Where is the transformation of printing enterprises?
2024-08-22 19:00:34
[ppzhan] The transformation and upgrading of the printing industry is a matter of great concern to the industry. Everyone has said that the company will eventually transform into a digital and green one. This is the general direction of transformation. As for the specific implementation of each enterprise is not an easy task, then how should the transformation enterprises grasp this pulse?
Everyone knows that digital transformation and green transformation are the general direction of the transformation of the printing industry, but the situation is not the same in the segmentation field. Specific to the transformation of a single enterprise, subject to a variety of factors, not to say that it can be made. The pain of transformation lies in the fact that we are not familiar with the things we do, and we don’t know much about new things. There are many uncertainties in the future. Where is the transformation path, the enterprise is not good at the moment. Combined with the situation of the printing industry in Beijing, the author analyzes how the enterprise is transformed and upgraded from the publication printing and packaging decoration printing which account for a large share of the industry.
Books and magazines can't stop looking at the living level to see the transformation and upgrading of enterprises in the printing industry segment, and they should be analyzed in the entire industry chain. For example, the industrial chain structure in which publications are printed can be summarized into the following three forms.
Author + publisher + printing company + Xinhua Bookstore (sales platform) + readers, this is the traditional paper media publication industry chain model.
Author + publisher (content electronic document) + online sales platform + reader (terminal), this is a fast-growing industrial chain model supported by digital network technology.
Author (content electronic document) + online sales platform + reader (terminal), this is the industry chain from the media.
It can be seen that the transformation has made the industrial chain shorter and shorter, and the boundaries of various roles in the traditional industrial chain have become increasingly blurred.
At present, the paper media publication industry chain is still the main form, and electronic publications are developing rapidly. The great development of IT technology has indeed had a big impact on traditional printing, but electronic publications and digital publishing can't replace traditional printing. From the situation of developed countries in Europe and America, especially the United States, paper media printing has declined due to the influence of electronic publications. However, from the perspective of the Chinese market, the printing of paper media publications has been on the rise. For example, newspapers may be affected in developed regions, but in remote areas, demand may increase slightly in the next few years.
There is now a saying in the community that paper media publications are on the verge of decline. This is an unfounded false proposition. For example, journals, some professional and technical journals have electronic versions, but a large number of casual journals and fashion journals still rely on paper printing to highlight their charm. Therefore, we should continue to do traditional paper media printing, but we must do a good job in digital transformation and green transformation.
In terms of printing methods, the combination of digital printing and traditional printing methods is a trend, and many publication printing companies are already paying attention. Now the key problem of digital printing is that the processing cost is too high. Although the problem of domestic paper is not big, the ink, powder and inkjet water are mainly imported. It is certain that with the development of digital printing technology, the decline of cost, the increasing demand for personalization and short-running, digital printing will become a new growth point for publication printing companies.
The impact of online publishing on traditional printing needs to be viewed on two sides. Statistics show that Beijing's online publishing volume last year was 25 billion yuan, of which mobile platform revenue was more than 10 billion yuan. But from another perspective, this is both an impact and a business opportunity. For publishers, if publications are well reflected on the Internet, they will also publish corresponding paper media books, so online publishing can also drive traditional printing.
But that doesn't mean that publication printing can be safe. The “Twelfth Five-Year Plan†of the printing industry proposes that the printing and copying industry should realize the transition from a purely processing service type to a modern service type that increases information value. This is also an important direction for the transformation and upgrading of publication printing enterprises.
At present, the transformation and upgrading of Beijing publication printing enterprises has done three aspects, namely, taking the road of scale and intensification; extending the industrial chain of publication printing, combining with cultural creativity and expanding new markets; positioning according to market demand A specific customer group, a distinctive enterprise. That is, large enterprises must be strong, and small enterprises must be fine. Shengtong (expanding the production base and production scale through the channel of listing financing), Yachang (the first "traditional printing + modern IT technology + culture and art" model) can be said to be the first two directions. As for the characteristic enterprises, the scale is not necessarily large, but they must focus on serving a certain field, such as Qiliang Haide and today's scenery. The former is based on the development of personalized printing needs, such as personal biography, personalized product brochures, personalized calendars, etc.; the latter is dominated by the design team, specializing in personalized services, and its current focus is on children's three-dimensional books.
