TRUETONiQS Releases Ink Wind New Packaging

[Chinese packaging network news] liquid dietary supplement TRUETONiQSTM series of redesigned packaging graphics to imitate the style of Rorschach inkblots, beverages will give people what kind of feeling, consumers have the final say. TRUETONiQSTM, a subsidiary of Boulder, has been producing light carbonated, organically certified dietary supplements since 2009. In 2015, the company redesigned the product line and included many CO2 extract herbs, Ayurvedic herbs, no caffeine, less sugar, and “zero rubbish” (without any components that are not beneficial to the body). In addition to the flagship varieties BRAIN TONiQTM and FIT TONiQTM, TRUETONiQSTM 2.0 now includes ZEN TONiQTM and IMMUNO TONiQTM.

Kelly Reedy, chief executive of LRXD, an advertising agency responsible for brand remodeling, said that with the expansion and re-formulation of its product line, TRUETONiQSTM felt that it needed to completely redesign its packaging - “a representative story that reflects the philosophy of the new formula. ".

This philosophy depends on the product’s slogan, “Your feeling is the most important.” explains Janet DiGiovanna, chief marketing officer of TRUETONiQSTM. “People see through the bizarre claims made by supplement brands for their effectiveness. Instead, we hand over the product to consumers and say 'I will decide.'"

Reedy added: “The market for liquid dietary supplement products is littered with lawsuits related to product claims and void commitments. TRUETONiQSTM does not have any claims about its products, but encourages consumers to try it out and make their own decisions.”

In addition to passing on its brand positioning, TRUETONiQSTM also hopes to be able to stand out on the shelves and in the retailer's freezer 12 ounce aluminum cans of new graphics. The new jar features a bright white background, a bright color corresponding to each variety, and a central ink pattern to convey signals of freshness, hydration, and nutrition.

Reedy said that after the new packaging design was launched in March 2016, it opened the market for natural and traditional grocery retailers. She added: "Consumers are very happy to accept new designs."

TRUETONiQSTM liquid dietary supplements are sold in retail stores in the Southeast, Midwest, Southwest and West Coasts, and Amazon.