Packaging Art Design is an Economic Act (II)

2. The packaging art design has a strong forward-looking and predictive nature and, as with any other economic activity, it inevitably carries a certain degree of risk. This can not fully predict the changes in the market, so the effect of the design is also difficult to control, if the product design is good, packaging art design can play a direct role in promoting the company's future, development, and even a good product design can save a Frequent bankruptcy companies. In many occasions, the concept of art design is often replaced by defamation and other terms. This means that art design is different from arts and crafts activities. It emphasizes the prior process. In the entire marketing, the art design occupies a guiding position. In the four stages of design-production-sales-use, the packaging art design not only precedes production and loss in terms of time, but also the market positioning of the design is reasonable or not. The effectiveness of the latter two is largely determined. Because of this, the activities prior to the packaging art design have more and more energy than the design itself. Such as packaging art design before this must carry out a large number of market surveys, including detailed surveys of manufacturers, consumers, competitors, and the media. The data after the investigation shall be statistically analyzed until the final proposal of a written plan and a planning report, and the plan must be adjusted in time according to the market conditions so as to adapt to sudden changes. This requires that the reasons for packaging art design must be rationalized and highly considered. specialization. It can be said that the art design always runs through the marketing activities of the entire market.
3. Packaging art design is increasingly characterized by professionalism and specialization. In craftsmanship, designers and producers are often the best people, not to mention specialized design and design departments. Before the Second World War, design had begun to separate from production, but the number of independent design services that marked professionalism was not too much. Most of the designers opened their own business as individuals or became part of the company's internal design department. Since the end of the Second World War, with the increasingly mature markets and the gradual improvement of the means of production, the division of labor in the society has become increasingly sophisticated, and design has become increasingly professional and specialized. This is mainly reflected in: 1) The proportion of independent design firms specializing in design in the design department gradually increases, and the proportion of design departments located in each company gradually decreases. More and more companies are reducing the design research institutes that were originally located in the same department of the enterprise, and generally adopting cooperation with social professional design agencies to carry out product design. This can reduce expenses on the one hand and make full use of the other. Professional design resources in the society, which further promote the specialization of design; 2) The division of labor in the art design industry itself is increasingly specialized. The design of various categories, such as advertising and decorating design, industrial product design, fashion design, interior design, corporate image design, etc. have their own dedicated and independent design firm. Special categories closely related to art design, such as ergonomics, materials science, communication science, psychology, marketing, etc., also set up specialized research institutes and have close cooperation with design firms. All of this is to meet the needs of market competition, improve the quality of design, and win more economic benefits.
Fourth, the natural connection between packaging art design and market economy The package design has a natural connection with the market. The packaging art design product first enters the market as a commodity, enters the circulation channel, and then enters the life of human production. The size of market demand reflects the success or failure of packaging art design in a certain sense, and modern successful packaging design always takes market research as an important part of design, and creates after fully understanding the market and understanding the psychology of consumers. Product design can achieve the desired sales promotion effect of a business, so as to effectively attract customers' purchase desire. If you do not understand the needs of the market, modern packaging art design actually goes to the basic value of its own existence.
The market principle holds that the market is a category of commodity economy. Where there is commodity production, there is a market. The market is a product of the development of the production of labor products in the human society. The packaging art design has always been closely linked with the production of commodities. The quality of product design and quality of production can all be tested through the market; market and market demand in certain sense have become an important basis for packaging art design and measure the success of the design; packaging art design and market The relationship is actually the relationship between design and consumers.
In marketing, the market can also be interpreted as a consumer demand. The demand for packaging art design in the market is actually the demand of consumers for packaging art design. Such demand is reflected and expressed through the intermediary of the market. Therefore, the packaging design and the market are inextricably linked due to demand. In my relationship between art design and market, packaging design has both the adaptation to market demand and the guiding role of market demand. It not only adapts to the needs of the market, but also creates a new market. The concept of creating a market is consistent with the formation of marketing methods and concepts. Marketing and market sales are different, sales reflect the needs of sellers, and marketing considers how to better meet the needs of consumers. Look at the concept of consumer service.
A qualified packaging designer should understand and study the relevant market background before designing. Such as: The product design of the commission is to delay the overall planning of corporate marketing? Is there a specific policy for corporate promotion? What are the special identification symbols? What is the composition, functional utility, and grade of the commodity material? How large is the product sold? Who is mainly sold to, etc., to understand the consumer's thoughts, thoughts, and demands, and what psychological, emotional soft values, etc. are behind the hard values ​​of practicality. According to these needs, the packaging design is determined. How to produce and sell. The core of these problems is the economic market awareness.
The market economy is a product of the development of human society's labor commodity production to a certain stage, a place for commodity exchange, and a place or area where buyers and sellers purchase and train commodities for trading activities. What kinds of products are produced by enterprises are determined by the conditions of the market economy. The market can reflect what products are needed for human production? How much is the demand? What types of people need these goods, that is, packaging design and product production have always been linked. Therefore, packaging art design and market demand are inextricably linked, which provides direction and goals for our packaging art design. If package designers lack a big concept of market economy, their packaging design will be futile and unable to withstand the market tide. The demand of market economy has become an important basis for packaging art design and a measure of the success or failure of packaging art design in a certain sense.