For the transformation and upgrading of enterprises, it is recommended that the top leaders of enterprises should jump out of the business philosophy of simple processing and production, and establish the idea of ​​developing their own products. One of the prerequisites is to select a market positioning based on the actual situation of the company's technical equipment and management, and establish a professional R&D team for the object of enterprise service.
From an objective point of view, the Beijing printing market is still very large. For example, the government bidding, the demand side may be to put forward some directional requirements for the printed matter, as for the specific design, content arrangement and other links are handed over to the printing factory to complete. Why is Beijing Dingjia Printing Company often able to stand out from the masters' competition, and its design team is the key. According to the requirements of the tender, they will design a variety of design options with similar price points. The unit selection for the target will undoubtedly increase the chance of winning the bid. Operators need to use their brains to actively study market demand. Don't stay at the level of “seeking a livingâ€. Think about what value-added services you can provide. At this level, companies can turn passive into initiative.
In the face of the multimedia era, it is the visionary entrepreneurs to take precautions. Compared with the traditional industrial chain where “content is kingâ€, publishers have great discourse power, and printing companies also play a role, this new chain has become shorter, the division of labor in each link has been blurred, and “content and technology are equal†has become the industrial chain of the multimedia era. The distinctive feature that some publication printing companies have begun to shift from the role of traditional print service providers to the role of technology service providers.
As mentioned above, Beijing Yachang Company, based on the technical and talent advantages of digital platform construction and database management, has collected and compiled the manuscripts in the printed albums for several years, and the current accumulation of artworks of dynasties and modern celebrities More than a few decades of professional art publishing companies. With this platform, the art website established by Yachang entered the collection and calligraphy auction market, with a high click-through rate and a website profit of several million yuan. With this platform, a high-simulation copying market has been developed, and the high-simulation paintings and paintings signed by the author have extremely high added value. Yachang also successfully developed art derivatives such as gift paintings and gift porcelains with its database resources, and the art gift flagship store in Yachang has opened in Beijing with promising prospects.
Beijing Hualian Printing Co., Ltd. has printed a large number of fashion journals. According to the report, such visual publications will not be greatly affected by digital publishing. However, the company’s executives believe that the impact of future technological development on the industry should not be ignored. Try to do some value-added services in multimedia products to expand the space for survival and development of enterprises. Recently, they launched a video product that electronically puts paper journals on an iPad. They now offer 18 dynamic effects on the video, such as voice, interactive text, 3D rotation, hyperlinks, flash embedding, etc. Some magazines already have the intention to acquire such value-added services.
Previously, the Japanese letterpress printing company president to Beijing joint venture Beijing Lifeng Accor Great Wall Company inspection, raised this issue. He said that if traditional technology Beijing Lifeng Accor can grow 2 times and 3 times, but to increase 10 times, it must adopt new technology to provide new value-added services.
Beijing Lifeng Accor has taken precautions, and Beijing Hualian Company has a vision in this regard, because this market resource also has the factor of “being first to be strongâ€.
Packaging and printing enterprises should not be limited to the transformation and upgrading of packaging and printing enterprises in the field of paper packaging. It should also be analyzed from the entire industry chain. We often say that the enterprise development market must take the initiative. What is the initiative? The initiative is actually the right of the company to speak in the industry chain.
"China News and Publications" has an article "The Road to Digital Transformation in the Printing Industry Beyond Paper" talks about the point that the technology of digital technology is smashing the boundaries between media, and the printing industry is no longer just an industry that uses paper to carry information. To extend the company's business to a variety of media such as the Internet and smartphones. In the printing industry chain mentioned above, the transformation of printing companies from providing traditional printing services to providing technical support is actually gaining more voice. In this regard, the talent and technical resources of some printing companies are stronger than the publishing houses.
It is an indisputable fact that the right to speak in the industrial chain determines the right to distribute benefits.
Jiangsu Phoenix Publishing Media Group is a strong publishing and publishing group in China. They are based in the United States, one of the world's four printing centers. They have held five group and group corporate executive training courses at Pace University for five consecutive years. And compiled the results of the training into "Pace Print Notes", which expressed the view that the development of the packaging and printing industry should be the first place in the development of the packaging and printing industry. Although packaging printing enterprises are different from publication printing enterprises, they should also establish digital processes according to their own characteristics, establish a digital asset management system, systematically manage customers' graphic materials, and extract more valuable information from them to realize value-added services.
