Health beer green packaging development strategy

Health beer uses green packaging and has good prospects for development. In the future, we should pay attention to the following aspects.

1. Packaging materials must meet the requirements of green packaging, but also to adapt to the characteristics of beer products

Green food packaging materials can be roughly divided into four categories: degradable materials (such as polyketone), edible materials (such as soybean protein packaging film), recyclable materials, and paper materials. In beer green packaging, recyclable materials are currently used. Although paper materials are used in Japanese sake and wine packaging, they cannot be used in beer packaging due to reasons such as poor gas barrier properties.

Compared with other alcoholic beverages or liquid beverages, beer is a kind of "queer" drinking crystal. It is low in alcohol, rich in nutrients and rich in COa, so it is cold, afraid of heat, afraid of light, afraid of oxygen, and afraid of leaks. Fear of shock. It is because of the "queerness" of beer that the research and development of new materials and containers for beer packaging have been slow. Until the end of the last century, PET, PEN and other recyclable plastic materials were able to emerge in the beer green packaging.

Emerging PET bottles have many advantages: 1) The density is only 1/18-1/8 of the glass bottle, so it is easy to carry and has low transportation cost; 2) It has high impact resistance, high compressive strength, and high crack resistance; 3) Transparency and cleanliness are high; 4) Modified PET bottles have C02, O:, water, and aroma barrier equal to or better than glass bottles. Therefore, PET beer bottles have attracted attention from countries after their launch. However, pure PET bottles also have some deficiencies (such as high oxygen permeability). In view of this, people started to improve PET bottles, such as barrier coating of PET bottles, processing of multi-layer composite PET bottles with barrier layers, and the like. These measures have received good improvements. In 1998, PET/Amosorb 3000/PET three-layer bottles (Amosorb3000 series oxygen-absorbing copolymers) developed by AmcorPET of the United States were used for canned Budweiser beer.

PEN replaces the benzene ring of PET with a naphthalene ring, so it has more excellent mechanical properties and chemical resistance properties, and it is particularly commendable that PEN's C02, 0 barrier is 4-5 times that of PET. Therefore, PEN is considered to be the most suitable material for beer green packaging so far. However, there are still some problems with PEN and modified PET: 1) The cost is high; 2) Some properties are still to be improved. For example, the problem of fragrant or offensive taste of modified PET has not been solved. All these need to continue to study and improve in the future work.

2. Packaging design must take into account the characteristics of health beer

There are many kinds of health beer, and there are many kinds of health care ingredients. In the green packaging of health beer, not only the characteristics of beer but also the characteristics of various health-care ingredients must be considered. Not only does the packaging material fail to chemically react with the health-care ingredients, it also requires that the packaging design contribute to the preservation of the health-care ingredients. For example, tea polyphenols, the active ingredient in tea beer, easily undergo polymerization with O: under light conditions and react with iron to form green-black complexes. Therefore, in the packaging process of tea beer, the O: barrier property of the packaging container must be fully considered, and iron contamination must be strictly avoided. In another example, riboflavin is easily photolyzed, so health beer using riboflavin as a health ingredient must be protected from light during packaging.

3. In addition to the use of green packaging materials, it should also focus on green transportation, green equipment, green management and green processes.

In essence, green packaging is considered in the life cycle of packaging products, and it first considers a sustainable production model. In the packaging of health beer, "greenness" should be used throughout the packaging. For example, at the same time when PET green materials were used, some people examined the noise of PET bottles and can finally prove that PET beer bottles did not produce noise pollution.

4. Focus on visual communication design

The appearance of PET and PEN bottles is better than that of glass bottles. This provides a good visual communication design platform for green packaging of health beer. In the packaging of health beer packaging, the characteristics of texture, color, texture, and physical and chemical properties of green packaging materials should be fully considered. Combining artistic thinking with scientific and technological thinking, combining age and ethnic characteristics, and combining stylization and personalization Finally, it created a unique packaging design. Designers can develop visual communication works that meet the relevant consumer psychology based on the visual perception of various health beer-applicable people. For example, for low-alcohol beer, where young people (especially women) are the main consumers, adopting a packaging design that is lively, bright, bright, and high-purity will more easily stimulate their desire for consumption.
It is worth pointing out that, for health-care beer with a strong ethnic characteristic (such as bitter gourd beer), drawing nutrition from the long-standing national culture of China has helped to design visual communication works with Chinese characteristics. For example, designers can absorb the essence of plastic arts from ceramics, bronze mirrors, tripods, shadows, and other artifacts, and appreciate the art of calligraphy from the cultural heritages such as Fautian, Cliff inscriptions, bronze inscriptions, and neon, and from Chinese painting, embroidery, cloisonne, and murals. Crystals and other technologies in the process to comprehend the mysteries of color, and then be tempered and sublimated, and ultimately create a strong cultural heritage of health beer packaging design.

Conclusion

With the development of modern civilization, people's attention to nutrition, health care, ecological balance and environmental protection has rapidly increased. This creates a potential for development of green packaging for health beer. The health care beer is in the ascendant, and the development of green packaging for health beer will not only help to seize the opportunity of the green packaging market for health beer, but also have important significance for the development of the whole beer industry and packaging industry in China.

Source: PACK.CN