Tianan Mumen Liu Jie: Eight Policy Support
[Reporter] Hello, Mr. Liu, first of all, can you tell us about the products or new design concepts that you brought to this exhibition?
[Liu Jie] This time we have launched a lot of new products in addition to the previous eight series of Tianan Mumen. In general, because you also saw this booth is 729 square meters, the traffic is very large, so I am always To sum up the situation of this exhibition with four figures, it is three, five, six and eight. "Three" is three brands. We first have three sub-brands for Patini's home decoration, one is Tianan Wooden Door, the other is Xiaoni Association, and the other is Patini's cabinets, wardrobes and furniture. A sub-brand is the whole line to attack this exhibition, the three sub-brands attacked the whole line. The five major cooperation models, I target all dealers and friends, are dealers of different financial strengths, for example, there are tens of thousands of dollars, some are hundreds of thousands of dollars, and investment has set up five major cooperation modes. Six is ​​a business model, eight is for dealers, there are eight policy support.
Patini Mansion with General Manager Liu Jie
[Reporter] Where is the brand advantage of Tianan Mumen?
[Liu Jie] The first advantage of Tianan Mumen's brand is its name. Everyone knows Tiananmen, so it is very easy to remember when we promote it in Tiananmumen. It is also easy for distributors to promote. Easy to remember. The second one is Tianan Mumen. I also talked about the eight series just now, which means that he has a wide variety and is suitable for all kinds of consumers. In addition, it is my production strength. Our Tiananmumen production base is 70 acres and 50,000 square meters. The whole factory is 220 acres with 150,000 square meters. There are two automatic production lines. The production quality is very stable and the construction period is short. In this way, our ERP software makes the dealer very convenient and fast, and there is the system of the full design software of Tianan Mumen, which is mainly the case.
[Reporter] Can you explain to me what these five major cooperation models and six advantages specifically refer to?
[Liu Jie] The five cooperation modes are like, for example, you are a dealer. I just want to invest one or two thousand yuan. Can I not buy my brand and wholesale it directly from us. The first brand is called Wholesale, also called batching, can also be set for some products. The second is the brand store. I have just talked about three brands. This is especially true for Tianan Mumen and Xiaojin Shoe counters. You only need to invest 50,000-80,000 yuan to open one such store, you can get investment reports. This dealer said that I am very financially strong. I have two or three hundred thousand of them. We can open a home store or open a home store, which means that the store has integrated wooden doors and the shoe cabinet behind me. There is also a cabinet, so that it is a comprehensive product, so that his consumers can have more choices, this is called the home with a comprehensive store. I have more financial strength, 800,000, 1 million can also invest in an experience officer, for example, 2,000 square meters, then that is all the furniture of the whole house can be, so that is big or small, this is my top five mode.
[Reporter] What do the six advantages specifically mean?
[Liu Jie] The advantage of Liu is this. At present, you also know that the competition in the industry, especially in the furniture industry, is very fierce. We are not only the product innovation, but also the business model. That is to say, we are in the business model, that is, Patini home with an official network called the micro-purchasing network, today we have been online, launched the online ceremony. This micro-purchasing network is also a model for O2O adopted in China. At present, there are more and more netizens, and online shopping will become a trend, so this is why we will completely complete the online shopping mall for our Patini home. Service, especially these are the dealers, the O2O model we use, this mall is for dealers, and the other is the sales design software we use for Patini. This software is the result of the fake, which has given birth to six advantages. For example, if we are online, it is equivalent to extending the business hours of a store. My whole house design software is equivalent to two hundred square meters, but there are thousands of images and pictures in my software database. So it is equivalent to testing your store area, I summed up the six advantages, let me talk about these two points first.
[Reporter] We can see that our exhibition has seen a careful layout. What kind of expected results do we hope to achieve at this exhibition?
[Liu Jie] First, the extension of the brand is to strengthen. For example, we also hope that Patini can match this brand with more consumers, and that is, of course, there is one more practical purpose is to attract investment. Because we have about ten buses this time, you may have seen the parking lot when you came in. There is a bus every hour to visit our factory, two factories have to visit, and we have done a lot of activities at the factory. Like the lucky draw and the buffet dinner, there are performances, that is, there is a program interaction, the scene and the manufacturer have such an interaction. So far, we have signed up from 9:00 to the present. At present, there are dozens of customers who have paid sincerity.
[Reporter] The exhibition is mainly aimed at dealers. The "315" is coming soon. What kind of marketing plan does the consumer have?
[Liu Jie] "315" is that we have to have a unified action with the dealers, because we have always said that every day we call 365 or every day is "315", for their own quality and duration There are very strict controls. Because we have two automatic production lines, we just talked about it, and we have a UV production line, which may be more familiar to people in the industry. That is, UV is an automatic spraying. This is especially automatic, which reduces labor, and reduces the time. The paint is standardized, and the quality of the product is very stable after automation.
[Reporter] The last question is that "315" is coming soon. We also hope that with this platform, you can send a declaration of good faith to the majority of netizens in SouFun.
[Liu Jie] The vast number of netizens and friends, our Tianan Mumen Patini house will be based on quality, to provide quality and cheap products for the majority of consumers.
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