Xiamen furniture exports to Europe and the United States ushered in turning the practical furniture is particularly favored

In the first quarter, Xiamen's furniture exports increased, but basically relied on emerging markets, and exports from the EU and the US both fell year-on-year. In April, Xiamen's furniture exports were “outstanding” and the signs of warming were obvious.

April exports "full line red"

Furniture has always been a traditional export product of Xiamen, and Europe and the United States are major export markets. However, the first three months of the European and American exports are not too optimistic.

The reporter learned from the Municipal Bureau of Commerce that in the first quarter, Xiamen furniture exports reached 308 million US dollars, an increase of 13.7%. Among them, exports to the United States were US$106 million, down 5.63% year-on-year; exports to the EU were US$55.01 million, down 9.1%; exports to emerging markets were US$52.82 million, up 70.76%; in addition, the traditional market also maintained an upward trend, such as ASEAN, Japan and so on.

Data show that in March, Xiamen's exports of furniture to the EU fell significantly, down 39.8%. The reporter learned that one reason for the decline in Xiamen's exports to the EU is that from March 3, the EU's "Wood and Wood Products Regulations and New Environmental Design Directives" were formally enforced. The directive requires that wood products imported into the EU market must be certified by the Forest Stewardship Council (FSC), with approximately 10% of the world's certified wood and less than 1% of certified wood in the Chinese market, and Chinese companies must be certified. There is also an additional certification fee.

In April, Xiamen furniture exports ushered in a turning point, "the whole line is red." The city's furniture exports in the city reached 140 million US dollars, up 33.7%. In addition to the growth of emerging markets, Europe and the United States also showed an upward trend. Among them, the EU increased by 44.2% year-on-year, and the United States increased by 14.6%.

Zheng Dongqi, deputy general manager and international business director of Ximengbao, analyzed that in the first quarter, Xiamen furniture exports to Europe and the United States declined for different reasons. The European economy is still in a slump, lack of purchasing power, and the stocks are being digested in the first quarter. By April, the inventory is basically digested, and the orders will naturally pick up. The US economic recovery is relatively good, so the order recovery is relatively normal, but the price pressure given by the US market Outrageous, no profit at all, so many companies are not willing to pick up.

Ms. Li, the head of Xiamen Wenyu Import & Export Co., Ltd., analyzed that the first quarter was the traditional off-season of furniture exports. Every year from the end of November to the Lantern Festival, it is the off-season of Chinese furniture exports. During this period, there are Thanksgiving, Christmas, New Year's Day, Spring Festival, and Lantern Festival. Chinese factories have a lot of holidays, and European and American furniture promotions are mostly carried out before these festivals. Since the beginning of this year, the US economic recovery has been obvious, which has driven the development of the real estate industry. The home furnishing industry has picked up, so orders in April will increase significantly. Overall, China's furniture exports are expected to improve this year compared to last year.

Practical furniture sales are good

The reporter learned that some furniture export enterprises in the city felt the warmth of the market in advance, especially the enterprises that produce practical furniture.

The furniture products of Xiamen Wenyu Import & Export Co., Ltd. are practical, detachable, similar to IKEA furniture, and affordable. Since the beginning of this year, the company has exported 5 million US dollars to the United States, an increase of about 20%.

The reporter learned that “Wenyu” was only opened for two years. The involvement in the furniture market was the time when the US real estate industry was in a downturn and the furniture market was sluggish. However, the exported furniture was mainly supplied to large American supermarkets, such as Wal-Mart, because of the practicality and price of the products. Cheap and popular. The person in charge of the company said that it was such a big environment that the company won business opportunities. Because American real estate is in a downturn, Americans can't afford to change big houses, and they usually choose to change furniture and add freshness to their families.

Lost orders may return

"I am optimistic about the market in the second half of the year." Zheng Dongqi said that at present, the processing of furniture in the EU market has been basically completed. Earlier, the United States had anti-dumping against Chinese wooden furniture, causing the "cake" to move to Vietnam. One news from the industry is that the United States may impose anti-dumping on Vietnamese bedroom furniture, which means that this "cake" may come back.

However, considering the appreciation of the renminbi, the high cost of labor, and the constant emergence of customer pressure, furniture export profits are becoming less and less, furniture foreign trade enterprises want to survive, and it is urgent to improve efficiency or transformation and upgrade to establish their own brands.

【data】

More than 500 Xiamen furniture export enterprises

It is understood that at present, there are more than 500 furniture export enterprises in Xiamen, and there are actually more than 300 import and export businesses. In the first quarter, Xiamen furniture exports accounted for the ninth export of Xiamen. The export products included aircraft and motor vehicle seat, bed and chair furniture, sofa, stone furniture, plastic furniture, mahogany furniture, bedroom furniture, hairdressing furniture, leather furniture. Wicker furniture, etc.

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