field of electronic publishing. During the recent "Little Fish Eaters" campaign, it acquired the "TV Guide", a major competitor in the printing industry. This made it a global publishing company. It later acquired the Rocket Book and SoftBook, two companies that specialize in e-book market development.
Gemstar is now preparing to produce a new device, the GemStar eBook, which features a password-protected content, an instant-on device that can be changed at the touch of a word for easier reading. Size, can store a large number of books, through the modem can access large libraries.
The password scheme only allows decryption of the content on the screen, and the entire file is always protected. But this is not perfect: the display problem still exists.
Of course, on the issue of pocket-sized devices, the survivability of multimedia has become questionable. When “downloading from a laptop computer,†it is often referred to as “the paperback size.â€
Microsoft's move eventually led Microsoft to develop its own "Microsoft Reader" software and "Open e-book publishing component classification 1.0". Microsoft claims it is better than PDF files because "Microsoft readers are dynamic reading machines that can adjust (images) to fit the screen size you use.
Clear printing is also a feature, it is a system that is said to be more readable on the LCD monitor - but "Microsoft Reader" cannot print. According to its statement, this is because the market survey shows that this is not important to consumers. However, statistical users must ignore those who wear binoculars or need to collate documents in parallel.
Microsoft's entry into the market caught the attention of Adobe. "At the moment they do not pose a threat," Mike Runy said. "But we must pay attention to their economic situation and impact."
Conclusion These indicate that traditional book printing and binding will soon die out? This is not the case. According to the talks with publishers in the book market of Frankfurt in October 2000, the e-books still occupy relatively low individual markets, which makes e-books only reposition or open up distribution channels. Whether it can achieve greater market share remains to be seen.
Books with independent platforms and varying aspect ratios continue to give full play to their advantages. They not only have beautiful appearance, lightness, and simple operation, but also do not require high power cables and batteries.
But in the future, new books will turn to the production and distribution model using image technology. This will become clear.
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