There are currently three major conflicts between marathon and cycling

In recent years, with the introduction of policies such as the “Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports” and the cancellation of approvals for commercial and mass sports events, China’s marathon and bicycle races have shown blowout development, and the masses have participated in the competition. The enthusiasm is unprecedentedly high, and the enthusiasm of the social forces to establish matches has been significantly improved. The marathon and bicycle movements have become important engines for promoting the structural reform of the supply side of the sports field and are important contents for building "healthy China." Under the promotion of relevant national policies, the sports industry represented by marathons and bicycles is ushering in a period of rapid growth. Recently, the issuance of the "Action Plan" has opened up a broad road for the development of related industries and provided a powerful impetus.

As is known to all, the highly developed United States in the sports industry has three of the world's six marathons. The Boston Marathon is the oldest marathon event in the world, and it is also a hall-level venue for the world's runners. Such an excellent race environment makes the marathon the most popular and engaged sports event in the United States. According to statistics, about 54 million people in the United States participate in the marathon movement, which accounts for 18% of the total population. In 2015, there was a survey in the United States that was popular with young people and youth. Running, jogging and cross-country races ranked first. Each runner took part in an average of 97.4 times per year. The second name was riding, which included roads, mountains, Ultimate BMX, each rider rides an average of 76.5 times a year. In response to these two socially popular sports programs, the United States also has a phenomenon of “running and riding together”. The “Beach to Lighthouse 10km” race in Elizabeth Point, Maine, is one of the events in the US to provide bicycle services. The player can ride the bike to the finish line first, and then ride the bus to the starting point of the organizing committee. After the end of the game, the rider can just go home to reduce traffic congestion after the game.

Why are marathon and cycling activities so popular? First of all, the entry threshold is low, there is no complicated technical skills, there is no esoteric rules; Second, equipment requirements are low, a pair of running shoes can open a marathon trip, a bicycle can break through the wind; Again, there is no sports venues and facilities Requirements, no need for stadiums, ball rooms, no tables, baskets and other equipment, wide city roads, winding country lanes, ups and downs are the natural sports ground.

After the abolition of the right to examine and approve sports events, road races, bicycles, and other competitions with low thresholds were enthusiastically sought after. In recent years, the marathon and cycling movements have also created an upsurge in China. According to incomplete statistics, there are more than 30 million road sports enthusiasts and 8 million cycling enthusiasts. In 2016, there were 328 marathons and related sports events registered and registered in the China Athletic Association, and marathon events were held in 147 cities, an increase of 194 games compared to 2015. The total number of people participating in the whole-course and half-marathon programs reached 1.201 million. In 2016, as many as 3,400 various types of cycling events took place in China, and international events, amateur events and mass events showed blowouts. In addition, a single competitive event has not been able to meet people's multi-level and diversified needs. People began to pursue the entertainment in the course of the event. Therefore, rainbow running, muddy running, fluorescent running, charity running, cross-country running, and light pig running appeared. Themed rides and other new events that combine with running and cycling and meet market demands. It can be predicted that in the coming period, marathon and cycling events in China will lead the development of the project industry. The first will be that the scale of professional events and mass events will continue to increase; second, the number of people participating in the competition will further expand. Third, the degree of marketization, commercialization, and entertainment of the competition will gradually increase. Fourth, the competition will gradually demonstrate the leading role of sports and related industries in the venue.

The upsurge of marathon, bicycle and other projects is undoubtedly gratifying, but the gap between the level of sports events and developed countries cannot be ignored. In contrast, China's marathon and bicycle sports are still in their infancy. There are contradictions between the lack of content of competition events, inadequate service innovation, and imbalance between market supply and effective demand. With the advancement of the new era of fitness and leisure in our country, the promotion of "Healthy China" and the national strategy for national fitness, the demand for marathon and cycling in China will continue to grow, presenting a diversified, multi-level and personalized development trend. Under the double-wheeling push of demand and demand, the marathon and cycling industry will continue to exhibit the trend of development that is popularized and popularized, and there will be huge room for industrial development. The Promulgation of the "Action Plan" came at the right time, aiming at supporting some important issues in the development of China's sports industry, such as the low level of sports consumption, the immature development of the sports market, the value of sports events and other products that have yet to fully tap, and so on. The measures proposed in the Action Plan are based on concrete measures focusing on market concerns, solving the current "pain points" for participating in competitions, and strengthening the reform of "distribution services" for marathons and cycling events. , And the establishment of a good atmosphere and environment for the establishment of social forces will have a significant positive effect. It is believed that mass events such as marathons and bicycles will usher in a wave of fast-paced rapid development, with these key projects In order to stimulate the demonstration of radiation and lead, it will also effectively promote the development of related sports and upstream and downstream industries.

STAINLESS STEEL VACUUM DRINKWARE

WUYI YINGYUAN IMP&EXP CO; LTD. , https://www.yingyuandrinkware.com