Packaging and printing enterprises should shift from printing to product packaging design, and undertake packaging packaging to provide customers with comprehensive packaging solutions. In the industry chain of packaging and printing, whoever owns the product packaging design right, whoever has the right to print the product packaging, therefore, packaging and printing enterprises must have a product packaging design department in order to have a greater voice in the industry chain. Develop product packaging design business and realize value-added services.
Tetra Pak (Beijing) Co., Ltd. is a packaging and printing company. In 2011, its main business income was nearly 3.3 billion yuan, accounting for 30.3% of the total packaging printing revenue in Beijing. Because this company owns the invention rights of Tetra Pak, his advantage is that users and other companies can't replace it. Hongxing Brand Erguotou is a trademark of Beijing Brewery. Blue and White Porcelain Red Star Erguotou is also considered as the top grade on the banquet. It is said that the blue and white porcelain bottle is designed by a Shandong enterprise.
It can be seen that packaging and printing enterprises should not be confined to the field of paper product packaging, and can be developed across borders. If you can't jump out of the traditional business model of "you have demand, I will print", the days of the company will not be better.
The electronic label market is also a promising area. Railway Publishing House is a traditional book printing company. For many years, it has provided various services such as books, tickets and other services for the railway publishing house and railway department. In order to comply with the development of electronic labels, in 2011, the railway publishing house tried to enter the field of electronic tags (RFID). Although it was only involved in the process of packaging in the later stage, the annual income increased by several million yuan. Currently, it is mainly for the deep and deep. Railway train tickets provide production services.
Electronic tags are a brand new market. Recently, the Ministry of Commerce issued a notice that before 2015, all famous wines must use electronic labels. In the future, in the fields of logistics, ticket cards, supermarkets, medicines, etc., electronic labels should have broad prospects.
Electronic supervision code is also a problem that our packaging and printing companies must attach great importance to. In order to achieve supervision from the source, the government mandatoryly stipulates that nine categories of products, including food and medicine, must be registered in the market before they can be sold. At present, there are 307 kinds of medical insurance drugs, which must be printed with supervision codes, involving more than 3,000 pharmaceutical companies. The annual demand of 50 billion to 100 billion supervision code labels has also brought business opportunities to Indian companies. Industry experts predict that in the next few years, including radio frequency tags, electronic surveillance code labels, there will be 15% to 20% growth.
The key to transforming and upgrading talents is easy to say, and it sounds very clear, but it is not so easy to do. The key is talent. For the printing company, from the management of all levels to the construction and management of the database, the designers, the engineers who control the production process, the mechanics of the various operations, it is impossible for everyone, but what do your company want to do, To achieve what level, corporate CEOs must understand that the bottleneck that limits your career success. The problem of money is very important, and the issue of talent is more important. Because you have money, you can't do it.
It is recommended that all colleagues pay attention to the following issues in the transformation and upgrading: First, increase the intensity of resource integration, and concentrate on superior resources to become stronger and bigger. To overcome the idea of ​​being a chicken head improperly, it is necessary to take a long-term view and pay more attention to long-term interests. Second, we must not blindly follow the trend, and we must base ourselves on tradition and innovation. It is necessary to combine the actual situation of the enterprise, foster strengths and avoid weaknesses, choose excellent markets and customers, and cannot be affected by bad customers for the temporary sales indicators. The third is to highlight the characteristics. The charm of the enterprise lies in its characteristics, and the enterprises without characteristics are passive everywhere. The fourth is to promote national culture. The printing industry itself is part of the social history and culture, and it is also the carrier of social civilization. We must pay attention to the construction of corporate culture. Our production and management must highlight the characteristics of national culture. Only the nationality is the world.
These are heat transfer Jet Tags Keychain, and printing anime characters on them is the choice of many customers, making the whole Jet Tag Keychain look even richer.
