The principle and introduction of the video card
First, the video card introduction
1.1 Visual Card Overview
A video card is a layer of visible film thermal copy ("Thermo Rewrite") material on a standard magnetic or smart card. It is a general term for cards covered with a visible film. It can be combined with magnetic strips, ICs, smart cards, barcodes or bump cards to suit specific environmental needs.
The card surface information can be customized and can be read and overwritten repeatedly. By interconnecting with the management system, the video card printer is inserted to read the update within 3 seconds, and the update can be repeated up to tens of thousands of times.
Custom information:
1) membership card type; 2) member basic information; 3) consumption information; 4) stored value information; 5) point information; 6) advertising promotion information;
1.2 Working principle
The visual membership card differs from other membership cards in its raw materials. It uses a special kind of heat-sensitive raw material. After being inserted into the video card printer, it is subjected to special high temperature stimulation to generate a chemical reaction. The color is different in depth and forms a visible text or figure. When the next time it is stimulated by high temperature, the molecules re-aggregate to form another set of text or graphics.
1.3 Features of the video card
1, the strength of repeated erasing, visual information can be maintained for a long time 2, personalized visual information (can directly print the customer's consumption record each time, convenient for cardholders to view at any time)
3, the transaction speed is fast, saves time and effort 4, the flexibility of printing area 5, technology leading, novel fashion 6, a combination of multiple data reading carriers, enriching the use of smart cards 7 , real-time update of promotional information, various promotional means 8, the media with the highest brain rate, the formation of advertising effects 9, repeated erasing, printers do not need ribbons, toner and other consumables, new environmentally friendly energy-saving products
1.4 pairs with ordinary cards
Key advantages: visible consumption, information dynamic update consumption level: high-end customer groups, highlighting the additional effect of identity: real-time update advertising promotion, word-of-mouth effect, return on investment: high customer return rate, enhance loyalty, fashion, personalization, environmental protection, Collection...
Second, the current status of the video card industry
2.1 Overview of the current situation
Visual products originated in Europe, America and Japan and are quickly being widely used. The application of visual products in developed countries is experiencing rapid growth. There are quite a few fields and industries that have successfully applied visual technologies such as catering, entertainment, retail, transportation, healthcare, etc. Applications in other countries and regions are growing at a high rate.
As digital consumption and smart card consumption become the mainstream consumption method in the commercial society, merchants will make full use of various more creative consumption methods and better service characteristics to compete for consumer groups, so personalized visual products have a broad market in China. prospect. And there will be more and more fields and industries starting and will use video card products. The combination of high-tech visual card and perfect customer management system will effectively help enterprises to deeply explore customer resources and value, and further enhance the service quality and profitability of the enterprise.
2.2 Visual card market effect
Third, product application areas
Personalized video card combined with video card printer and member management system can be widely used in commercial retail, transportation, healthcare, culture and entertainment, such as hotels, restaurants, large supermarkets, brand chains, car 4S stores, airlines , gas stations, beauty salons, hospitals, schools, KTV, golf clubs and other high-end service industries, can be used as membership cards, loyalty cards, stored value cards, VIP cards, outpatient cards, tickets and other member information, ticketing and transportation management tools . This will effectively help enterprises to dig deeper into customer resources and value, and further enhance the service quality and profitability of the enterprise.
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