Nowadays, the remarks about the saturation of the home market have continued to ferment. In this state, stores and companies have to actively seek transformation. For the cabinet companies in the market, starting from the rural market and looking for a new channel model may be a good way to change the status quo.
Where does the home market trend toward saturated cabinet companies? (Photo Source Network)
Home market is oversaturated
According to Qin Zhanxue, executive vice president of China Building Materials Circulation Association, the home building materials market in many places in the country has entered the red light warning area, which is in an over-saturated state. The Beijing home building materials market enters the yellow light district and is in a saturated state.
This year, the furniture store giant Hefei Oriental Building Materials Home Plaza is facing closure. The well-known large-scale furniture stores in Wuhan have difficulties in internal and external affairs. Sales of several home stores have been declining, and they have been forced to transform, and they have begun to introduce new formats such as auto 4S stores, cinemas, and restaurants. There are also some home stores. Due to bad business, the capital chain is broken and the huge debt is owed. It is currently in a semi-closed state.
The lively examples that are in front of you, one of the most distressing phenomena, are the epitome of the worrying situation of the home market. This can not help but remind people of a few months ago, Wang Linpeng said that the home industry reshuffle is just around the corner, more than one-third of small and medium-sized furniture circulation enterprises will withdraw from the market. It’s only a few months since the predictions, and watching the news in various places in the news, can’t help but cause worry. Is the reshuffle period of the home industry coming? The oversupply of the store is a common problem in the industry. The media, dealers and manufacturers have repeatedly stressed, but excessively The pace of expansion has never stopped. Judging from the deserted scenes of the major stores, the period of self-sufficiency may come early.
Cabinet companies enter the new rural market
In the face of the situation of shuffling, there is no room for rise in cabinet companies? Of course not, cabinet companies can start from the rural market and look for new channels.
First of all, cabinet enterprises should face up to the rural market and understand the development status and prospects of the rural market. That is, the demand for cabinet products in the rural market is gradually increasing, but there are still problems with the market. The cabinet enterprises should formulate corresponding requirements for the rural market. development plan.
Secondly, after recognizing the huge but remote problems of the rural market, cabinet companies should determine the correct development plan, such as concentrating on establishing online shopping demonstration sites, forming demonstration effects, showing the advantages of enterprises, and then connecting them into lines and connecting lines. Expanding the network of rural enterprises; Finally, after the cabinet enterprises have formulated the correct development plan, they need to start from the details, and build each part of their own personnel capabilities, service levels, and logistics and after-sales development to achieve steady development.
According to industry analysts, the rural market has entered a new era, with huge market demand and huge market potential. Cabinet companies must seize development opportunities, understand the rural market, formulate development plans, implement implementation details, and win thousands of miles in the process of planning. .
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