Ceramic Industry Business Trends To Improve Value-Added Packaging Design Products

Speaking of "premium power," some ceramic operators may be unfamiliar, but if it is more general, "premium power" means that ceramic products "have the ability to add value" may be better understood.

Product premium refers to the part of the price of a product that exceeds the reference price of the industry market under normal competition conditions. For example, suppose that the cost of an ordinary ceramic product is 50 yuan and its sales price is 100 yuan, while the cost of a high-quality ceramic product is 100 yuan. In this case, if the latter is sold at a price, For $200, it will be considered normal pricing because high-quality products should sell for higher prices. However, if the latter is priced at $300 or more and is acceptable to a wide range of consumers, we believe that the product has "premium." Under the current market situation, efforts to increase the "premium power" of products is an effective way for many companies to seek price breakthroughs. So, what aspects should ceramic companies use to cultivate and enhance the "premium power" of products?

To brand premium brand is the main body of the market - consumers, the "psychological understanding" of the product of a certain name is distinguished from the characteristics of other similar products.

With the advent of product homogenization, the physical functions of ceramic products will only become the premise and basis for consumers to purchase such products. The final choice of which brand among the many homogenous products in the same category does not depend on the price, but on the level of familiarity and emotional recognition of the brand.

Why is the price of ceramic tile made in China only one-half to one-third of that in developed countries, and the export price of daily-use ceramics is even less than a quarter of the global average export price? Why Italian ceramic products can be sold at high prices, and the market pricing initiative is still in their hands, and the price of our exported ceramic products is so low that it is chilling? The root cause is not the quality of our products, but because we lack a strong international brand that is recognized by the world! This is also the reason why many of our ceramic companies can only rely on and undertake OEM export orders but cannot have their own export capabilities!

Therefore, ceramic companies should correctly establish the brand concept and fully understand the important role of brand glamour in enhancing product premium and take practical actions to create and steadily promote their own unique brand building.

Premium in packaging In China's National Standard for Packaging, there is a clear definition of packaging: "a container used to protect products in circulation, facilitate storage and transportation, promote sales, and use certain technological methods." The general name of the material, auxiliary materials, etc.". Commodity packaging is gradually formed and developed in the long-term economic life of human society. With the continuous development of China’s national economy, the position and role of commodity packaging in production, circulation, and people’s lives has been increasing. In modern production, most products can only enter the circulation after they have been packaged to complete their production process. Fields and consumption areas.

In the modern ceramic marketing activities, ceramic packaging has been dubbed the “silent salesman” and is a tool for propagating ceramic products and establishing a ceramic image. It is a magnifying glass for ceramic products and is a free long-term advertisement for ceramic enterprises. Novel and unique, exquisite and reasonable packaging can not only increase the natural life of ceramic products but also give people a beautiful visual enjoyment. It can stimulate and stimulate consumers' purchase motivation and repeated purchase desire, which can improve the market competitiveness of ceramic products. The purpose of adding value to ceramic products.

Therefore, in today's rising consumer attitudes and appreciation level, the role and importance of ceramic packaging should be the attention and attention of the majority of ceramic companies, new and unique, exquisite ceramic packaging can increase the ceramic products of the premium is also beyond doubt!