Furniture industry: custom furniture is difficult to distinguish as the quality of the trend
Although custom furniture has been in China for more than a decade, it is also an emerging industry compared to other home industries. The advantage of custom furniture is that the energy is customized, and the defects are also manifested here: brand clutter, product similarity and plagiarism are very common.
With the advent of the era of personalized consumption, more and more consumers favor custom products. In recent years, the custom furniture market has become extremely hot from the groping to the maturity stage. Just because custom furniture can make reasonable use of space and match the entire home environment, this advantage makes this model particularly "sweet."
Customized furniture became the trend On October 1st, the reporter visited the Foshan furniture market and found that the brand-name store of custom furniture attracted many consumers and became the most beautiful landscape of the Golden Week. Many consumers are communicating one-on-one with the designers in the store, modifying the program on site, and even asking the merchant to redesign a Wardrobe (decoration rendering) or cabinet solution.
"I don't want this kind of wardrobe, this cabinet is too tacky..." On the morning of October 1, the reporter went to the Oriental Plaza Diamond Furniture City in Chancheng District for an interview, just happened to meet Miss Liang in the purchase of furniture. Although the furniture styles and colors in this furniture store are various, it seems difficult to meet the needs of Miss Liang. The Miss Liang told reporters that her new home is currently undergoing renovation. In the past few days, they have ran a lot of furniture stores, but they can't find their own satisfactory style.
Finally, at the suggestion of her friend, she found a brand-name store with custom furniture nearby. The reporter followed Ms. Liang to the store and found that more than 10 designers were communicating with the owners and using the computer to showcase the design on the spot. “During the Mid-Autumn Festival and National Day, we estimate that more than 200 consumers are coming to place orders. It’s really busy.†Ms. Li, the head of this custom furniture brand store, told reporters that “only one-on-one can be given to customers in order. service."
According to the reporter's information, custom furniture has accounted for about 10% of the entire furniture market, and its development potential is huge. In 1995, China's custom furniture was starting, and it was only a sliding door (renovation effect map). With the further development of the market, people gradually realized that the sliding door needed to be matched with the cabinet. So I started to make wardrobes and bookcases (renovation renderings), and more and more suites of furniture were all fitted with sliding doors, which entered the custom furniture era represented by the overall wardrobe (renovation effect map). Although custom furniture has been in China for more than a decade, it is also an emerging industry compared to other home industries.
The quality is difficult to distinguish. "The advantage of custom furniture is that the energy is customized, and the defects are also manifested here. Although we measure the length, width and height in advance, we often have the furniture and the new home are not commensurate with the decoration of the owner's house." Greenview Second Road, the manager of a custom cabinet brand store told reporters that if there is a quality problem with the furniture, they will be responsible for the return. However, if it is a problem that is measured in advance and not properly installed afterwards, it is more likely to cause disputes.
The reporter visited the Foshan furniture market and found that the custom furniture industry is dominated by small businesses and the industry concentration is low. And the brand is messy, product similarity and plagiarism are very common. Under this circumstance, the product quality is uneven, the customer satisfaction is low, and the after-sales service is neglected. The comprehensive operating cost is high, and the vicious competition trend is more obvious. In the Greenview Second Road in Chancheng District, there are seven or eight custom-made branded stores, and the intensity of their competition can be imagined.
Ms. Liang from the creative custom furniture brand store told reporters that the use of composite panels in the store, so consumers do not want to use solid wood or other materials. "We are doing a full set of services, interlocking." Miss Liang said, "Consumers must learn to accept this new type of consumption." The company is now offering not only furniture, but design and distribution. , a complete set of home solutions installed. Any problem in any part of the link may make the image of the company in the mind of the consumer greatly reduced.
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