Security and printing are closely integrated (below)

2. Problems (1) China's anti-counterfeit market is not standardized, and anti-counterfeiting technology products are not anti-counterfeiting, and individual anti-counterfeiting technology product manufacturing enterprises also produce abnormal products of counterfeit products, affecting the healthy development of the anti-counterfeiting industry.
(2) On the whole, the level of anti-counterfeit technology products in China is not high, and most of them are in a single stage of anti-counterfeiting, and there is a certain gap compared with foreign developed countries. Some companies use technology is not high ... ...
(3) The use of anti-counterfeiting technology lacks the necessary publicity and guidance. The majority of consumers have not realized that they must identify the authenticity of the product through the product's anti-counterfeit labels, and the anti-counterfeiting technology products have become a kind of "furniture."
(4) Some production units of anti-counterfeiting labels do not pay attention to the absolute safety of product production and operation. They are irresponsible to customers and cause the loss of anti-counterfeiting products. Due to the loss of anti-counterfeiting labels, counterfeit and fake products are disguised and cause bad influence. Therefore, the loss of anti-counterfeiting products is a taboo for the production and management of anti-counterfeit products and should be given due attention.
(5) Unfair competition within the industry. Some companies have to reduce prices and sacrifice quality to obtain orders, which will inevitably affect the development of anti-counterfeiting technologies and products.
3. Development Prospects The development prospect of China's anti-counterfeit industry is very broad. The development direction of anti-counterfeiting technology is from a single anti-counterfeit technology to a multi-disciplinary and comprehensive anti-counterfeiting technology. The so-called advanced anti-counterfeit technologies refer to technologies with high technical content, good reliability, simple implementation, easy detection, and low cost of use. In actual use, various anti-counterfeiting technologies must be effectively combined according to different targets. Nowadays, all countries’ banknotes use a comprehensive anti-counterfeiting technology. For example, the new edition of the Swiss Franc banknote is the only photograph of the famous female artist so far (one size, one small size) and five special Arabic security numbers. In addition, the word "50" was printed using holographic technology. Only when the bill is shaken, it will move right and left. The new version of the 100 US dollars using today's most advanced anti-counterfeiting technology, including micro-printing. China's banknote renminbi has also used 10 kinds of anti-counterfeiting technologies. To date, no magnetic ink distribution of 50 yuan and 100 yuan can be found as true as real money. In short, it can be said that the anti-counterfeiting technology of banknotes represents the highest level of anti-counterfeiting technology and reflects the latest development in anti-counterfeiting technology.
In the area of ​​commodity trademarks, foreign companies are competing to develop comprehensive anti-counterfeiting technologies with high technological content, large amount of information, strong confidentiality, irreversibility, non-replication, and easy identification. For example, researchers in the United States have developed a computer security system that can produce tens of thousands of passwords. Whether they are automotive parts or transistors, they can be patterned with black and white pictographs. When the authenticity is recognized, only the instrument scans the pattern, and a series of digits can be displayed on the screen. By comparing it with the contents of the computer's file revelation, the manufacturer of the product and the date of manufacture can be found. The cover of the software manual of Microsoft Corporation of the United States is a 120mm square certificate, which integrates various anti-counterfeiting technologies. The certificate frame is decorated with square lace, the square certificate is blue-green, and the negative image is embossed with a line pattern. It is completed through rainbow printing. Under the UV lamp, diagonal rows of blue WONDOWS words appear diagonally, and a circular laser hologram mark is attached to the middle. The certificate is attached to the specification. The manual is matched with the computer that installed the software, and a password is added. The product design and printing are very beautiful and worth learning.
Researchers in China have done a lot of work in comprehensive anti-counterfeiting and have achieved results. For example, the cigarette packaging quasi-printing certificate produced by Beijing Guo'an Guoan Anti-counterfeiting Technology Co., Ltd., Beijing Red Star Erguotou Liquor, and Shaanxi Buchang Pharmaceutical Co., Ltd.'s anti-counterfeiting trademark and bottle label all adopt integrated anti-counterfeiting technologies such as watermark paper, fluorescent fiber, fluorescent ink, and security thread. Not only the anti-counterfeiting effect is good, but also the cost is lower than that of making a laser hologram of the same area. Special Printing Committee also organized papermaking, gravure printing and other experts jointly developed a more advanced comprehensive anti-counterfeit labels, will further improve our comprehensive anti-counterfeiting technology.
IV. Strengthening management is an effective measure to promote the development of the anti-counterfeiting industry To meet the needs of the development and management of the anti-counterfeiting industry in China, in accordance with the requirements of the State Economic and Trade Commission, in July 1994, the State Bureau of Technical Supervision established the National Anti-counterfeiting Technology Product Management Office, followed by In addition, the China Anti-Counterfeiting Industry Association was established and the National Anti-Counterfeiting Standardization Technical Committee was established. Each of the above three agencies has a division of labor and mutual cooperation, which has greatly promoted the development of the anti-counterfeiting industry. In 1996, the State Bureau of Technical Supervision promulgated and implemented the Measures for the Administration of Anti-counterfeiting Technology Products. This is an important document for regulating and managing China's anti-counterfeiting industry.
At present, technical supervision departments around the country are actively working to implement the measures in earnest. Some provincial and municipal technical supervision departments have also established corresponding management agencies to incorporate the management of anti-counterfeit work into their work schedules. Since the establishment of the China Anti-counterfeiting Industry Association for more than two years, it has done a lot of work in assisting government departments to regulate and manage anti-counterfeit industries, strengthen ties with companies, promote the use of anti-counterfeiting technologies, and conduct anti-counterfeiting technology exchanges. The National Defense Standardization Technical Committee has put forward more than 10 national standards development plans. At present, seven national standards have been officially approved for release. After the implementation of the standards, the State Bureau of Technical Supervision took corresponding measures to increase the management of anti-counterfeiting products. The first is to implement a production license system for defense-related technology products involving important industries and important areas; second is to conduct nationwide inspections on anti-counterfeiting technology products that currently have many problems in production and use; and thirdly, to step up formulation of anti-counterfeiting technology product management. Related legislation.
Because of the special status and special use of anti-counterfeiting products, the quality management requirements in the production process are higher, and the effectiveness of the anti-counterfeit products is inseparable from the strengthening of management. "Three-point technology, seven-point management", along with the strengthening of management of related departments, will certainly play a positive role in the promotion and application of anti-counterfeiting products.