Talking about the Effective Principles in Modern Packaging Design Teaching (II)

Fourth, the aesthetic principles of packaging design teaching

In packaging design teaching, it is also very important to value aesthetic education and improve students' overall artistic accomplishment. Because the design works directly reflect the designer's understanding of the United States and interesting orientation, reflecting the designer's comprehensive artistic accomplishment, but "beauty" is also reflected in the rich and varied specific forms. Therefore, in the packaging design teaching efforts to enable students to grasp the aesthetic principles, aesthetic laws and beauty modeling capabilities, the cultivation of aesthetic quality and artistic taste is also very important, which in addition to a certain direct infusion of education, but also need to carry out a large number Subtle artistic influence and influence.

However, because of the students' own experience, knowledge accumulation, and artistic accomplishment and aesthetic standards, students often have various understandings and manifestations of the nature of art beauty. This also requires that professional teachers should carry out timely allocation and necessary guidance. . At the same time, the aesthetic ability of the packaging designer, the taste of art, and the improvement of the level of appreciation also need to be gradually formed under the influence of the artistic atmosphere. For students, efforts to create their own artistic space have a direct role in promoting the improvement of their artistic quality. Under the guidance of teachers, they can gain inspiration and inspiration from different types of art, and they can correctly improve students’ aesthetic ability. Has an important role.

In teaching, how to grasp the aesthetic standards of packaging design, we must not only create opportunities for students to participate in practice to personally experience, but also need to link theory with practice and give correct guidance. Since people's appreciation and creation of the United States are conducted under the guidance of certain social and moral concepts, these concepts are undoubtedly the products of the times. Therefore, the values ​​of the United States must also be positive and consistent with the trend of social development. Similarly, the aesthetic concept of packaging design is only correct if it meets the requirements of social progress.

This also means that in the teaching of packaging design, we must strengthen the aesthetic education and improve the students' artistic accomplishment and appreciation of beauty. Only in this way can the students master the aesthetic standards of packaging and truly design practical, economical and beautiful packaging works.

Fifth, the green principle of packaging design teaching

In the modern design concept, the concept of green design has become the theme of the design concept, it is based on the organic concept of ecological design, green design and green thinking as the principle of artistic design. Among these issues, the green issue of packaging is particularly prominent, and the significance it has for protecting the environment is also particularly important.

The concept of green design is very important for modern packaging designers. It is not only a technical consideration, but also an innovation in concept. It truly puts the center of packaging design into functional innovation, materials and craftsmanship. Innovative and environmentally friendly product innovations. In a sense, it is also a challenge to traditional packaging design methods. It takes a more responsible attitude to create the latest product forms, and uses a more scientific and reasonable shape structure to make products To use its materials as best as possible, and to make the best use of the packaged products without compromising the use of the products, extend the use cycle as much as possible to reduce waste of resources.

In teaching, green design can be summarized as "three R principles", namely:

"Reduce" - reduction, that is, the principle of minimization, in the design as much as possible to reduce the cost of materials, to avoid over-packaging, through the reduction of the amount of energy in the production and circulation process to achieve energy and reduce the consumption of resources and energy. The trend of “light weight and shortness” in the design of developed countries is an effective manifestation of this principle.
"Reuse" - recycling, that is, the principle of recycling, that is, strive to make the best use of the design and production of a variety of recyclable packaging, and promote the use of multiple materials, such as recycled paper, recycled plastics.
"Recycling" - Recycling, which is the design principle of resource regeneration, is designed to facilitate the destruction of packaging materials and to not destroy the environment, using a variety of packaging materials that are easy to compress, clean and disassemble. 3

The green concept of packaging design must be applied to the professional teaching process, so that students can take the initiative to have a green concept in the design thinking while learning a professional course. In the application of design techniques, consciously deal with the aspects of green design, then we can effectively solve the problem of green design in this link of talent training. In the face of future packaging design style, it should be a more humane, more excellent processing quality and more durable style. Extending from this perspective, environmental protection concepts and green design ideas are the futurist ideas and basic professional qualities that packaging designers must possess. They are a global and universal concept. Of course, this is an important design concept that should be emphasized in our higher packaging design education system.

Conclusion

Packaging design is a practical art, with its own characteristics and requirements, it must take into account the production of goods, transportation, sales, ergonomics, psychological effects, color perception, material properties, national traditions, market demand and the feasibility of production processes Factors, at the same time, it is still an important part of a huge systematic project. At the same time, it is also an interdisciplinary subject and has all the characteristics of a comprehensive discipline. In particular, due to the advent of the knowledge economy, the high-tech content in the packaging discipline is increasing.

With the rapid development of China's economy and the challenges faced by international competition after the global economic integration, the overall quality and overall design capability of packaging designers pose new requirements, and the knowledge structure also requires more and more characteristics of the times. Faced with this situation, we must reflect on and sort out the knowledge structure and overall quality that modern packaging designers need. At the same time, it also requires that our professional teachers not only possess skilled professional knowledge and skills, but also must acquire relevant knowledge of the marginal subjects. We must not only have the expertise of vertical disciplines and the breadth of horizontal subjects in terms of concepts, but also form an organic knowledge structure; we must follow the principle of constant attention in these packaging design teachings. Our efforts to cultivate the educational goals of a composite professional can be effectively achieved.

School of Arts, Soochow University Zhang Dalu Source: Art and Design - Theoretical Issues