Analysis on the Development Strategy of China's Product Packaging Industry in 2012
2024-08-02 09:03:28
As an important means of marketing competition, product packaging is no longer a "beautiful" in the simple sense, but more should reflect the characteristics, quality and personality of the product.
Product packaging identification design is a more direct and effective way to provide marketing communication, which becomes an important part of the overall marketing communication strategy of the enterprise. Consumers' desire to buy 3/4 is a psychological factor, and 1/4 is a functional factor.
The packaging of a product highlights the information that the product has to convey, while allowing consumers to condense the emotional factors of condensation onto the packaging, thereby stimulating the audience and promoting sales. Therefore, the concept of products, selling points, brands, symbols and other elements should be presented in the product packaging.
The key to product packaging design:
First, the performance of product characteristics and personality, and other products are separated.
Second, packaging forms, colors, graphics and other elements are easy for consumers to identify and remember.
Third, the effective information language delivered is simple, clear, and easy to distinguish.
Fourth, the marketing-oriented product packaging design can stand out from the dazzling goods, attract consumers' "eyeballs" and improve sales.
Electronic products are a product with a slower frequency of purchase. When sellers and consumers choose this product, they are more rational purchases. They pay more attention to the quality, function, packaging and service of the products, so the service functions and quality of the packaging. It is an important part of consumers' perception of product quality and service.
Packaging is not based on whether the business owner likes it or not, but is determined by market needs and habits. Any product has a perceptually accepted component, but the consumer purchase behavior must be the result of rational analysis and argumentation.
Product packaging identification design is a more direct and effective way to provide marketing communication, which becomes an important part of the overall marketing communication strategy of the enterprise. Consumers' desire to buy 3/4 is a psychological factor, and 1/4 is a functional factor.
The packaging of a product highlights the information that the product has to convey, while allowing consumers to condense the emotional factors of condensation onto the packaging, thereby stimulating the audience and promoting sales. Therefore, the concept of products, selling points, brands, symbols and other elements should be presented in the product packaging.
The key to product packaging design:
First, the performance of product characteristics and personality, and other products are separated.
Second, packaging forms, colors, graphics and other elements are easy for consumers to identify and remember.
Third, the effective information language delivered is simple, clear, and easy to distinguish.
Fourth, the marketing-oriented product packaging design can stand out from the dazzling goods, attract consumers' "eyeballs" and improve sales.
Electronic products are a product with a slower frequency of purchase. When sellers and consumers choose this product, they are more rational purchases. They pay more attention to the quality, function, packaging and service of the products, so the service functions and quality of the packaging. It is an important part of consumers' perception of product quality and service.
Packaging is not based on whether the business owner likes it or not, but is determined by market needs and habits. Any product has a perceptually accepted component, but the consumer purchase behavior must be the result of rational analysis and argumentation.
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