Thailand's flooding furniture market can grow 7-10% in 2011
According to the research report of the National Taihua Farmer Research Center on November 22, the Thai furniture and home accessories market has re-emerged as the flood subsided and the post-disaster recovery and reconstruction began. The Taihua Farmers Research Center predicts that the total value of the Thai furniture decoration market in 2012 will be about 59-60 billion baht, a year-on-year increase of 7-10%, due to the flooding of low-rise housing such as housing, especially single-family villas and townhouses. The demand for post-disaster reconstruction needs to be supported by the first-home tax rebate policy and the adjustment of the competition strategy by operators to expand sales channels and improve the quality of products and services to meet customer needs.
The Taihua Farmers Research Center believes that in the face of market growth trends and more intense competition, operators should actively adjust production strategies and improve product quality to meet changes in consumer demand after floods, such as furniture with waterproof and water resistant properties and easy to remove. The need to load furniture. At the same time, the floods may help increase the demand for multi-storey apartments, which in turn will increase the demand for furniture and home accessories for apartments. In addition, operators should also focus on new product development and design to better meet consumer demand, and improve the quality of pre-sales and after-sales services, to provide convenience and leave a good impression. In terms of market strategy, operators can organize special promotions, cooperate with credit card companies to launch special promotions and promote products and services to build product awareness. In addition, operators can expand sales channels to corporate customer groups such as housing projects and real estate companies.
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