The trend of cosmetics labels

Transparent label For most manufacturers, the real label is no label, or a label that cannot be seen from the outside. This is a very popular transparent label. Transparent labels can show internal products, consumers have more confidence when buying. At present, this kind of label has a large market in the fields of cosmetics and personal care products. According to the Cos product manager, the company's recently launched Yardley Apothary series uses a transparent label to give the entire product a "British-style look." Transparent labels and plastic cans and plastic bottles make up the perfect packaging effect.
“Our goal is to produce unique products, each product has a unique appearance.” She said, “So we need a transparent, simple label. Otherwise it will affect the overall image of the product.”
Consumer preferences are one of the main drivers of transparent labels. The second is the improvement of the matrix material, especially the thin film. Film thickness stability, printability, and transparency have all improved greatly in recent years, allowing processors to print crisper graphics and provide more robust labeling products.
Among the many improvements, the most important is the use of polyolefin films more widely. Polyolefin films outperform styrene or vinyl films. The advantages of transparency, firmness, function, and thickness of olefin films, especially polypropylene films, are very obvious. As the film quality is more stable, the printing effect is evenly balanced.
Film processors hope to improve the quality of their products by using special films. Some olefin film applications require different coatings in different areas, but the manufacturer's R&D focus is still on general-purpose products.
The printed thickness of olefin products is thinner than ordinary films, and the presence of labels can be reduced more when designing. Some manufacturers are trying to thin the film thickness from 2 mils to 1 mil.
Today's films not only provide better printed surfaces, but also have greater compatibility with the contents. Transparent labels are increasingly used in personal care and cosmetics, and they can undergo severe environmental tests such as wet and hot bathroom environments, so compatibility is very important.
Improvements in craftsmanship have become more aesthetically pleasing and not just benefited from better matrix materials. If you ask a processor, he will tell you that the printing process is also very important, especially flexo, it also greatly enhance the appearance of the label. At present, the quality of the printer's products is unimaginable in the industry in previous years. Due to the improvement of prepress, printing, and postpress technology, the quality of printing has become increasingly stable.
Technological advances in all aspects are helpful to the popularity of labels, and these advances are all aimed at satisfying manufacturers' demands for more vivid and high-quality label designs. Each product is maximizing the use of patterns and colors on the label to attract consumers.
Flexo printing gives labels some effects that were previously only achieved by screen printing. Flexographic printing originally did not achieve a haptic effect, but later due to the use of UV curing technology, the ink was thicker, thus achieving a similar effect as screen printing labels. At present, many cosmetic manufacturers tend to use this type of UV-printed labels because of their lower cost, on-line printing and aluminum foil embossing. UV flexo technology also has a higher print resolution than screen printing.
In addition, quality control is one of the advantages of flexo presses in recent years.
The calibration of the print colors that control the labels of different operating batches is not so much an art as a science. The color difference of the labels each time the label buyer purchases is very fine.
This is very important for some companies. In particular, some companies have a wide variety of products. The color of each label corresponds to a certain product color. Labels offer great flexibility, so some manufacturers can use them alone or in conjunction with screens. In a nutshell, the range of options is very large.
At present, the printing industry is gradually accepting color management technology, helping designers to be more precise in color, and the color and quality of labels will be more stable in the future, and differences among different batches of products will not be noticeable.
In addition to better color control, printing equipment has progressed in texture, color registration, and platemaking, all of which enhance the vividness and three-dimensionality of printed patterns. Cosmetic manufacturers want products to be different. They expect label processors to provide attractive designs and products. Flexo technology gives them the answers they need.
Traditional printing presses can give label makers the quality they need, while digital presses provide the amount they need. For a small number of processing tasks, Xeikon and Indigo have been widely accepted. Digital presses do not require preprint settings, provide variable data output, and have unparalleled advantages in print speed.
Accepting digital presses means that manufacturers are more competitive in smaller batches of tasks. In many instances, we will find that flexo shortens the time required for label production.
The design trend of compressing all necessary information onto small labels is a challenge. It is not easy to grasp the eyes of shoppers. Depending on the market segmentation, designers may be focused on conflicting, colorful labels, perhaps on low-key, decorative labels.
More and more brand packaging has begun to get rid of the packaging form that brand products usually adopt, and the design is becoming increasingly concise.
Many cosmetics labels use very few colors and are simple and pure. Perhaps due to cost considerations, metallized inks and holographic processing have been phased out.
In some product areas, bright and gorgeous colors are not out of date, just another new form. Aluminum foil and radiant colors are still widely used. In order to highlight the image of the product, many manufacturers use special inks. They also like more transparent labels to fully display their products.
The innovative development of labels is not limited to this. Labels are increasingly responsible for attracting consumers.
There is no doubt that today's labels have made great strides both in appearance and performance over previous years. Processors will continue to use the charm of the label to the extreme.
Labels are still unable to replace screen printing in certain areas. Cosmetics manufacturers have a great deal of choice in the use of more economical and high-quality solutions to package their products.