Chi Hua Shi He Zhongxi: Refine the store layout type
Minhua Holdings Project Manager He Quanxi
Focus on developing 2, 3, and 4 market in the future
[Reporter] With the opening of this Shilihe Real Home Store, we have another distribution point in Beijing's sales network. So how many stores have we had in the Beijing market so far?
[He Quanxi] At present, there are 17 in Beijing, which are all over the city, including Hongxing Meikailong, Chengwaicheng, Shilihe, Dazhongsi and so on.
[Reporter] In 2011, what new store plans do we have?
[He Quanxi] Yes, we will all open the store as long as there is a good location in the furniture city. We have all the stores of Zhihuashi full of 2, 3 or even 4 market. Now we are mainly concentrated in the primary market. We have not yet deployed the 2, 3 or even 4 market. We currently have 394 retail stores nationwide.
Refine the store layout type, the fifth and sixth generation of new products will be available
[Reporter] There may be many stores in the past year that have been vacant at the end of the year, but this year, due to the special market environment, it is said that this year's vacant store will be much more than in previous years.
[He Quanxi] Our entire store layout is like this. Next we will open a large flagship store of 1000 to 2000 square meters, a 600-800 square meter aristocratic store, and a luxury store. The luxury store will be locked at 300-400 square meters. The economy store will be 200 to 300 square meters. Our different types of storefronts will have different areas and different decorating requirements.
[Reporter] Will there be differences in the sales of products?
[He Quanxi] is not the same, because we still have a series of products not launched, especially our aristocratic series, all the sofas are not only electric, massage, can shake, can turn, can lie, then, we The fifth and sixth generation products will be introduced to the market.
[Reporter] What technological elements will be integrated into the new generation of functional sofas of Zhihuashi?
[He Quanxi] Before our single-person sofa, only massage and rocking function, electric function. Next, we will gradually increase the massage function and other high-tech features in the three-person, four-person sofa. A more comfortable first class sofa will be brought into the home.
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