Make good "clothes" for liquor

Packaging has become one of the major breakthroughs in the competition of liquor products. Whether the corporate culture can be effectively disseminated or not, and how to win the first impression of consumers on the products, must rely on packaging. So far, many liquor companies have devoted great efforts to packaging design, such as Yangtse Rocket, developed by Henan Yangshao Group, and won the favor of consumers with its unique shape design: Refined Quanxing Daqu of Sichuan Quanxing Winery, with its The flat square type sees generous and exquisite luxury boxes to win the favor of consumers; the Chinese ice wine produced by the Hubei Baiyunbian Group is highly praised by consumers and merchants for its unique blue and white color and pattern design. The company's Dongbian liquor uses Jingdezhen high-grade ceramics for wine bottles and Singapore's famous inscriptions for calligraphy to attract consumers. The 100-year-old lone-wine produced by the Beijing 100-year-old liquor company has won wide acclaim for its unique cultural packaging charm. Consumers love their product packaging has broken through the past style of liquor packaging, into a simple, profound modern packaging concept, the perfect combination of Eastern culture and modern technology, novel and unique, simple and elegant, unique...
What kind of packaging design should be used to win consumer acceptance? The author believes that we must fully understand the market, understand the consumers, understand the consumer culture, understand the different local conditions and customs, living habits, national cultural characteristics and many other aspects, and design the consumer favorite liquor packaging. Below, we discuss the current characteristics and development trends of liquor packaging:
First, liquor bottle design features.
At present, there are mainly white wine bottle types: long round, flat, triangular, square, hexagonal, octagonal, slender, elliptical, semicircular, rocket, antique altar, etc. Mainly round bottles. The development trend has gradually developed toward a flat type, to other types such as imitation animal type and humanoid type (can be used for artwork). According to the changes in the market, consumers are guided through new bottle designs to attract consumers.
Second, the use of white wine bottle material characteristics.
Liquor bottles can be divided into: ceramics, general glass, white materials, high white materials, fine white materials, crystals, matte white materials, plastics, wood mounted bamboo and iron boxes, etc. On the low-cost high-white materials, high-end products to crystal materials, sanding materials, high-grade ceramics as the main material. At the same time, new packaging materials for liquor, such as tin boxes and other polymer materials, appear on the market, and they compete for the market with their unique materials.
Third, the characteristics of liquor bottle cap design.
In general, white wine bottle caps can be divided into: tin cover, plastic cover, luxury gold aluminum cover, glass cover, music caps and so on. In the market, middle and low-grade products are mainly covered with tinplates and plastic covers. High-end products are mainly made of luxury gold aluminum caps. Currently, caps for musical accompaniment have appeared so that consumers can both listen to music and enjoy good wine.
Fourth, the characteristics of liquor bottle transparency.
Liquor bottle according to transparency can be divided into: transparent bottle, opaque type, fuzzy bottle, etc., the market is based on transparent bottle owners, there is a trend towards the development of fuzzy bottles, if looming, giving a kind of ambiguous beauty.
Fifth, the characteristics of white wine box shape design.
According to the shape of the white wine bottle to design various types of boxes. In the market, mainly four-pack boxes are used to gradually develop flat square, portable double-bottle boxes and other shapes.
Six, liquor bottle box material characteristics.
Outer box material is generally ordinary cardboard, white paper, coated paper, gold cardboard, frosted gold cardboard and so on. Recently, polymer materials such as polyvinyl chloride and other transparent boxes and iron boxes have appeared. On the market middle and low-end products are mainly white and coated papers, and high-end liquor boxes are made of gold and matte gold. material. In order to compete for the market, the outer box of mid-range products is also made of gold cardboard.
Seven, white wine packaging features.
Outer box packaging can be divided into: ordinary cardboard box, white cardboard box, portable box type box (made of raw materials such as plastic, polyester-cotton cloth and cardboard), middle and low-grade liquor box development to the color box, high-end products in the outer box The type of handbags on the market has been developed so that it is easy to carry and can be used as a gift.
Eight, the characteristics of white wine box color.
Liquor boxes have a variety of color designs. Different box colors are designed according to different local characteristics, ethnic cultures, and color preferences. And according to the number of hot gold to distinguish high-middle and low-grade products, the entire liquor market, the color of the outer box is mainly red and purple. Nowadays, green, blue and white colors appear on the market, and high-end products use hot-gold outer boxes.
Nine, box design features.
Companies design outer box patterns according to factors such as different local conditions, local cultural characteristics, and consumption habits. General selection of Mingshan Mingshui famous paintings, monuments, ancient celebrities and famous celebrities to drink the eternal singer, a unique and novel design with cultural taste to win the consumer's favorite.
In general, liquor packaging is developing in the new, unusual and special direction. It is worth noting that, in the pursuit of new, extraordinary, and unique, liquor packaging must be combined with the consumer's cultural level, consumer psychology, regional culture, and the company's own culture.