The United States Printing Market in 2003 (I)

In 2003, the printing industry in the United States will show a momentum of growth. Following a 7% drop in 2001, 2002 was 1% higher than 2001. However, for 2003, this figure is too small. In 2003, the growth rate of the gross domestic product (GDP) of the United States will not exceed 3%. As the printing industry will fully recover in the middle of the year, industry insiders estimate that the growth rate of the printing industry in the United States will exceed 4% in 2003.
Three key factors will affect the growth of the printing industry: government spending, private economy growth and consumer spending. Because consumers may cut discretionary spending, printers must focus on high-end markets.
Table 1 gives the size and growth rate data of 25 key markets. These 25 key markets accounted for 88% of the total size of the printing market. The size of the US printing market in 2003 will reach US$171 billion, an increase of 3%-5% over 2002.
1. Publishing industry (market totaled US$96 billion)
The periodical market (the total market value is USD 55 billion, and the growth potential of the industry is -1%) (the same below, no longer stated). Following the 7% increase in 2002, it will be the only stable market in the publishing industry.
Ten publishers and 50 printers will compete for a $7 billion direct mail market ($7 billion, +80%).
The book publishing market will grow by 10% or more, mainly adult trade (US$7 billion, +7%), youth books (US$2 billion, +2%) and religious books (US$2 billion, +11%).
With the development of secondary education and higher education, education publishing (13 billion US dollars, +18%) will accelerate the development of the industry.
2. Banking insurance industry (market totaled 24,300 billion US dollars)
Loss of loans will slow the development of commercial banking ($121.4 billion, +6%), but flat-rate and letter-printers will compete for more than $5 billion in direct mail, billing statements and independent interleaving markets.
Signature orders and cheque printing market will reach 10-20 billion US dollars.
The growth in the property and casualty insurance industry (US$956 billion, -3%) will help the recovery of businesses in the direct mail, advertising, specialty and commercial printing industries.
The life insurance industry ($260 billion, -5%), despite being plagued by failed advertising campaigns, will also benefit from evolving education insurance.
3, communications (market total 874 billion US dollars)
The long-distance (US$ 89 billion, +14%) and local network ($ 219 billion, +7%) operations brought up to $ 3 billion in print and media spending.
The telephone directory ($18 billion, +17%) business also brings $3 billion in revenue to printers and paper sellers.
Folding cartons, pressure-sensitive labels and other OEMs will also benefit from the communications equipment (US$100 billion, +8%) industry.
Third-generation mobile communications technologies ($135 billion, +5%) will also develop rapidly. Games, maps, and other interactive visual communication technologies also bring a lot of printing needs. (To be continued)