How to do the pos machine market
First, the market positioning
Market analysts conduct market analysis and conduct preliminary market positioning
1 has a card needs
2 has a swipe amount
3 Merchants have continuous operation ability
4 merchants abide by the law
Second, segment customers
For the types of merchants used by POS machines, they are classified by industry, and the specific target merchants are determined.
1 shopping categories: such as large shopping malls, shopping malls, large specialty stores, etc.
2 catering categories: such as various restaurants, specialty restaurants, Western restaurants, etc.
3 accommodation categories: such as 4 stars or more hotels, hotels, resorts, etc.
4 entertainment categories: such as large leisure centers, cinemas, bars, fitness centers, etc.
Third, identify high-quality merchants
When selecting a target merchant, pay attention to selecting and identifying high-quality merchants, and setting quality merchants as marketing targets.
1 local well-known enterprises in the same industry
2 large restaurant chains and hotels
Large turnover in March, large demand for credit card
4 member companies of the same industry association
5 won various industry awards
6 chain stores directly local 3 stores
Fourth, risk prevention
When choosing a target customer, pay attention to the prevention of risk.
1 Merchants who are vulnerable to bankruptcy: such as small individual shops, short-term training courses, beauty salons, various clubs, etc.;
2 Merchants prone to counterfeit card transactions: such as mobile phone stores, jewelry, handicrafts, designer clothing stores, various entertainment venues such as night clubs, karaoke, bars, sauna massage services, etc.;
3 Merchants who are prone to cash out: such as merchants of intermediary consulting services, small trading companies, various pyramid schemes, wholesale merchants, etc.;
4 Network non-physical commodity trading merchants: such as online transactions, telephone marketing merchants, etc.
Fifth, the specific marketing plan
1. Regular plan
(1) Telephone call promotion
It is mainly to call this product to recommend this product and conduct telemarketing to achieve the purpose of selling and promoting products.
1 Merchant phone data collection. Collect information such as merchant calls through the Internet, corporate yellow pages, market stepping points, etc.
2 telephone calls. Recommend this product by calling the merchant daily.
(2) Visiting the door to publicize
Mainly by visiting customers one-on-one communication, so that customers understand this product, in order to achieve the purpose of sales promotion products.
1 target merchant gathering area collection
Collect all target customer groups in the region to form a table in a centralized manner, and divide the personnel to carry out the area contracting.
2 visit the door to promote
The promotion staff carries a leaflet and a small promotional card, and a merchant visits and promotes the product.
(3) Network promotion
Mainly through the network publicity method to carry out large-scale, spread-type promotion of this product, in order to achieve the purpose of promoting the sale of this product.
1 data collection. Collect well-known websites, forums, QQ groups, Weibo, blogs, etc., which mainly focus on building materials, furniture, hardware, electricity and wood.
2 promote publicity. Promote the advantages of this product through the collected websites, forums, QQ groups, Weibo, blogs, etc.
2. Activity promotion plan
Promotional activities are held at regular gatherings of target merchants such as building materials cities and shopping malls. There are two types of activity promotion: one is a small booth promotion activity; the other is a publicity promotion for the square image.
(1) Small booth promotion activities
In the mall or building materials city, set up desktop, roll-up, single page, banner, etc., use one or two propaganda staff to answer the publicity and display this product on the spot. In addition, you can distribute a leaflet (indicating the contact number of your unit) or a small gift to customers who are interested in knowing this product.
(2) Large-scale square promotion activities
Put a publicity desk in the mall or building materials city square, put out balloons, propaganda arches and arrange booths. Provide product display, arrange personnel to distribute promotional materials and product explanations on the spot. In the meantime, you can intersperse knowledge quiz, guessing activities, interactive games, etc., to attract customers by winning small gifts.
(3) Notes on the promotion plan of the event
1 The slogan should be short and powerful, and it is best to use a sentence to promote it.
When introducing products to customers, mention the benefits of using POS machines and analyze the difference between using cash and pos machines.
2 Maintain a kind of “I am here to help the merchants when communicating with customers, instead of I am selling productsâ€.
3 Use less questions when communicating with customers, and use affirmative sentences. When Chinese encounter strangers, it is first of all a rejection attitude. If questions are used, customers generally use negative answers. For example: Do you need a POS machine? The other party must answer the question. You have to say "I have a product you must use here", and then pass the leaflet to the other party. The salesperson makes some introductions to the product while the other party is looking at the single page.
This will at least give the sales staff a few minutes or get a chance to open up.
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