How carton processing companies come out of the shadow of extensive reinvestment
Silver winner:
Member of the Single Army Jiusan Institute, graduated from the Economics and Management Department of Wuxi Light Industry College, majoring in industrial economics. He is now the director of the printing industry association of Xishan District of Wuxi City. Since working in the office of Xishan District Printing Industry Association in Wuxi City in 2003, he has long been engaged in the daily affairs of the association and internal communication and communication - editing of Xishan Printing.
Ordinary corrugated box printing and processing enterprises have the features of low equipment investment, low processing technology requirements, rapid capital turnover, and short investment recovery period. Generally, the price of an ordinary entry-level two-color ink-and-ink printing machine is below RMB 50,000. It is equipped with a slotting machine and a case-packing machine. The total investment of equipment is less than RMB 100,000. There are even some self-employed users who print in silk screen ink and ink, and they also have a cup of tea in the carton processing market. Of course, carton printing and processing enterprises of this scale are not in line with the industry development policies that the state encourages companies to become bigger and stronger. However, due to the existence of middle and low corrugated cartons, they provide a living space. At the same time, due to the low management costs and labor costs of such enterprises. Therefore, the transaction price of similar cartons is often lower than that of large and medium-sized professional carton printing and processing enterprises, causing a serious impact on the market price of cartons. Some large and medium-sized professional carton printing and processing enterprises have entered a state of low profit or even loss. The author visited some large and medium-sized carton professional production enterprises in the jurisdiction and in the surrounding area of ​​Wuxi, all of which felt that the pressure on the operation of the paper was increasing as the price of paper increased and the unit price per square meter of carton fell year by year.
Is medium and large carton processing companies really coming to the end? The wide application of high-strength, low-weight light-weight corrugated paper in packaging has opened up a new development space for large and medium-size carton processing companies.
High-strength, low-weight light-weight corrugated paper is known internationally as micro-corrugated paper, including the type E (1.1 mm in height) that we are familiar with, and the type F (0.75 mm in height) that has been widely used internationally in recent years. Type G (0.50mm in height) has begun to explore in more subtle directions. Including N type (0.46mm in height) and O type (0.30mm in height).
In traditional fiber carton applications (such as alcohol, footwear, small appliances, hardware tools, microelectronics, computer accessories, etc.), miniature corrugated carton boxes have begun to compete with traditional thick corrugated cardboard for the market. According to market analysts, in the next five years, the demand for fine corrugated paper in Europe will increase by an average of 5.6% annually, and the total growth of micro-corrugated board will reach 7 billion square meters. As a traditional packaging material, corrugated paper has been widely used in many fields such as industrial products and various kinds of civilian goods. Moreover, with the international market restrictions on quarantine of wood packaging for goods, corrugated boxes have replaced wooden boxes and metal boxes in some cases. The industry believes that in the face of the rapid development of foreign micro-corrugated board and the demand of China's packaging market, China's corrugated board industry must change the relative backwardness of current technology, equipment and management as soon as possible, and increase the development of micro-corrugated paper market. Manufacturers should step up the development of micro-corrugated cardboard lines, develop domestically-made multi-color offset printing equipment suitable for direct printing of micro-corrugated paper, improve box making machinery, and actively promote the development of micro-corrugated cardboard and its packaging products.
The key to the rapid development of micro-corrugated cardboard in the packaging industry lies in its five major advantages, which fully meet the development needs of the printing and packaging market.
High compressive strength: better protection of the packaged material
Due to its unique structure, the mini-corrugated paperboard corrugated paper is much stronger than coated white cardboard under the same square weight. At the same time its strength also exceeds the previous generation of corrugated paper products. According to our understanding, some companies adopt the new type of E楞 miniature corrugated cardboard to replace the original B-type, C-type and other single corrugated paperboard. Its packaging can not only meet the requirements for the safe transportation of the original product, but also can reasonably reduce the packaging materials and transportation every year. Costs enable companies to gain new profit growth points. The exquisite printing effect of mini-corrugated cardboard makes it a better choice for making display-type corrugated cardboard display racks and other display packaging. In foreign countries, due to the high precision of die-cutting of mechanical equipment, when making poster-type corrugated cardboard display racks, G-type, N-type, and F-type micro-boards have been widely used as substitutes for traditional PVC sheets to make the entire poster-type corrugated cardboard display rack. Lighter weight, lower cost, not only easy to transport, but also easy to recycle. This kind of product became a new highlight of the visitors at the “2008 Suzhou China FoldingCarton2008†exhibition booth of Shanghai Foreign Trade Industry Dragon Color Printing Co., Ltd.
Good cushioning: completely replaces traditional plastic liners
Traditional small household appliances and small hardware tools generally use EPE, EPS, or pulp molded parts as shock-absorbing cushions in the outer packaging. However, the biggest problem with EPE and EPS plastics is that they are difficult to recycle and cause white pollution. Although pulp molded parts are easy to recycle, investment in professional production lines and supporting equipment and a long production cycle make it impossible to pack linings in medium and small batches. Used in. The use of micro-corrugated cardboard as the inner lining to replace the traditional buffer material, both environmental protection and can increase the compressive strength, is an ideal buffer material. At present, many perfumes, cosmetics and other products are lined with micro-corrugated cardboard, which not only improves the compressive strength of the package, but also enhances the packaging quality. Many digital and small household electrical appliances and mobile phones are lined with micro-corrugated cardboard to replace traditional buffer materials such as EPE, EPS, and pulp molded parts.
