Chinese furniture paint legend - "Confucian Merchants" Wang Wenbin

Chinese furniture paint legendary Confucian merchant Wang Wenbin

Wang Wenbin, a man of the legend who created the legend of the Chinese coatings industry, is known as the president of the most Confucian temperament in China's furniture and coatings industry.

He acted in a low-key manner, but led Changrunfa Coatings Group to create one after another peak miracle. From obscurity to the leader of furniture coatings company with four modern production bases and annual sales of more than 800 million, he only spent ten years;

He is concentrating on the intensive cultivation of the wood furniture lacquer industry and is determined to build the most professional furniture lacquer manufacturer in China;

In ten years, he set up a giant tree with lush foliage in the furniture paint industry;

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Exploring the annual growth of giant trees is the interpretation of the success of a generation of Confucian merchants.

After graduating from the Department of Electrical Engineering of Tsinghua University in 1991, Mr. Wang Wenbin was assigned to the Mawan Electric Power Co., Ltd. under the Shenzhen Energy Corporation. This was a very high-profit enterprise in China at that time. For Mr. Wang Wenbin, it meant life. The Bright Avenue has been paved! However, he is not satisfied with the ease of the present, and embraces the great ambition of “Da is the best in the world”. He cooperated with Tsinghua alumni to establish Hunan Decheng Chemical Co., Ltd. as the general manager, responsible for the daily production, supply and sales of the factory. With the spirit of Tsinghua, which is better than words, the company's business is booming and soon became one of the outstanding enterprises in Hunan Province.

However, at the same time as the company's bumper harvest, the opinions of several shareholders have diverged. Mr. Wang Wenbin advocated that corporate profits will be used for reproduction to continue to expand and march into the country, while other shareholders are fascinated by the success of small successes. Different roads, different ways, standing at the turn of the century, Mr. Wang Wenbin resolutely gave up his painstakingly managed partnership, and once again went south to Shenzhen. In 1999, he founded Shenzhen Mayor Runfa Coating Co., Ltd., rented A dilapidated factory in Fuyong, Shenzhen, began his second venture.

Reviewing the situation and resolutely adjusting the development strategy

The road to entrepreneurship is hard, and the decoration paint market at the beginning of Changrun’s business was not smooth sailing. On a business trip, the dealer's multi-brand business model deeply shocked Mr. Wang Wenbin, letting him experience the severe competitive situation in the decoration paint market for the first time.

In the market of more than 10 billion, there are tens of thousands of brands rushing to eat. Mr. Wang Wenbin feels that it is difficult to get a piece of cake in the decoration paint market. At the same time, the floor is no longer popular on the spot to paint, the trend of home decoration finished has caused great concern of Mr. Wang Wenbin. After investigation and analysis, it was found that there were not many enterprises expanding in the field of wood furniture paints, and the factors such as decoration factoryization, rural urbanization and China becoming a world furniture manufacturing base are bound to bring incalculable business opportunities to the furniture paint field. “I thought at the time that in the paint industry, the amount of wood decoration paint market is definitely declining year by year, while furniture coatings will get better and better, and the market will become bigger and bigger. In fact, decoration paint is only in China. In the short-term concept, there is only the definition of 'decoration paint' in foreign countries, only the difference between furniture paint and architectural paint."

For these two reasons, Mr. Wang Wenbin decided in 2001 to give up the tens of millions of renovation paints that have been sold every year, from scratch to furniture paint. For Changrunfa, this strategically important choice has reopened a window for Changrunfa, which also seems to indicate the future development of Changrunfa and fully demonstrates Mr. Wang Wenbin's keen market insight. It can be foreseen that if it is not because of this correct choice, Changrunfa will stand out in the second and third-tier enterprises that competed in the first place, almost negligible.

Loyal to professional, achievement industry development legend

Since its establishment in 1999, Changrunfa has completed the national strategic layout of the four production bases of Huizhou, Beijing, Shanghai and Chengdu in just ten years. More than 300 distribution outlets covering large and medium-sized cities across the country will be the quality of Changrunfa. Products and caring services have been sent to our customers. Talking about business secrets, Mr. Wang Wenbin frankly has a series of experience: starting from the sub-region, facilitating short-distance supply and fast service; to lean production management, ensuring stable production and quality of safety and low loss; Management, centralized procurement to reduce raw material costs; and the emphasis on technology research and development, the establishment of a strong wood furniture paint research and development center and so on. “The most important thing is specialization”, Mr. Wang Wenbin emphasized, “Only making wood furniture lacquer is our professional positioning, and also our strategic development direction. We want to be the leading professional brand of wood furniture lacquer in China.”

Long Runfa, which is located in professional wood furniture lacquer, has more advantages in wood furniture lacquer than other manufacturers who take care of wood lacquer, architectural coatings, wood furniture lacquer and even industrial lacquer. Because of the professional, we can focus more time and energy on the organic integration of resources, and extend as much as possible upstream and downstream; because of the professional, we can achieve high efficiency and low consumption while ensuring quality, and continuously improve the cost performance of products; Therefore, we can better understand the needs of channel providers, users and consumers to provide better services to meet the different needs of different customers.

"Because of professionalism, it is excellent. In the field of domestic wood furniture paint, we can't say that it is the most senior, but it is definitely the leader in the forefront." Mr. Wang Wenbin said confidently.

Win-win cooperation, helping customers make money is the cornerstone of development

Mr. Wang Wenbin is not only an entrepreneur, he also cares about politics, actively participates in social welfare undertakings, and is also concerned about social progress while developing enterprises. He is destined to become a leader in the business world.

Mr. Wang Wenbin firmly believes that Changrunfa must rely on the strong support of its distributor partners to develop. “The roots are deep and leafy. The business is done by everyone. Only the dealers can make money easily in the long run, and the enterprise can make money to stabilize the development.” As the decision maker and executor, Mr. Wang Wenbin, the president of the bureau, is in charge of the situation and needs of the dealers. Always feel the same. He never moved for the benefit of the moment, but constantly increased the investment in channel construction and the support of dealer partners, and strived to create a harmonious and win-win cooperation mode. Ten years of success, finally achieved a large number of tens of millions of Loyal dealer partner.

Changrunfa has developed into an industry giant with an annual sales volume of more than eight billion yuan. This success also confirms Mr. Wang Wenbin's original idea. The friendship and friendship between the majority of dealer partners and Changrunfa has also become the most valuable wealth and development foundation of Changrunfa.

In the local wood furniture paint industry, Changrunfa Coatings Group's strategy and layout leadership is undoubted. Exploring the key to the long-running leaps and bounds of Changrunfa for more than ten years, the helm is the link that cannot be avoided. What kind of vision is behind this, what kind of talent is wisdom, what kind of temperament? The low-key Mr. Wang Wenbin’s president will only smile and say, “We still need to do a lot. We need to further cultivate and improve the entrepreneurial spirit that customers can trust and trust.”

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