The competition in the wooden door industry is particularly fierce, mainly reflecting the following three places.
Environmental protection?
The solid wood doors are very environmentally friendly. The logs are used to reduce the harmful substances to the lowest level. The only difference is the paint, but it is not easy to play some tricks on this. price? It will only lead to vicious competition. Only a few strong players can achieve such a source cost advantage in enterprises that can achieve precise and strict control in raw materials and production management. The color of the suit is better than the new one. I don't need to say that everyone will use their thoughts on the suit, but the choices of the customers are different, and they are more dominant.
market competition?
A good market is bound to be an important factor in the marketing of the wooden door brand. A successful and comprehensive brand must have a place in a saturated market, and at the same time, it must occupy a good position and a good position for a potential market. This is the so-called "Red Sea" and "Blue Ocean" of the mature brand.
Take the Sichuan market as an example. As the top three provinces in the country, brands and businesses should consider not only marketing in Sichuan, but also Sichuan, radiating to the southwest, extending to the northwest, and expanding to the whole country. In the face of the more saturated and well-established Sichuan market, the neighboring Shaanxi is actually a good market and needs to be developed.
Service competition?
Finally, the main event, yes, the wooden door industry has developed to this day, whether it is a mature or immature brand, in addition to quality, service is also the most important competition project, closely related to brand value.
After visiting the market and understanding the psychology of some consumers, the author found that in the purchase of wooden doors, because of the small difference in quality, consumers only pay attention to the price except service. For today's consumers, it is not just products that are paid for, but also the services that brands provide for this product. Only a perfect service system can increase credibility for brand integrity and reputation.
Document.body.oncopy = function () { setTimeout( function () { var text = clipboardData.getData("text"); if (text) { text = text + " This article comes from China Wooden Door Network, China's well-known wooden door industry portal Website! (http://) Detailed reference: "+location.href; clipboardData.setData("text", text); } }, 100) }GlazeKing Ceramics TechnologyCo.,Ltd. , https://www.maglazekingceramics.com