Danish company launches new digital packaging and printing products

With the ever-increasing growth of the digital printing market and the ever-increasing use of inkjet technology, packaging labeling printing industry has increasingly recognized the importance of digital inkjet solutions and put them into practice. For example, the industry-leading manufacturer Xaar, the UK's revolutionary digital drop-on-demand inkjet technology, has unique and patented technologies that are being widely used by industrial inkjet printing equipment manufacturers worldwide. Together with them, Xaar is providing state-of-the-art solutions for labeling and other packaging printing markets to meet the growing demand for variable data printing, including the printing of bar codes and logos on a large number of different products and substrates. , local language information, numbers, etc.
HS Automatic in Denmark is a successful manufacturer of digital inkjet coding solutions. 6 years ago, it made a major change to its business model, from production automation systems, to the production of industrial inkjet packaging printing equipment and packaging coded electronic equipment. The company cooperated with Xaar to install the xJl26, XJl28 and XJ500 print heads on its HSAJet series presses, rapidly and dramatically increasing its production scale and its product share in the global market. In this financial year alone, the company’s sales in this market will more than double.
According to Mr. Mette Noer-gaard, Marketing Manager of HS Automatic, the company used to produce industrial robots, automatic inspection systems and industrial electronic processing equipment. However, when customers later asked them to complete a packaging printing and coding application project, the company immediately recognized the huge potential market for industrial inkjet printing equipment. With a background in the production of electronic equipment, the company quickly decided to invest in this area. He also said: "Although research shows that market positioning is reliable, but it needs to invest in suitable inkjet technology to ensure that future products can achieve high-quality end-effects. After a lot of research and demonstration, the final choice was made. Xaar's digital drop-on-demand inkjet technology. Thanks to Xaar's print heads, the product is in an advantageous position compared to competitors and provides customers with a high-quality barcode label printing solution."
Currently, HSAutomatic's new products are mainly aimed at the field of bar code label printing, and are sold globally through an expanding network of agents. Its HSAJet series products include HSAjet, HSAjet SA, HSAjet CU and HSAjet CB barcode label printers and enjoy a high reputation in the market. HS Automatic also works closely with customers to customize printing machines based on their unique production requirements and considers this service to be indispensable in today's ever-changing market.
Thanks to the use of XAAR technology, the HSAJet series can be widely used for packaging printing. Its operating program software, InkDraw, can directly control the printer and create any form of control data creation, enabling graphics, characters, and barcodes based on Windows design to be printed directly onto the packaged product. For porous materials, such as cardboard boxes and paper, HSAJet printing equipment is also ideal for high-resolution quality and common standard component design, such as printing advertising flyers and printing addresses on envelopes, in emails, commercial forms and labels. Wait for the printing of variable information such as text, number and bar code, printing patterns, fixed and variable information, etc. on the outer box.
XAAR Multi-Purpose Printheads and HSAJet Ink System can also process many different solvent inks and pigment inks, printing dates and codes on plastics, glass, metals, etc., on PVC, polyethylene and steel pipes Wide print. The ultra-high resolution printing system can print company logos and other graphic details at a high speed on the production line, and can print all bar code formats, adapting to many different industrial printing requirements. This flexible industrial ink-jet printing system is suitable for printing full-color four-color printing for coding, labeling, mail, and forms. The vertical printing width can reach 280mm. It can be printed on both ends of the package or printed on the top. . In addition, the HASJet printing device can also process variable information directly from databases, spreadsheets, or other synchronized multiple forms, making it possible to print double-sided lotteries, phone cards, invoices, and other multi-page forms.
In HS Automatic's view, bar code label printing is an evolving field. Thanks to digital inkjet technology, the production system is shrinking in size, speed is increasing, and intelligence is constantly improving. This change is a huge advance for the entire industry, because the traditional bar code printing equipment is large and bulky, and in many cases requires manual operation. At present, this traditional artificial system production environment is undergoing a transition to a digital automation solution, thereby increasing the speed of the production line and bringing greater profits to machine and equipment investors. In addition, due to the application of Xaar print head technology, images printed on packaging materials are also clearer, printing faster and with higher quality. As a result, HS Automatic promises customers high return on investment and smarter solutions to help customers increase the added value of their equipment applications and win in the market competition.
Many industry experts believe that inkjet technology represents the future of bar code label printing. As the market continues to evolve and demand for variable data applications such as direct mail printing continues to grow, the production process will become even more advanced. The cooperation between original equipment manufacturers and Xaar will bring higher quality printing solutions to the bar code label printing field.