Different sizes and shapes are accepted for customization
Everyone knows that digital transformation and green transformation are the general direction of the transformation of the printing industry, but the situation is not the same in the segmentation field. Specific to the transformation of a single enterprise, subject to a variety of factors, not to say that it can be made. The pain of transformation lies in the fact that we are not familiar with the things we do, and we don’t know much about new things. There are many uncertainties in the future. Where is the transformation path, the enterprise is not good at the moment. Combined with the situation of the printing industry in Beijing, the author analyzes how the enterprise is transformed and upgraded from the publication printing and packaging decoration printing which account for a large share of the industry.
Books and magazines can't stop looking at the living level to see the transformation and upgrading of enterprises in the printing industry segment, and they should be analyzed in the entire industry chain. For example, the industrial chain structure in which publications are printed can be summarized into the following three forms.
Author + publisher + printing company + Xinhua Bookstore (sales platform) + readers, this is the traditional paper media publication industry chain model.
Author + publisher (content electronic document) + online sales platform + reader (terminal), this is a fast-growing industrial chain model supported by digital network technology.
Author (content electronic document) + online sales platform + reader (terminal), this is the industry chain from the media.
It can be seen that the transformation has made the industrial chain shorter and shorter, and the boundaries of various roles in the traditional industrial chain have become increasingly blurred.
At present, the paper media publication industry chain is still the main form, and electronic publications are developing rapidly. The great development of IT technology has indeed had a big impact on traditional printing, but electronic publications and digital publishing can't replace traditional printing. From the situation of developed countries in Europe and America, especially the United States, paper media printing has declined due to the influence of electronic publications. However, from the perspective of the Chinese market, the printing of paper media publications has been on the rise. For example, newspapers may be affected in developed regions, but in remote areas, demand may increase slightly in the next few years.
There is now a saying in the community that paper media publications are on the verge of decline. This is an unfounded false proposition. For example, journals, some professional and technical journals have electronic versions, but a large number of casual journals and fashion journals still rely on paper printing to highlight their charm. Therefore, we should continue to do traditional paper media printing, but we must do a good job in digital transformation and green transformation.
In terms of printing methods, the combination of digital printing and traditional printing methods is a trend, and many publication printing companies are already paying attention. Now the key problem of digital printing is that the processing cost is too high. Although the problem of domestic paper is not big, the ink, powder and inkjet water are mainly imported. It is certain that with the development of digital printing technology, the decline of cost, the increasing demand for personalization and short-running, digital printing will become a new growth point for publication printing companies.
The impact of online publishing on traditional printing needs to be viewed on two sides. Statistics show that Beijing's online publishing volume last year was 25 billion yuan, of which mobile platform revenue was more than 10 billion yuan. But from another perspective, this is both an impact and a business opportunity. For publishers, if publications are well reflected on the Internet, they will also publish corresponding paper media books, so online publishing can also drive traditional printing.
But that doesn't mean that publication printing can be safe. The “Twelfth Five-Year Plan†of the printing industry proposes that the printing and copying industry should realize the transition from a purely processing service type to a modern service type that increases information value. This is also an important direction for the transformation and upgrading of publication printing enterprises.
At present, the transformation and upgrading of Beijing publication printing enterprises has done three aspects, namely, taking the road of scale and intensification; extending the industrial chain of publication printing, combining with cultural creativity and expanding new markets; positioning according to market demand A specific customer group, a distinctive enterprise. That is, large enterprises must be strong, and small enterprises must be fine. Shengtong (expanding the production base and production scale through the channel of listing financing), Yachang (the first "traditional printing + modern IT technology + culture and art" model) can be said to be the first two directions. As for the characteristic enterprises, the scale is not necessarily large, but they must focus on serving a certain field, such as Qiliang Haide and today's scenery. The former is based on the development of personalized printing needs, such as personal biography, personalized product brochures, personalized calendars, etc.; the latter is dominated by the design team, specializing in personalized services, and its current focus is on children's three-dimensional books.
For the transformation and upgrading of enterprises, it is recommended that the top leaders of enterprises should jump out of the business philosophy of simple processing and production, and establish the idea of ​​developing their own products. One of the prerequisites is to select a market positioning based on the actual situation of the company's technical equipment and management, and establish a professional R&D team for the object of enterprise service.