Due to the use of a molding technique for fine corrugated sheets, the flattening die-cutting equipment and die-cutting tools commonly used by printing companies, combined with the selection of high-strength corrugated base papers, the above objectives can be achieved, resulting in lower cost and more environmental protection. At the same time, compared with EPE, EPS, and pulp molded parts, the transport volume is only 1/3 to 1/5 or even less than the former. In a sense, because corrugated paper products are easy to recycle and use, it should be an ideal "green packaging" material.
Good printing adaptability: it can reflect exquisite designs, texts, advertisements
High-strength, low-weight light-weight corrugated paper - Micro-corrugated paper is much more adaptable than ordinary corrugated paper. I have seen some samples of lightweight corrugated paper – miniature corrugated paper – with direct offset printing no less effective than coated white cardboard. In the past, for some high-grade offset-printed corrugated cartons, the use of sheet-to-face offset printing was generally followed by laminating the offset printing layer and the corrugated cardboard bottom layer through a squeegeeing process, followed by slotting. The fatal disadvantages of this process are poor molding accuracy, low degree of automation of the process, labor intensity of the workers, the adhesive agent is easy to cause pollution to the workshop environment, can not meet the high-volume production of the same variety of high requirements, but can not meet the requirements of automatic packaging lines. The gravure printing process of traditional corrugated cardboard used in the past cannot directly print high-resolution images (offset printing). At the same time, due to pressure deformation during the printing process, the strength of the cardboard will be damaged. Affect the accuracy and stability of the printing, it is very easy to cause cardboard deviation, uneven thickness, affecting the synchronization of printing speed, resulting in blurred patterns, causing great unnecessary waste.
The high-strength, low-weight light-weight corrugated paper--miniature corrugated paper--can directly adopt the direct offset printing process, which not only avoids a series of problems caused by the offset printing process. At the same time, due to the use of an offset printing process, the gravure printing process can not achieve the printing effect. If it is equipped with an automatic flat die-cutting die-cutting equipment and a fully automatic folding box device, the single-box molding time is not controlled within 1 second. talk. The author witnessed this fact with Bobst (Shanghai) Co., Ltd. in November 2008.
Therefore, more and more industries have begun to use fine corrugated packaging as a product packaging. In addition to traditional food, toys, and household appliances industries, industries such as handicrafts, medicines and health products that require external packaging gifts have begun to use micro-tiles. package. The exquisite printing effect is an important reason why many cold drink companies insist on using miniature corrugated packaging. Products such as Nestle's Moonlight Box and Lu Xuexue's Melaleuca Snow Ice Cream are all using tiny corrugated packaging.
Starting from improving the packaging process: take the road to cost savings and efficiency
With the gradual improvement of people's requirements for product packaging, companies spend more and more energy in product packaging modeling and promotion. At the same time, in the promotion of a conservation-oriented society, excessive packaging has caused criticism from public opinion. Therefore, the choice of packaging materials and packaging technology has become a major concern for product manufacturers and packaging and printing companies. High-strength, low-weight lightweight corrugated paper - miniature corrugated paper more and more favored by the market. Take digital products made of micro-corrugated paper materials that have been widely used, and lining of small household appliances, because of their low cost and small shipping volume, they have been accepted by a large number of users. As a color printing outer package, it is bound to follow the breakthrough in the production technology of micro-corrugated cardboard and the transformation of the technology, equipment, processes and processes of the carton production enterprises to gradually enter and occupy the market. With the improvement of people’s living standards, digital products and small household appliances have become a consumer product. Since it has become a consumer product, it means that there is a demand market that cannot be ignored.
High-precision, high-quality, timely delivery of products: making small cartons companies untouchable
Due to the relatively high fixed asset investment in high-strength, low-weight light-weight corrugated paper – miniature corrugated paper printing, die-cutting, and boxing equipment, there are several million and tens of millions of RMB at a time. Therefore, some newly-entry companies are far behind. . However, for companies that have completed the initial accumulation of capital, as long as they grasp the market, there is a certain possibility of transformation. If the transformation is successful, it will certainly form a pattern that stands out from the crowd. What you get rid of is a group of unordered wasps. What you get is a fresh new world. In this new world, you will be the master of the market. When you are in "you have no me, you have me fine," and firmly grasp the market's initiative, such a sense of success should be the dream of every fighter in the market economy.
In the business decision-making of enterprises, taking advantage of weaknesses and avoiding weaknesses is often a magic weapon for companies to get out of the predicament. Faced with the “slimming†price competition of some small, individual carton companies, they simply walked out of the quagmire of low-grade corrugated cardboard boxes and entered the high-strength, low-weight, light-weight corrugated media printing and packaging industry. We believe that this will be another glorious spring.
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