Customized furniture product homogenization "root cause in design"?

Just like the “Gao Ding” in the clothing industry, consumers' pursuit of custom furniture is “personality”, “exclusive” and “stylized”, and even hopes that custom furniture can have the “label” of the consumer. According to the China Wardrobe Network, the most custom-made and most characteristic custom furniture products have become more and more like each other for various reasons. Product homogenization is like a “surrounded city”, which has trapped too many custom furniture brand manufacturers.
The fact that the pattern products are difficult to display on the whole line has indeed affected the homogenization of the products. However, when the homogenization of customized furniture products is concerned by more and more people, the phrase “root cause is in design” begins to make some People think about it. How should a custom furniture company get out of the product homogenization?

Customized furniture product homogenization "root cause in design"? (Photo from the network)

Enterprises fall into the dilemma of product homogeneity
"You are mainly better than the price, in fact, the styles are similar." A custom furniture brand sales staff said to consumers. Desks, wardrobes, beds, tatami... Although they are all custom furniture brands, it is interesting to note that the types and styles of products displayed in different brand showrooms are highly similar, even the plates used are basically Divided into two categories of domestic and imported plates.
Some consumers even said that "the quality of the products of big brands is guaranteed. I don't worry about the environmental protection of products. From the appearance, these products are also 'long', and finally I will see who gave me. The discount is low." It can be seen that the problem of homogenization of customized furniture products has been noticed by some careful consumers. For this issue, various brands are actually well aware.
“As early as 2011 and 2012, the problem of product homogenization has begun to emerge. We are a company that entered the early stage of custom furniture, but as more and more companies begin to see the business opportunities in this industry, join The number has soared rapidly. However, many 'new Ding's have chosen 'takenism' for consideration of various factors such as low cost and low risk. They directly sell several types of products that are better sold in the market. Copying and copying has become a product of his own.” Zhou Kaijun, general manager of Feimei Furniture, said that the problem of plagiarism not only appears in the field of finished furniture, but also in the field of custom furniture. As the era of custom heat gradually comes, they can do it. It is to do more work on product innovation as much as possible, and strive to be at the forefront of the industry.
However, the idea of ​​the person in charge of the Shangpin home is that in the field of custom furniture, in fact, the brand has its own helplessness. "The problem of plagiarism does exist, and no one can deny it. However, there is also a market-oriented role." Whether it is in the field of finished furniture or custom furniture, there will be specific trends in each stage of the product.
For now, many post-80s consumer groups are particularly fond of tatami products, so people can find this product in almost every custom furniture brand showroom. Some brand owners may also make some improvements on the basis of existing products, adding their own brand features, but some brand owners simply do not change.
Limited brand of showrooms favors mass-customized furniture products
Perhaps as industry insider Tian Ping (pseudonym) said, product development is a time-consuming and labor-intensive process, and not all companies are willing to act on it. "In fact, the products displayed in the store are not the whole line of our brand. Now we have 47 kinds of colors on a single plate. If you want to display them all, I am afraid that the 800 square meters exhibition hall will not be able to fit."
In the custom furniture market, “choosing the products you want” is the slogan of many brands. In their view, watching the exhibition hall is only the first step in purchasing customized furniture products. In the later contact, the sales staff can pass Virtual display and other ways to show more products to consumers.
However, if the exhibition area is limited, it is one of the reasons why “more products are not fully displayed”. Another explanation is that the products are displayed in a limited space. More popular custom furniture products.
“In addition to what consumers see, there are actually many interesting products.” The person in charge of Shangpin’s home said that in order to make better use of the space, they made the stairs a concealed storage space where objects can be placed. In order to facilitate people to entertain at home, the product designer has also made a mahjong table in the central position of the tatami room, which makes it more versatile; in order to separate the space and take care of the storage, they have also designed a rotatable Partition cabinet. But unfortunately, consumers of these products may not be able to see them all in the exhibition hall. Some products, although interesting, are not in line with the public's taste. The limited exhibition halls are definitely the ones that are the most ordered. This is like a clothing store, always selling the best. A conspicuous position is a truth.
Nowadays, consumers will find a commonality when they go to any custom furniture brand store. From the moment they step into the store, the brand home consultant will follow closely, in order to learn more about consumers. Actual needs, and give their professional advice according to the situation, tell the owners what products are more suitable for them.
Fancy products are difficult to "stage"
"Although everyone is saying that Industry 4.0 is emphasizing product innovation, the overall design capability of custom furniture manufacturing companies is still a problem that cannot be ignored, because it does not give good ideas and can't produce good designs. Can only be followed by others, as a plagiarist." And the limited size of the enterprise, the leader's awareness is not in place, is part of the reason for this situation.
In fact, although more and more furniture companies have transformed their custom business, the design level of product designers has not kept pace with the development of the company. The understanding of custom furniture products is not in place, and the control of product design details is exerted. Not strong enough to make it difficult for them to support the burden of innovative custom furniture products.
In addition, the high cost of spare parts procurement also makes the custom furniture products into a homogenization dilemma. As for the wardrobe products, as a big branch of custom furniture, the wardrobe products in the exhibition hall always seem to have a certain gap with the wardrobe products after entering the home. The smaller the dosage, the higher the amortization cost, and the higher the markup rate of the spare parts. If the consumer wants the wardrobe products in the home to be exactly the same as the exhibits in the exhibition hall, or the function is the same, the cost is inevitable. Not cheap.
Many details of the wardrobe products seem to be simple. In fact, the design cost is very high. The reason is very simple. If the overall design level is limited, good design is a rare product. The rare thing is the same, and those basic models are the same. The product is more affordable to the people. But the good news is that many custom furniture companies are paying more and more attention to design. They began to try to design colleges and universities to recruit students on a large scale, and then enter the enterprise to carry out systematic and comprehensive study, and then through the layer-by-layer assessment, the unqualified people will be eliminated one after another.
Nowadays, China's custom furniture market is still in the initial stage of “standardized configuration + small part of personalized design”. Complete personalization has not yet been realized, but I believe that with the unremitting efforts of home building materials companies, we will be able to walk out of the same quality. Difficulties.

Hair Dryers 1400W

It is new latest design 1400W Hair Dryer. it comes with hot and cool function and also comes with hi and low function . so it have dual switch control. that is not comes with other.in today's day and age, it comes with good quality and low price. so all can afford it. From room occupying appliances and pocket-fitting devices, to meters and meters of cables, no home is stranger to any of these.

Hair Dryers 1400W,Professional One Step Hair Dryers 1400W,Best Ionic Ceramic Hair Dryer,Lightweight Hair Dryers For Travel

Ningbo Meirou Electric Appliance Co.,Ltd. , https://www.mrhairstraightener.com