The export situation of furniture in the second half of the year is worrying.
“In the first half of this year, European customers who had business contacts with the company basically did not place orders, and customers who had an order for containers every two months before now have become a container every four months.†Yesterday, Zhuji The relevant person in charge of a furniture export company revealed in an interview that “the furniture companies like ours are mainly in Europe.â€
In the past two years, China's manufacturing cost advantage has gradually weakened, especially furniture exports have been hit hard. Recently, the EU officially passed the "Wood and Wood Products Regulations and New Environmental Design Directives", which further improved the barriers to the export of wood products in China, which made the furniture export market in the cold winter worse.
The overall situation of furniture exports is very worrying
According to reports, this year's furniture exports mainly face three major difficulties: rising raw material costs, rising labor costs and appreciation of the renminbi. Raw materials such as furniture sheets, paints, and glue rose across the board, with the highest increase of more than 50%. Coupled with the fact that some furniture companies are not bargaining power, resulting in thinning profits and increased risks.
The European and American markets have become increasingly strict with Chinese furniture standards. At the beginning of this year, the US Senate passed the "Standards on Compound Wood Products Formaldehyde", which will be officially implemented on July 1, 2012. The new bill passed this time again reduced the amount of formaldehyde released from wood products sold and sold in the United States, where the formaldehyde emission from the raw material particleboard of wood products decreased from 0.3ppm to 0.09ppm, and the formaldehyde emission from hardwood plywood decreased from 0.2ppm. To 0.05ppm, it has brought major challenges to China's furniture exports.
Subsequently, two EU timber and wood products regulations and new environmental design directives aimed at restricting the export of China's wooden furniture were also formally adopted. The new regulations require all manufacturers on the timber production and processing chain to submit basic information on the legality of the source of the timber, such as the source of the wood, the country and the forest, the volume and weight of the wood, the name and address of the supplier of the log, and the illegal timber and wood products. Severe punishment. For SMEs, the new regulations have a large negative impact. This is because SMEs have long relied on low prices and low cost to enter the European and American furniture market. Identity certification has increased their cost pressures, or will lead to difficulties in the EU. The market is based.
Internal and external sales, two legs walk more stable
The reporter learned from the Shaoxing Inspection and Quarantine Bureau that from January to June this year, the city exported 456 batches of American wooden furniture, with an export value of 8.125 million US dollars. The batch and value increased by 20.3% and 23.1% over the same period of last year. Due to the proper adjustment, the export of furniture to the United States is still strong against the trend. However, experts suggest that furniture companies, in view of the overall worry about the export situation, or two legs to walk more stable.
“Compared with domestic sales, export sales are easier to make money. When the market is good, it is easy to sell products through exhibitions. Exports mainly use OEM and OEM methods, and enterprises can reduce large amounts of pre-brand promotion and other funds. Even if the furniture export situation is not optimistic, many exporting companies are still 'hard-supporting'." In the interview, Zhou Manager of Zhuji Xilaixin Furniture Factory said that the main reason for the current furniture export enterprises to "stay out of the market".
“For furniture companies that are used to exporting, they will face various difficulties and challenges in the process of exporting to domestic sales, but walking on both legs is better than walking on one leg.†The domestic sales department of Shaoxing Juxiang Furniture Co., Ltd. is responsible for People told reporters that although the company is also engaged in export business, from the beginning of the financial crisis in 2008, the company has taken precautions and began to focus part of its efforts on the domestic market.
"The financial crisis has made us more certain that it is right to walk inside and outside the legs." The person in charge said, "Our orders have been placed in October this year." The reporter noticed that, like "Giant Furniture", more Among the furniture manufacturers that said that "business is good", all of them are enterprises that walk on both legs of domestic and foreign trade.
It seems that the transformation of furniture export processing enterprises into integrated production and sales enterprises with both domestic and foreign sales has become the trend of the times. Many of them have already tasted the sweetness of domestic sales.
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