Master of graphic design barely: shaping the true image of the company

Reluctantly in the graphic design community is a well-deserved master figure. He has won more than 300 design category awards, many of which are top-notch international graphic design awards. In 1999, he was awarded the Hong Kong Chief Executive's Bronze Bauhinia Medal for his outstanding contribution to the design community. But in addition to design masters, there is also a number of titles with commercial colors—Chuang and Liu Design Consultants’ Creative Director. Yi and Liu Design Consultants is a leading design company in Hong Kong and has been packaging design for numerous companies.

The company is the brand

Reluctantly believe that successful companies must have a good brand image. The company itself is the foundation of a good brand image. As a company, there should be a true image and true constitution; there should be clear and consummate ideals and goals, as well as the internal and external beauty. As a designer, you must understand these characteristics of the company, understand the nature of the company, determine the company's culture, and shape the true image of the company.

Reluctantly, at the same time, it is believed that design is not only a tool for business promotion but, more importantly, it is for the company to create an image that accurately conveys the cultural spirit of the company. On the one hand, the design exerts its commercial functions and achieves the necessary market effects. On the other hand, it can contain relatively profound cultural qualities and establish a positive visual image for the company. In the process of designing a company, we follow this principle. The emblem of the Bank of China, which was designed in the early 1980s, is still regarded as an example.

Design to understand the market

Reluctantly emphasizes the professionalism of the designer. He believes that a beautiful design is not necessarily a good design. The best design is a design that suits the company and fits the product. The barely designed Raptor cowboy is the expressive work under this purpose. “Because the United States is famous for producing high-quality jeans, we have added American colors to the image of the Raptors in the process of designing. At the same time, we have added a festive atmosphere to the outer packaging of the chocolate image, making this package rich. Human touch.” After the new packaging was introduced, the Raptors cowboy market opened quickly. Now Raptor Cowboys is Hong Kong people's holiday gift.

He believes that a good designer should not only master the modern design language, but also have the ability to analyze the market, have a keen sense of the market, and market positioning for the product, so as to create an outstanding brand image.

Design Concepts Chinese and Western Integration

Reluctantly advocate the integration of the essence of Chinese traditional culture into the concept of Western modern design. He stressed that this kind of blending is not a simple sum but a fusion of profound understanding of Chinese culture. For example, the logo of the Bank of China, the overall simplicity and fluency, is full of sense of the times. The logo also contains the ancient Chinese money, which coincides with the meaning of Tianyuan. A clever "zhong" in the middle highlights the Bank of China's signboard. This sign can be said to be a classic and coherent idea of ​​the East and the West.

The tailor's origins reluctantly admitted that he was "not very smart" and that his creative inspiration came mainly from the discovery of ordinary life. Reluctantly said: "I am not a natural designer, just naturally cultivate potential from life. Love life helps me to understand the precious view of life, while giving me the power of creative creation."

At the end of the interview, the reporter asked him his views on the design industry in the Mainland and reluctantly stated that Shenzhen and Guangzhou have concentrated on first-rate design talents in the Mainland. However, the designer’s working environment, including the recognition of the design industry, has a long way to go. To go. As a member of the Guangzhou Municipal Committee of the CPPCC, Zheqiang has been calling for the establishment of a design center with advanced design level in the world in Guangzhou. The purpose is to "give the designers a better environment for development and help more Guangdong enterprises to create excellent brands." .