Web Publishing and Traditional Publishing (1)

As a revolutionary productivity tool, the Internet has been fully embodied in the publishing industry. Right now, the Internet economy has made people dazzled, and the Internet and e-commerce are in the process of launching a wave of waves over traditional media and traditional economies. For many young people, the "mouse" has replaced newspapers and pens. A person in the US IT industry claimed that 20 years later, books and typography must be sent to museums. The implication is to replace books with the Internet. This does sound like a heart rate too fast.
At present, although traditional books, represented by paper media, still dominate the publishing industry today, the Internet is entering the field of book publishing with its rapid development momentum, and the editing, publishing and sales of books are supported by the Internet. The online publication has shown its good momentum of development, impacting the traditional publishing model, and the traditional publishing industry is facing unprecedented challenges.
First, the concept of online publishing
Internet publishing refers to publishing organizations that have legal publishing qualifications, and publish and sell digital publications using the Internet as a carrier and circulation channel.
Web publishing is a result of the development of Internet technology. It is a paper book (paper book, abbreviated as p-book) and is a completely different reading material than a book with a figure, a character, or a book produced by printing on paper. From abroad, Internet publishing generally refers to e-books and print-on-demand (POD).
"Print on Demand" has great advantages. It makes zero inventory, personalization and customization, and cost saving become a reality. It is also the most natural connection between traditional publications and online publications. For example, the Amazon bookstore provides digital printing services. It does not require processes such as plate making and printing, and the quality of printing is high, and the cost of printing a single book is fixed. In China, “print on demand” has emerged. For example, Shanghai Century Publishing Group launched the “print on demand” business this year. However, digital printing books are several times more expensive than ordinary printing books. It is estimated that the market will not be too big. Therefore, this article will not discuss "on-demand printing" and only discusses e-books.
Second, the advantages of online publishing
The overwhelming trend of online publishing on the one hand is due to the network's own advantages. More importantly, online publishing has effectively stimulated a sluggish book market. The use of online publishing can enable those who are busy working on weekdays and have no time to go to bookstores to buy books to taste books that suit their own tastes. From this perspective, the network is taking advantage of its own advantages and the traditional books reach Potential readers of those corners that are not reachable have been excavated and have effectively expanded the publishing market.
Compared with traditional publishing, web publishing has unparalleled advantages in many aspects, such as:
1. save resources
Paper publications consume a lot of forest resources and cause serious environmental pollution. The current online sales of books is only a mode of online publishing, but it has not departed from the traditional physical carriers, but the future of online publishing is the e-book, which will completely abandon the traditional model. Books are completely downloaded and distributed on the Internet, and paperless publishing has been completely implemented. This has revolutionized the form, circulation, and settlement of publications, saving social resources and reducing environmental pollution (saving trees, reducing paper, printing, and transportation Environmental pollution, etc.). From this perspective, online publishing will be a true green industry.
2. Publishing and distribution are synchronized
At the same time when e-books were published on the Internet, they have already achieved traditional distribution, which has made zero inventory in the real sense a reality. According to professional analysis, e-book is currently the most suitable for online circulation of goods, no logistics, inventory is always sufficient and other characteristics are the e-book hottest selling point.
3. Avoids out of print
Online publishing can make it easier to publish works with important academic value and cultural value. No matter how long ago you want to read a book, you can download it from the Internet or order it online. It can be said that online publishing has made publishing a truly unpublished publication.
(Moreover, the "print on demand" new publishing model not only satisfies the readers' habit of reading paper media books, but also adds new marketing methods to publishers and bookstores.)
4. Low price
Since online publishing is directly oriented to readers, it reduces the expenditures of publishers, bookstores, and other intermediate links, making the same content, the cost of watching online or purchasing via the Internet is only equivalent to 30% to 70 percent of the purchase of equivalent paper books. %. Because of its low price, it is also beneficial to combat piracy.
5. Easy to search
Through the query of keyword words, you can quickly find the desired content. You can search the catalog and full-text, making reading easier and faster. This is one of the most significant advantages of online books over paper books.
6. Read more freely
The reader does not have to be limited by time and space. No matter where in the world, e-books can be downloaded via the Internet. And with handheld readers, e-books can be read even when there is no light or in low-light environments, no matter where and when, and a reader can store hundreds or more of online publications, reducing The physical space for readers to save books is more convenient to carry. (To be continued)