Digital printing for packaging

Digital printing has the advantage of a shorter print cycle and less waste. Even if only one print is produced, it is economically worthwhile. In addition, personalized printing can be implemented according to the needs of customers. The economic and technical advantages of digital printing are incomparable with traditional printing methods.

Packaging has become an information carrier. Through packaging and printing, product producers can make people aware of their trademarks and enable consumers to distinguish different products through the packaging of products. More color and printing materials will be used in packaging and printing, and the production cycle will be shorter and shorter. In order to adapt to more fierce market competition, manufacturers often require to quickly and repeatedly change the original design patterns and related product information. Digital printing has the capabilities of variable data printing and short-run printing that best meets these requirements. Therefore, packaging printing is undoubtedly an important part of the digital printing market.

For example, according to the relevant information, the global label output value is US$1.3 billion per year, and the worldwide market will increase by 7% annually. Since 1994, however, the proportion of the number of printed copies with the number of under 25,000 labels has increased by 7.5% annually. Therefore, it is necessary to use digital printing for part of packaging printing.

At present, digital printing technology is mainly applied in label printing. In addition, it has also been applied to the promotion of product testing and packaging, as well as the decoration and printing of products such as small folding cartons and paper drums. Some experts predict that the application of digital printing technology in the packaging and printing sector will be very rapid, especially after 2005. Development will soon be.