From an objective point of view, the Beijing printing market is still very large. For example, the government bidding, the demand side may be to put forward some directional requirements for the printed matter, as for the specific design, content arrangement and other links are handed over to the printing factory to complete. Why is Beijing Dingjia Printing Company often able to stand out from the masters' competition, and its design team is the key. According to the requirements of the tender, they will design a variety of design options with similar price points. The unit selection for the target will undoubtedly increase the chance of winning the bid. Operators need to use their brains to actively study market demand. Don't stay at the level of “seeking a livingâ€. Think about what value-added services you can provide. At this level, companies can turn passive into initiative.
In the face of the multimedia era, it is the visionary entrepreneurs to take precautions. Compared with the traditional industrial chain where “content is kingâ€, publishers have great discourse power, and printing companies also play a role, this new chain has become shorter, the division of labor in each link has been blurred, and “content and technology are equal†has become the industrial chain of the multimedia era. The distinctive feature that some publication printing companies have begun to shift from the role of traditional print service providers to the role of technology service providers.
As mentioned above, Beijing Yachang Company, based on the technical and talent advantages of digital platform construction and database management, has collected and compiled the manuscripts in the printed albums for several years, and the current accumulation of artworks of dynasties and modern celebrities More than a few decades of professional art publishing companies. With this platform, the art website established by Yachang entered the collection and calligraphy auction market, with a high click-through rate and a website profit of several million yuan. With this platform, a high-simulation copying market has been developed, and the high-simulation paintings and paintings signed by the author have extremely high added value. Yachang also successfully developed art derivatives such as gift paintings and gift porcelains with its database resources, and the art gift flagship store in Yachang has opened in Beijing with promising prospects.
Beijing Hualian Printing Co., Ltd. has printed a large number of fashion journals. According to the report, such visual publications will not be greatly affected by digital publishing. However, the company’s executives believe that the impact of future technological development on the industry should not be ignored. Try to do some value-added services in multimedia products to expand the space for survival and development of enterprises. Recently, they launched a video product that electronically puts paper journals on an iPad. They now offer 18 dynamic effects on the video, such as voice, interactive text, 3D rotation, hyperlinks, flash embedding, etc. Some magazines already have the intention to acquire such value-added services.
Previously, the Japanese letterpress printing company president to Beijing joint venture Beijing Lifeng Accor Great Wall Company inspection, raised this issue. He said that if traditional technology Beijing Lifeng Accor can grow 2 times and 3 times, but to increase 10 times, it must adopt new technology to provide new value-added services.
Beijing Lifeng Accor has taken precautions, and Beijing Hualian Company has a vision in this regard, because this market resource also has the factor of “being first to be strongâ€.
Packaging and printing enterprises should not be limited to the transformation and upgrading of packaging and printing enterprises in the field of paper packaging. It should also be analyzed from the entire industry chain. We often say that the enterprise development market must take the initiative. What is the initiative? The initiative is actually the right of the company to speak in the industry chain.
"China News and Publications" has an article "The Road to Digital Transformation in the Printing Industry Beyond Paper" talks about the point that the technology of digital technology is smashing the boundaries between media, and the printing industry is no longer just an industry that uses paper to carry information. To extend the company's business to a variety of media such as the Internet and smartphones. In the printing industry chain mentioned above, the transformation of printing companies from providing traditional printing services to providing technical support is actually gaining more voice. In this regard, the talent and technical resources of some printing companies are stronger than the publishing houses.
It is an indisputable fact that the right to speak in the industrial chain determines the right to distribute benefits.
Jiangsu Phoenix Publishing Media Group is a strong publishing and publishing group in China. They are based in the United States, one of the world's four printing centers. They have held five group and group corporate executive training courses at Pace University for five consecutive years. And compiled the results of the training into "Pace Print Notes", which expressed the view that the development of the packaging and printing industry should be the first place in the development of the packaging and printing industry. Although packaging printing enterprises are different from publication printing enterprises, they should also establish digital processes according to their own characteristics, establish a digital asset management system, systematically manage customers' graphic materials, and extract more valuable information from them to realize value-added services.
Packaging and printing enterprises should shift from printing to product packaging design, and undertake packaging packaging to provide customers with comprehensive packaging solutions. In the industry chain of packaging and printing, whoever owns the product packaging design right, whoever has the right to print the product packaging, therefore, packaging and printing enterprises must have a product packaging design department in order to have a greater voice in the industry chain. Develop product packaging design business and realize value-added services.
