Shehe (Aurora): Touring the Arctic, Antarctic, and the Third Pole Read full article >>
Shehe originated in the 1980s. As early as the early 1980s, the Pole Star Garment Factory in Jiangmen, Guangdong began to produce outdoor clothing for international high-end outdoor brand processing, becoming the behind-the-scenes hero of many top outdoor brands. During more than twenty years of manufacturing, Extremestar has accumulated rich experience in outdoor garment processing and design, laying a solid foundation for the birth and development of the Extremestar brand. Born for Expedition and Ethos Born for expedition and national pride. In the late 1990s, China's outdoor sports wave rose. International brands dominated the market. Mr. Lu Guixi, the founder of the brand, was able to allow Chinese people to wear their own designs and manufactures. With the strong desire of the professional outdoor equipment to climb the extreme dangerous peak and the national self-strengthening spirit, in 1998, based on the Great Star Garment Factory, the company established the Extreme Star brand. From the beginning of the design and production of a single professional down apparel, the company has introduced over 2,000 SKU professional products such as outdoor clothing, sleeping bags, gloves, socks, shoes, tents, and backpacks each year. The company’s brand design and production base has grown to 12,000. Square meters, annual production capacity of more than 1 million. In the more than ten years of steady development, Polestar has grown into the backbone of China's professional outdoor brands. Today, the sales channels of the Pridestar brand have spread all over the country's major cities, and have stable sales in markets outside Hong Kong, Taiwan, Spain, and Italy, with more than 400 retail outlets. Soul of Shehe Logo represents the three poles of the earth: the South Pole (HE), the North Pole (SHE), and the third pole (Mount Everest), which represent the limits of outdoor sports and the Polestar brand. The pursuit of excellence in product quality. The design of Polestar LOGO is inspired by the natural outlook of the Chinese nation “Heaven and Manâ€, and the heroic spirit of “Shandong Man-made Peak†symbolizes the outdoor essence of the harmonious coexistence of man and nature.
Value and Duty: Value and Duty As a professional outdoor brand, Poseidon and the graphic LOGO representing the third level of the Earth sheds light on the value and philosophy of the brand - dedicated to providing safe and reliable professional equipment for explorers and outdoor enthusiasts. Each product innovation of Polestar is based on the premise of ensuring its reliability and practicality in a rigorous manner. We have established a strict quality standard equation for each product: strict + high quality + inspection = confidence + safety. Since the beginning of this century, Polestar’s outdoor equipment has frequently appeared in extremely dangerous areas, fulfilling its responsibility for safety and confidence with its value. As a national brand, national pride and sense of responsibility are the essence of the brand of Superstar - to promote and promote the national culture with products as the carrier. It is unremittingly committed to advancing the progress and development of the local outdoor sports. It is the unremitting goal of Pridestar. pursue.
History History:
1985 Polestar Garment Factory was established in Jiangmen City, Guangdong Province, specializing in the production and processing of professional clothing for international top brands
1998 The Pride Star Brand is Born
1999 The birth of the first domestic one-piece feather down and polar waterproof breathable sleeping bag designed by Polestar
2000 First Aurora Store - Polestar Outdoor Yunnan Store Opened
2003 Pride Star Garment and Fabric Design Research Center was established and began to cooperate extensively with professional fabric suppliers and adventure teams
2004 ARKSTAR and KOMATSU, a well-known manufacturer of functional fabrics in Japan, formed a strategic partnership, independently developed advanced functional fabrics, and developed four patented fabrics: AllDry, WettFree, DryBulk, and SH-Wall.
2005 ARKSTAR becomes exclusive distributor of Marmot, the top outdoor brand in the United States, and promotes sales of Marmot products in China.
2006 Polestar OutDry professional mountaineering boots successfully passed the mountain test, signifying that Polestar has become one of the few brands in China with a full range of professional outdoor footwear design capabilities.
2007 In order to promote the development of the local outdoor sports, Pride launched a dream program to help ordinary people realize their outdoor dreams.
In 2008, with the promotion of national culture as its mission, ARKSTAR began to integrate cultural themes into product design concepts and inspiration. The launch of products based on the “The Tea Horse Road†as the theme for the year was a great success in the market.
2009 Polestar sets up new fashion research and design department in Guangzhou headquarters
In 2011, the 200th Superstar Shopping Mall counter was set up in Xi'an.
Brand Fax: 020-38731729
Contact address: Room C3, 27th Floor, Everbright Bank Building, 689 Tianhe North Road, Guangzhou City, Guangdong Province, China Postcode: 510630
Email @qq.com
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