Coca-Cola new packaging - with my cool debut in Kyoto

For the first time in 13 years, Coca-Cola, the world-renowned beverage company, has launched the latest packaging worldwide. This packaging was designed by China and was first listed in Beijing. The Coca-Cola brand adhering to the "to be cool by yourself" brand spirit, the new packaging named "cool with me." "Cool with me" keeps the body of the Coca-Cola bottle smooth and sleek, while also making the bottle taller and thinner, showing a more "tall and slim" overall effect; using innovative leading edge streamline arc design at the waist of the bottle body. The shape of the protruding streamers accurately conveys the brand spirit of Coca-Cola's self-advocacy; the original "Cool" design is also added to the lower half of the bottle, which is easy to handle, and it is not suitable to slide off, so that the entire bottle type has a double sense of fashion and portability; More creative is that the four sides of the lower half can be combined into different designs by changing different molds to suit different activity themes in different periods. This approach can also save Coca-Cola's tooling costs to a minimum.

The Coca-Cola Beijing 2008 Olympic Games logo commemorative edition, which was released with limited editions of the “beginning of my cool” new bottle style, is accompanied by a dazzling brand new limited edition laser tag to bring out its extraordinary quality and fashion. Stunning dynamic modeling.

Reprinted from: Huayin Media