China's cabinet companies need to "work hard to learn every day"
The overall development of China's overall cabinet industry is still far from catching up with foreign countries. Cabinet companies have many shortcomings in design, service, innovation, quality, support and brand. What the Chinese cabinet industry lacks is not only in terms of product design and style innovation. At the same time, cabinets are tailor-made products, and there are a whole set of complicated installation and matching procedures, which is exactly what the Chinese cabinet industry needs to follow.
China's cabinet companies need to "work hard to learn every day"
Although the Chinese cabinet industry has improved in product design capabilities, it is far from the developed countries. At the same time, the service awareness of China's cabinet industry needs to be strengthened. Many Chinese cabinet companies often improve product quality and neglect after-sales service, leading to brand deterioration. At the same time, if Chinese cabinet companies can improve production capacity and installation and delivery levels, they can speed up to catch up with the cabinet industry in developed countries.
There is still a deficiency in the Chinese cabinet industry: the marketing concept of cabinets is not mature. China's lack of marketing concepts in modern (modern decoration renderings) is an indisputable fact, also reflected in the cabinet industry. A good cabinet marketing concept can enable cabinet companies to take the lead in product marketing, which will win development opportunities for enterprises.
At the same time, Chinese cabinet companies have insufficient investment in the construction of the marketing management team. The quality of the marketing team is uneven and the level of education is not high, leading to long-term backwardness in Western marketing.
After a kitchen electric appliance company in Guangdong entered the cabinet industry, it quickly expanded outwards in the form of “kitchen power + cabinetsâ€. Over a year, more than 100 franchisees were developed nationwide. The boss has joked: We don’t calculate how many cabinets are produced every month, but how many dealers have been developed and how many exhibits have been produced. Who would have thought that the number of affiliated dealers of this brand has dropped sharply this year, and some have closed down, and some have changed their minds to become their homes or to operate independently as brands. At this time the boss began to wonder: Is there a problem? In fact, the answer to the question is very simple - the cabinet cabinet company reflects the common lack of Chinese cabinet companies, does not correctly select the target market, and does not have a strong comprehensive service capability to protect the operation of the franchisees, so Chinese cabinet companies I have to put this on the itinerary.
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