Tetra Pak (Beijing) Co., Ltd. is a packaging and printing company. In 2011, its main business income was nearly 3.3 billion yuan, accounting for 30.3% of the total packaging printing revenue in Beijing. Because this company owns the invention rights of Tetra Pak, his advantage is that users and other companies can't replace it. Hongxing Brand Erguotou is a trademark of Beijing Brewery. Blue and White Porcelain Red Star Erguotou is also considered as the top grade on the banquet. It is said that the blue and white porcelain bottle is designed by a Shandong enterprise.
It can be seen that packaging and printing enterprises should not be confined to the field of paper product packaging, and can be developed across borders. If you can't jump out of the traditional business model of "you have demand, I will print", the days of the company will not be better.
The electronic label market is also a promising area. Railway Publishing House is a traditional book printing company. For many years, it has provided various services such as books, tickets and other services for the railway publishing house and railway department. In order to comply with the development of electronic labels, in 2011, the railway publishing house tried to enter the field of electronic tags (RFID). Although it was only involved in the process of packaging in the later stage, the annual income increased by several million yuan. Currently, it is mainly for the deep and deep. Railway train tickets provide production services.
Electronic tags are a brand new market. Recently, the Ministry of Commerce issued a notice that before 2015, all famous wines must use electronic labels. In the future, in the fields of logistics, ticket cards, supermarkets, medicines, etc., electronic labels should have broad prospects.
Electronic supervision code is also a problem that our packaging and printing companies must attach great importance to. In order to achieve supervision from the source, the government mandatoryly stipulates that nine categories of products, including food and medicine, must be registered in the market before they can be sold. At present, there are 307 kinds of medical insurance drugs, which must be printed with supervision codes, involving more than 3,000 pharmaceutical companies. The annual demand of 50 billion to 100 billion supervision code labels has also brought business opportunities to Indian companies. Industry experts predict that in the next few years, including radio frequency tags, electronic surveillance code labels, there will be 15% to 20% growth.
The key to transforming and upgrading talents is easy to say, and it sounds very clear, but it is not so easy to do. The key is talent. For the printing company, from the management of all levels to the construction and management of the database, the designers, the engineers who control the production process, the mechanics of the various operations, it is impossible for everyone, but what do your company want to do, To achieve what level, corporate CEOs must understand that the bottleneck that limits your career success. The problem of money is very important, and the issue of talent is more important. Because you have money, you can't do it.
It is recommended that all colleagues pay attention to the following issues in the transformation and upgrading: First, increase the intensity of resource integration, and concentrate on superior resources to become stronger and bigger. To overcome the idea of ​​being a chicken head improperly, it is necessary to take a long-term view and pay more attention to long-term interests. Second, we must not blindly follow the trend, and we must base ourselves on tradition and innovation. It is necessary to combine the actual situation of the enterprise, foster strengths and avoid weaknesses, choose excellent markets and customers, and cannot be affected by bad customers for the temporary sales indicators. The third is to highlight the characteristics. The charm of the enterprise lies in its characteristics, and the enterprises without characteristics are passive everywhere. The fourth is to promote national culture. The printing industry itself is part of the social history and culture, and it is also the carrier of social civilization. We must pay attention to the construction of corporate culture. Our production and management must highlight the characteristics of national culture. Only the nationality is the world.
A Sublimation Keychain is a Customised Keychain that is made using the sublimation printing process. Sublimation printing is a process in which ink is transferred onto a substrate (in this case, a keychain) using heat and pressure. The ink is first printed onto a transfer paper and then transferred onto the Custom Keychain using a heat press. This process allows for high-quality, full-color images to be printed onto the Keychain Custom, making it a popular choice for customizing Sublimation Key Chains with logos, photos, and other designs. Sublimation Keychains are durable and long-lasting, making them a great promotional item or gift.
Welcome to find us to customize your own keychain!
Sublimation Keychains,Keychain Sublimation,Sublimation Key Chains
Shenzhen Yiyixing Zipper Manufacture Co.,Ltd , https://www.yyxzip.com