2015 furniture or become the largest industry

"The biggest problem in China's economy is the growth mode and structural problems. During the 12th Five-Year Plan period, we must fundamentally change the mode of economic growth and make strategic adjustments to the entire economic structure." Yao Jingyuan, chief economist of the National Bureau of Statistics, recently spent China 2010 The reporter told the reporter at the annual meeting. As the “Twelfth Five-Year Plan” countries promote the transformation of economic growth mode, the economic strategy is adjusted from export-led to domestic demand-led. Hou Kepeng, secretary-general of the Shenzhen Furniture Association, expects that the furniture industry will also usher in the best opportunity for transformation. In the next five years, its market output value is expected to exceed the automobile industry and become China's largest industry.

Cao Hongfu, vice president of the China Brand Planning Alliance and director of the Furniture Committee, said in an interview that the Chinese furniture industry has experienced a period of infancy and early growth in the past 30 years. Now it is in the middle of growth and will not really be until after 2015. Enter the mature stage of growth.

According to incomplete statistics, the total retail sales of the whole society increased by 15.5% in 2009 compared with the previous year. The furniture industry surpassed the growth of construction, decorative materials and automobiles, with a growth rate of 35.5%. In the first three quarters of 2010, the total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, which is the fastest growing industry.

The reporter learned from the Shenzhen Furniture Association that China's furniture production capacity has occupied 25% of the world, and has become a veritable first furniture manufacturing country. In 1978, just after the reform and opening up, China’s furniture had a market of 1.3 billion yuan, and the total amount has now reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, the industry will reach a total output value of 243 billion yuan.

China's furniture industry is mainly distributed in the Pearl River Delta, the Yangtze River Delta, Bohai Rim, and Sichuan Province. According to Hou Kepeng, Guangdong accounts for 50% of the total capacity of the Chinese furniture industry, 15% in Zhejiang, 8% to 10% in the Bohai Sea, less than 15% in the Northeast, and nearly 10% in Sichuan. These areas are mainly furniture industry chains formed by natural accumulation. Most of them are extensively produced and operated, and the degree of industrial concentration is low. As a result, the upstream and downstream links of the industrial chain are not tight, which increases the cost of the entire furniture industry. For example, Shenzhen is the center of furniture manufacturing, but it is not a logistics center. The distribution can only go to Shekou, and the procurement of raw materials is going to Dongguan.

"This extensive production mode has led to the formation of a consumer brand in the entire industry at this stage, and its international competitiveness is weak. Although China's woodworking technology has historically been in the leading position in the world, after decades of reform and opening up, it has become the world. The first furniture manufacturing country, but still not very competitive in the world furniture industry.” Xu Shaolun, general manager of Shandong Feixian Jinhui Furniture Factory, told reporters that the so-called consumer brand is a brand rooted in the minds of consumers, such as To the air-conditioning consumers think of Gree, talking about the preferred Haier refrigerator, but mentioning the furniture industry, I am afraid that it is difficult for consumers to open a brand.

Tang Min, executive vice chairman of the Friends of the Poverty Alleviation Foundation, told reporters that if the Chinese economy is "crossing the river by feeling the stones" in the past 30 years of reform and opening up, then it will enter the reform "deep water zone" during the "12th Five-Year Plan" period. .

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